WEBVTT

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♪

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From the unceded territory

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of the Algonquin
Anishinabeg people,

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welcome to GBA+ Awareness Week.

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We'd like to thank you
for clicking the link

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and spending some time with us

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to help raise awareness
about Gender-Based Analysis Plus

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and improving our understanding
of what it can do.

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Now, it's time to bust
some myths about GBA+.

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Myth number 1: GBA+ is only
about pushing women's issues.

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The reality is GBA+
is not about advocacy.

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It's an analytical
process designed

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to help us ask questions,
challenge assumptions

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and identify the potential
impact of our decisions

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when taking into account
the diversity of Canadians.

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In addition to sex and gender,

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GBA+ also consider
other identity factors

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such as race, ethnicity,
religion, age,

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and mental and physical ability.

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Myth number 2: women and men
are already equal in Canada,

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so GBA+ is not needed.

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While many advances
have been made,

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significant equality gaps
remain.

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Women who work full-time
in Canada

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earn on average only 87 cents
to every dollar earned by men,

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and black, indigenous, women of
colour earn even less than that.

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Women also continue
to be underrepresented

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in leadership
and executive positions,

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occupying just 23%
of board positions

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in Canada's top 500
corporations.

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Myth number 3: GBA+
is just another box to tick.

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Of course not.

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The use of GBA+ as a tool

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is a Treasury Board
mandated requirement.

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It is used to assess how
diverse groups of women, men

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and non-binary people
may experience policies,

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programs and initiatives
differently.

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This tool is used to influence

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how millions of dollars
are spent every day.

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Myth number 4: GBA+ only apply
to social sectors of government.

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While gender
and diversity issues

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may be more obvious
in some areas

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such as education and health,

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and less obvious
in others such as defence,

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this does not necessarily mean
that gender is not relevant.

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GBA+ can and has been used

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to assess large-scale
procurement projects

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which help to ensure
that equipment

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and products meet diverse needs.

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It can also help to ensure
that strong hiring strategies

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are implemented within
the Defence Team

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to ensure workplace diversity.

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Thank you for spending
a couple of minutes with us

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to learn more about GBA+.

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And even though there's no way
to like or subscribe,

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please share this video
with friends and colleagues

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to help raise awareness
during GBA+ Awareness Week.

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Over the next few days,
we really hope you take the time

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to learn more about GBA+
on your own

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and use the tool
every chance you get.

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It's one thing to exist,
another to be welcomed,

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but ultimately,
people want to belong.

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That sense of belonging
does not happens overnight,

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but the process
can start with you.

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And your application of GBA+
will help us reach that goal.

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Thanks again and be safe.

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♪