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From the unceded territory
of the Algonquin Anishinabeg people,
welcome to GBA+ Awareness Week.
We'd like to thank you for clicking the link
and spending some time with us
to help raise awareness about Gender-Based Analysis Plus
and improving our understanding of what it can do.
Now, it's time to bust some myths about GBA+.
Myth number 1: GBA+ is only about pushing women's issues.
The reality is GBA+ is not about advocacy.
It's an analytical process designed
to help us ask questions, challenge assumptions
and identify the potential impact of our decisions
when taking into account the diversity of Canadians.
In addition to sex and gender,
GBA+ also consider other identity factors
such as race, ethnicity, religion, age,
and mental and physical ability.
Myth number 2: women and men are already equal in Canada,
so GBA+ is not needed.
While many advances have been made,
significant equality gaps remain.
Women who work full-time in Canada
earn on average only 87 cents to every dollar earned by men,
and black, indigenous, women of colour earn even less than that.
Women also continue to be underrepresented
in leadership and executive positions,
occupying just 23% of board positions
in Canada's top 500 corporations.
Myth number 3: GBA+ is just another box to tick.
Of course not.
The use of GBA+ as a tool
is a Treasury Board mandated requirement.
It is used to assess how diverse groups of women, men
and non-binary people may experience policies,
programs and initiatives differently.
This tool is used to influence
how millions of dollars are spent every day.
Myth number 4: GBA+ only apply to social sectors of government.
While gender and diversity issues
may be more obvious in some areas
such as education and health,
and less obvious in others such as defence,
this does not necessarily mean that gender is not relevant.
GBA+ can and has been used
to assess large-scale procurement projects
which help to ensure that equipment
and products meet diverse needs.
It can also help to ensure that strong hiring strategies
are implemented within the Defence Team
to ensure workplace diversity.
Thank you for spending a couple of minutes with us
to learn more about GBA+.
And even though there's no way to like or subscribe,
please share this video with friends and colleagues
to help raise awareness during GBA+ Awareness Week.
Over the next few days, we really hope you take the time
to learn more about GBA+ on your own
and use the tool every chance you get.
It's one thing to exist, another to be welcomed,
but ultimately, people want to belong.
That sense of belonging does not happens overnight,
but the process can start with you.
And your application of GBA+ will help us reach that goal.
Thanks again and be safe.
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