Review results and decisions
Review results are updated in January, April, July and October. Results for past fiscal years are also available.
2023-2024
October 1 to December 31, 2023 (Quarter 3)
Ad Standards reviewed 949 creatives against the advertising review criteria. The creatives were part of 24 advertising campaigns listed below.
Ad Standards recommended 8 modifications to advertising creatives, as described below. All recommendations were addressed, and all creatives passed a final review before being published or aired.
Campaigns reviewed
- Accessibility: Inclusive Workplaces (Employment and Social Development Canada)
- African Swine Fever (Canadian Food Inspection Agency)
- Awareness Recruitment (National Defence)
- Be Scam Smart (Canada Revenue Agency)
- Benefits and Credits (Canada Revenue Agency)
- Business Supports (Innovation, Science and Economic Development Canada)
- Canada Dental Care Plan (Health Canada)
- Childhood Vaccination (Public Health Agency of Canada)
- Climate (Environment and Climate Change Canada)
- Dementia (Public Health Agency of Canada)
- HIV/AIDS: Undetectable = Untransmittable (Public Health Agency of Canada)
- Inclusive Communities (Immigration, Refugees and Citizenship Canada)
- Indigenous Peoples Recruitment (National Defence)
- Mental Health Services for Veterans and their Families (Veterans Affairs Canada)
- Online Disinformation (Communications Security Establishment Canada)
- Paid Education (National Defence)
- Priority Occupations (National Defence)
- Public Health Measures (Public Health Agency of Canada)
- Remembrance (Veterans Affairs Canada)
- Reserve Force Recruitment (National Defence)
- Seasonal Flu (Public Health Agency of Canada)
- Services for Seniors (Employment and Social Development Canada)
- Services for Veterans (Veterans Affairs Canada)
- Tobacco Cessation (Health Canada)
Description of modifications
| Campaign | Department | Modifications made to one or more ad creatives |
|---|---|---|
| Benefits and Credits | Canada Revenue Agency | “Learn more about benefits and credits” added for accuracy. |
| Business Supports | Innovation, Science and Economic Development Canada | “Funding” changed to “potential funding” for accuracy. “Find government resources for your business at Canada.ca/supports-business" added for accuracy. “Subject to eligibility” added for accuracy. |
| Canadian Dental Care Plan | Health Canada | “Income under $90,000” changed to “Find out if you are eligible and when you can apply” added for accuracy. |
| HIV/AIDS: Undetectabe = Untransmittable | Public Health Agency of Canada | “Treatment can stop HIV from being passed on” added for accuracy. |
| Seasonal Flu | Public Health Agency of Canada | "Protège des maladies graves" changed to "peut protéger des maladies graves." For accuracy (French ad creative only). |
July 1 to September 30, 2023 (Quarter 2)
Ad Standards reviewed 660 creatives against the advertising review criteria. The creatives were part of 24 advertising campaigns listed below.
Ad Standards recommended 6 modifications to advertising creatives, as described below. All recommendations were addressed, and all creatives passed a final review before being published or aired.
Campaigns reviewed
- Accessibility: Inclusive Workplaces (Employment and Social Development Canada)
- African Swine Fever (Canadian Food Inspection Agency)
- Awareness Recruitment (National Defence)
- Canada Dental Benefit (Health Canada)
- Childhood Vaccination (Public Health Agency of Canada)
- Climate (Environment and Climate Change Canada)
- Dementia (Public Health Agency of Canada)
- Human Trafficking (Public Safety Canada)
- Indigenous Peoples Recruitment (National Defence)
- Inuit Child First Initiative (Indigenous Services Canada)
- Jordan's Principle (Indigenous Services Canada)
- Mental Health (Public Health Agency of Canada)
- Skilled Trades (Employment and Social Development Canada)
- Nurse Recruitment (Indigenous Services Canada)
- Online Disinformation (Communications Security Establishment Canada)
- Opioids Stigma and Harm Reduction (Health Canada)
- Paid Education (National Defence)
- Palliative Care (Health Canada)
- Priority Occupations (National Defence)
- Recruitment (Communications Security Establishment Canada)
- Reserve Force Recruitment (National Defence)
- Seasonal Flu (Public Health Agency of Canada)
- Services for Seniors (Employment and Social Development Canada)
- Wildfires (Public Safety Canada)
Description of modifications
| Campaign | Department | Modifications made to one or more ad creatives |
|---|---|---|
| Childhood Vaccination | Public Health Agency of Canada | “Protect your child” changed to “help protect your child” for accuracy. |
| Climate | Environment and Climate Change Canada | The word “solution” removed from creative for accuracy. |
| Dementia | Public Health Agency of Canada | “Eat nutritious foods” changed to “eat a healthy balanced diet” for accuracy. “Reduce alcohol use” changed to “limit alcohol consumption” for accuracy. Wording “get enough sleep” was removed for accuracy. |
| Palliative Care | Health Canada | “Starting palliative care early can improve your quality of life” changed to “see how a palliative approach to care can improve quality of life” for accuracy. |
April 1 to June 30, 2023 (Quarter 1)
Ad Standards reviewed 165 creatives against the advertising review criteria. The creatives were part of 7 advertising campaigns listed below.
Ad Standards recommended 5 modifications to advertising creatives, as described below. All recommendations were addressed, and all creatives passed a final review before being published or aired.
Campaigns reviewed
- Avian Influenza (Canadian Food Inspection Agency)
- Awareness Recruitment (National Defence)
- Canada Dental Benefit (Health Canada)
- National Tourism (Parks Canada)
- Nurse Recruitment (Indigenous Services Canada)
- Priority Occupations (National Defence)
- Reserve Force Recruitment (National Defence)
Description of modifications
| Campaign | Department | Modifications made to one or more ad creatives |
|---|---|---|
| Canada Dental Benefit | Health Canada | “Payment of $650” changed to “payment of up to $650” for accuracy. "Kids under 12" changed to "eligible kids under 12" for accuracy. "Children under 12" changed to "eligible children under 12" for accuracy. “We’ve got you covered” removed for accuracy. |
| Reserve Force Recruitment | National Defence | Disclaimer "Reservists’ schedules may vary" added for accuracy. |
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