2022 Canadian Creative Industries Trade Mission to Europe

The Department of Canadian Heritage, in collaboration with Global Affairs Canada through the Canadian Trade Commissioner Service, will lead its third creative industries trade mission under Canada's Creative Export Strategy from May 5 to 13, 2022, focusing on Europe, and more particularly Germany, Sweden and the Netherlands. In addition to promoting and helping to extend the reach of Canadian creative industries to new markets and audiences, the mission will foster a greater understanding of the three countries' business environment and its opportunities and challenges.

The delegation will include Canadian companies and organizations already selected following the initial announcement of the mission in 2020, from a range of creative industry sectors (including audiovisual, music, book publishing, interactive and digital media, performing arts, and fashion/design). No new recruitment process will be launched.

Mission Objectives

• Facilitate market entry and maximize business export for high-potential, export-ready Canadian creative sector small and medium-sized enterprises (SMEs).
• Increase the visibility and profile of companies already established in the European market and amplify international business development opportunities.
• Establish and build relationships with governmental counterparts in the three countries in order to promote Canada as a key partner in the creative industries and promote the expertise and high quality of Canadian creative industries.

Program

The business delegation program for the mission will include:

• business briefings;
• pre-arranged business-to-business meetings;
• networking events;
• site visits; and
• overlap with elements of the government officials' program.