Guidelines on the proper usage of the Canadian Platinum Jubilee emblem

Full-colour illustration of the Canadian Platinum Jubilee emblem
The Canadian Platinum Jubilee emblem

The primary text version of the guidelines on the proper usage of the Canadian Platinum Jubilee emblem is presented following the alternate PDF version.

Guidelines on the proper usage of the Canadian Platinum Jubilee emblem [PDF version, 1.97 MB]

2022 marks the Platinum Jubilee of Her Majesty Queen Elizabeth II, the 70th anniversary of her accession to the Throne. She is Canada's longest reigning Sovereign and the first to celebrate a platinum jubilee. In celebration of this historic milestone, the Government of Canada is pleased to share the Canadian Platinum Jubilee emblem.

On this page

About the emblem

The Royal Cypher, EIIR, appears at the centre of the emblem, which makes a personal reference to the Queen as a way of marking this significant anniversary of her reign. Below the Royal Cypher is the number 70, depicted in greyish white to allude to the rare and precious metal platinum, the name of a jubilee marking 70 years. These elements are framed by a 7-sides shape, along with 7 maple leaves and 7 pearls to mark the 7 decades of steadfast service to Canada. Depicted in red and white, the national colours of Canada, the figure embodies the idea of celebration. The Royal Crown appears at the top of the emblem.

The emblem was created by the Canadian Heraldic Authority and drawn by Cathy Bursey-Sabourin, Fraser Herald.

Four versions of the Canadian Platinum Jubilee emblem, two in full colour, the third in line art, and the fourth in black and white
Various versions of the Canadian Platinum Jubilee emblem in full colour, black and white, and line art

This emblem will be used throughout Canada for events, activities and products of all kinds commemorating Her Majesty’s Platinum Jubilee in 2022.

Possible applications might include printed material for display or distribution, such as posters and pamphlets, web and television display and digital applications, banners, stationery and promotional and souvenir items connected with activities and celebrations at the national, provincial or local level. Schools, museums, art venues and private organizations may also wish to use the emblem in their Jubilee-related activities.

Various versions of the emblem are available for use: in full colour, single-colour high contrast, and black and white line art. More details on these options are provided below.

Where to obtain the emblem

The emblem of the Platinum Jubilee of Her Majesty Queen Elizabeth II — 2022 is administered by the Department of Canadian Heritage. All versions of the emblem are available to download on the Platinum Jubilee website or by request to the Commercial Use of Canadian Symbols team.

The emblem may be downloaded by anyone for personal use and display, or for educational purposes.

However, all commercial or public uses of the emblem must be approved by Canadian Heritage (see below).

Commercial and public use — basic guidelines

The emblem is intended to be used widely to promote the Platinum Jubilee, on products and materials pertaining to the Jubilee and Jubilee-related activities.

A few basic guidelines must however be observed when considering commercial and public use of the emblem:

  • All uses must feature the emblem in a way that respects its dignity, that of the Jubilee, and all parties involved
  • The emblem’s trademark belongs to the Government of Canada and cannot be appropriated
  • The emblem is to be used in its entirety, unaltered, and distinct from other marks or symbols. It may not be integrated into another logo, emblem, symbol or design
  • The emblem may not be used in a partisan fashion by political parties or interest groups
  • In advertising, the use of the emblem should be reserved for the promotion of Jubilee-related activities or materials, unless there is a benefit to providing visibility to the Jubilee in non-Jubilee related materials

Applicants must submit a detailed description with images of the proposed uses of the emblem. Animated and video uses must include a near-final video draft of the sequence in which the emblem appears. Further information on conditions and submission criteria are available on the Commercial Use of Canadian Symbols web page.

All applications require formal approval by Canadian Heritage.

Applications for commercial and public use of the emblem may be addressed to the Commercial Use of Canadian Symbols team.

Full-colour — A

A full-colour version of the Platinum Jubilee emblem based on the original artwork
Full-colour version (illustration art) of the Platinum Jubilee emblem

Three versions of the emblem in full colour are available.

The first full-colour version (A) is an image of the original painted version. It is suitable for more formal printed and digital applications, where a “traditional” look is desired.

In order to maintain image quality, uses of this image should be no smaller than 16 mm high, and no larger than 250 mm high. For images larger than 250 mm high, it is recommended to use Vector Art (see version B). For very small applications, version C should be used.

This version must only be used in full colour and printed using a 4-colour process (CMYK or RGB). It is not to be used in greyscale, for which the 1-colour version (see version D) is to be used instead.

This version is available in JPEG and TIFF formats. PDF and PSD formats are available by request to the Commercial Use of Canadian Symbols team.

Full-colour — B

A full-colour vector art version of the Platinum Jubilee emblem
Full-colour version (vector art) of the Platinum Jubilee emblem

This version (B) is a Vector Art rendition of the full-colour emblem. It is for use when a full-colour version of the emblem is desired, but where industry processes require a vector format.

Reproductions of the emblem larger than 250 mm high should use this version, and it must be used for flags, banners and street banners where the emblem is larger than 75 mm high. For very small applications, version C should be used.

This version must only be used in full colour and printed using a 4-colour process (CMYK or RGB). It is not to be used in greyscale, for which the 1-colour version (see version D) is to be used instead.

This version is available in JPEG (non-commercial use) and EPS formats. AI and PDF (non-commercial use) formats are available by request to the Commercial Use of Canadian Symbols team.

This version is also available with descriptive text.

A full-colour vector art version of the Platinum Jubilee emblem with text. The text is on the right side of the emblem
Full-colour version (vector art – with text) of the Platinum Jubilee emblem, right composition
A centered full-colour vector art version of the Platinum Jubilee emblem with text
Full-colour version (vector art – with text) of the Platinum Jubilee emblem, centre composition

Full-colour — C

A full-colour vector art version of the Platinum Jubilee emblem with shading removed
Full-colour version (vector art – shading removed) of the Platinum Jubilee emblem

This version (C) is a Vector Art rendition of the full-colour emblem where shading has been removed to keep the detail to a minimum. This is most suitable for applications at a very small scale, or when a flat-colour application is most suitable for the intended media. This is the best version to use for items that will be embroidered.

This version should be used for applications no smaller than 10 mm high, and no larger than 20 mm high (except for embroidered applications).

This version must only be used in full colour and printed using a 4-colour process (CMYK or RGB). It is not to be used in greyscale, for which the 1-colour version is to be used instead (see version D, or version E for small-sized applications).

This version is available in JPEG (non-commercial use) and EPS formats. AI and PDF (non-commercial use) formats are available by request to the Commercial Use of Canadian Symbols team.

One colour — D

A black and white version of the Platinum Jubilee emblem
One-colour version (black and white – high contrast) of the Platinum Jubilee emblem

This version (D) is a Vector Art rendition of the emblem reduced to 2 contrasting colours (presented here as black on white). This version is to be used when a full-colour application is not appropriate or desired for the selected media.

The design may be printed in a dark colour on a white or light-coloured background, or in white or a light colour on a dark-coloured background. Both the emblem and the background should be printed in solid, single colours. The emblem may also be foil-stamped or printed in metallic silver. This is also the version to use if the design is to be embossed.

See further for additional considerations on colour and printing. This version should be used for applications no smaller than 14 mm high (20 mm high for embossed designs). For smaller applications, consider using version E. There are no restrictions for larger applications.

This version is available in JPEG (non-commercial use) and EPS formats. AI and PDF (non-commercial use) formats are available by request to the Commercial Use of Canadian Symbols team.

This version is also available with descriptive text.

A black and white version of the Platinum Jubilee emblem with text. The text is on the right side of the emblem
One-colour version (black and white – with text) of the Platinum Jubilee emblem, right composition
A centered black and white version of the Platinum Jubilee emblem with text
One-colour version (black and white – with text) of the Platinum Jubilee emblem, centre composition

One colour — E

A black and white version of the Platinum Jubilee emblem with simplified details
One-colour version (black and white – simplified details) of the Platinum Jubilee emblem

This version (E) is a Vector Art rendition of the emblem reduced to 2 contrasting colours (presented here as black on white), with details further simplified for applications at an extremely reduced size.

See further for additional considerations on colour and printing.

This version should only be used for very small applications, no larger than 16 mm high, and no smaller than 10 mm high.

It should never be used for applications larger than 16 mm, except for foil-stamping and embossing, for which it can be used up to a height of 20 mm.

This version is available in JPEG (non-commercial use) and EPS formats. AI and PDF (non-commercial use) formats are available by request to the Commercial Use of Canadian Symbols team.

Black and white line art — F

A line art version of the Platinum Jubilee emblem
Line art version of the Platinum Jubilee emblem

This version (F) is a Vector Art rendition of the line art of the emblem, with no colours.

It is to be used only by parents and educators for children’s colouring pages, and not for any commercial or public applications covered by the other available versions.

This version is available in PDF format (PDF version, 190 KB).

Considerations on colour and printing

Full-colour versions of the emblem (A, B, or C) are to be used only in their full, original colours. Versions with altered colours are not acceptable. If a full-colour version is not required, the 1-colour high-contrast version is to be used instead.

When using the 1-colour, high-contrast version (D or E), colour choices for the emblem and background should be kept simple, harmonious and with adequate contrast.

The Platinum Jubilee’s colours are red and white (or silver), the latter representing the metal platinum. When printing a single-colour, high-contrast version of the emblem on a red background, the emblem must be printed in white or foil-stamped in metallic silver. The proper red to use for the Platinum Jubilee is a burgundy red, similar to Pantone 202C.

Certain colour combinations should be avoided. Gold or yellow should not be used for either the background or the emblem, as this was the theme-colour for Her Majesty’s Golden Jubilee (2002). Similarly, the combination of silver or white with royal blue was used for Her Majesty’s Silver Jubilee (1977) and should not be used for the current emblem.

When printing the emblem, a minimum clearance space is required around the emblem on all sides. This is calculated as 1/5 of the total vertical height of the emblem, measured from top to bottom.

One-colour black and white version of the emblem with grid lines to calculate 1/5 the emblem’s vertical height
Calculation of 1/5 the vertical height of the emblem to determine required clearance space
One-colour black and white version of the emblem with grid lines to demonstrate the required clearance space
Demonstration of the required clearance space around the emblem, based on 1/5 of its vertical height

The emblem may not be overprinted with text or with another image or design. Similarly, the emblem may not be superimposed over text or another image.

Additional guidance is available for projects featuring a 3D sculpted rendition of the emblem. Please communicate with the Department of Canadian Heritage.

Typography

It is highly recommended that products displaying text alongside the emblem use the typefaces Garamond or Albertan (a Canadian typeface).

Things to avoid

Representations of the emblem must use only official versions of the emblem, unaltered and in its entirety.

Five full-colour versions of the emblem demonstrating prohibited alterations of the image, each one crossed out with a large black “X”
Demonstration of various prohibited modifications of the emblem
Text version — Things to avoid in the representations of the emblem

Image with 5 altered representations of the Canadian Platinum Jubilee emblem. Each altered version is crossed out with the following accompanying text below:

  1. Do not recolour
  2. Do not rotate or shear
  3. Do not distort
  4. Do not alter any elements
  5. Do not remove any elements
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