Governments of Canada and Manitoba announce funding to support upcoming season of great tastes of Manitoba
June 14, 2022 – Winnipeg, Manitoba – Agriculture and Agri-Food Canada
Great Tastes of Manitoba (GTOM) will receive $60,000 through the Ag Action Manitoba program under the Canadian Agricultural Partnership toward the production of Season 33 of its television series, federal Agriculture and Agri-Food Minister Marie-Claude Bibeau and Manitoba Agriculture Minister Derek Johnson announced today.
GTOM is a television series that showcases the nutritious, affordable and delicious foods produced by Manitoba farmers. The show is an industry-led collaborative initiative that was established in 1991 and has evolved to a full digital brand providing information on food production practices and local food, to help bridge the gap between consumers and local farmers.
As COVID-19 influenced conversations about food systems in Canada, GTOM responded by developing a new model to support Manitobans spending more time cooking at home.
With the show’s farm-to-table focus, each episode includes a Before the Plate story. These stories introduce viewers to the families and agricultural communities that bring these ingredients to market, creating an opportunity for consumers to learn about food production and to understand the values of the people working in Manitoba’s agricultural sector.
GTOM reaches urban consumers who are making food purchasing and preparation decisions for themselves and their families. Consumers consider farmers to be a reputable source of information about food safety, sustainability and health benefits.
“Great Tastes of Manitoba showcases food produced by Manitoba farmers. Investing in this cooking show gives farmers an opportunity to share their stories. By connecting with consumers through food and showing how these locally sourced ingredients go from farm to table, we are helping to strengthen public trust in Canadian agriculture.”
- The Honourable Marie-Claude Bibeau, Minister of Agriculture and Agri-Food
“The provincial Department of Agriculture is committed to engaging with Manitobans on the agri-food sector, in order to build public trust. We are proud to continue our long-standing partnership with local producer organizations to support the production of GTOM, which informs consumers about Manitoba’s agri-food production, encourages the consumption of local food and assures consumer confidence in our food system.”
- Derek Johnson, Manitoba Minister of Agriculture
The Partnership is a five-year, $3 billion commitment by Canada's federal, provincial and territorial governments that supports Canada's agri-food and agri-products sectors. This includes a $2 billion commitment that is cost-shared 60 per cent federally and 40 per cent provincially/territorially for programs that are designed and delivered by provinces and territories.
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