Summary of the evaluation of the funding allocated by the department of Canadian Heritage to the TV5 program 2011-12 to 2016-17
Evaluation Services Directorate
October 29, 2019
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On this page
- List of acronyms and abbreviations
- Overview
- Relevance
- Effectiveness
- Efficiency
- Challenges / Issues
- Recommendations
List of acronyms and abbreviations
- PCH
- Canadian Heritage
- GBA+
- Gender-based analysis plus
Overview
PCH's TV5 program is a grant and contribution program that ensures the Government of Canada's financial and diplomatic participation in the TV5 partnership. TV5 is a Francophonie operating agency, which is a multilateral partnership of five governments: France, the Wallonia-Brussels Federation, Switzerland, Canada and Quebec; it is managed by two operators.
TV5MONDE
Contributes to the international outreach of Canada and the French language by offering a diversified and original francophone content that is accessible anywhere, anytime, and by providing Canadian Francophone artists and producers with a prime showcase on the international audiovisual market.
TV5 Québec Canada
Offers Canadians a cross-section of the Canadian and international Francophonie, advocates for the promotion of living in French in Canada, showcases Canada’s francophone cultural vitality and operates the TV5 signal in Canada.
PCH’s annual budget allocated to the TV5 Program since 2014
The annual budget of $11M is distributed as follows:
- PCH Human Resources (~$200,000)
- Operating costs (~$60,000)
- Grant to TV5MONDE (€5.02M, about $7.78M)
- Contribution to TV5QC ($1.38M for operations)
- Budget to release rights of Canadian programs broadcast on TV5Monde ($1.46M)
- Other (exchange rates, contingencies, special projects)
Relevance
Government of Canada’s participation in TV5 remains relevant because it showcases francophone culture in Canada and around the world. It is also a diplomatic tool for promoting Canadian priorities; it is critical to the cultural development of Canada, its unification and its emancipation.
Government of Canada’s participation in TV5 ensures the:
- preservation of the French language and culture in Canada,
- mutual enhancement of Canada’s francophone communities,
- promotion of francophone Canadian culture throughout the world,
- influence within the Francophonie and promotion of Canadian priorities.
Effectiveness
Government of Canada’s funding has facilitated recognition of the value of cultural diversity and the advancement of the broadcast of Canadian content.
| Year | % | PCH’s target |
|---|---|---|
| 2011 | 12.8% | 7% |
| 2012 | 11.7% | 7% |
| 2013 | 11.1% | 7% |
| 2014 | 10.5% | 7% |
| 2015 | 10.4% | 7% |
| 2016 | 10.8% | 7% |
| 2017 | 12.3% | 7% |
Origin of programs broadcast on TV5QC (six-year average), 2011–2012 to 2016–2017
- France: 41%
- Canada: 19%
- International acquisitions: 15%
- TV5 Monde: 13%
- Switzerland: 5%
- Belgium: 5%
- Africa: 2%
TV5 in numbers: progression between 2011-12 and 2016-17
TV5MONDE
TV5MONDE broadcasts in eight geographic areas and also operates specialty channels.
Style HD, distributed on channels in three regions: Asia, the Middle East and North Africa and Pacific.
Tivi5MONDE, intended for children aged from 3 to 13, broadcasted the largest percentage of Canadian content between 2013 and 2016 (30% at night and in the morning).
- Between 3% and 9% of Canadian content is broadcasted during prime time (6:00 pm to midnight)
- An increase from 2% to 5% in the Middle East and North Africa
- A drop from 10% to 5% in France, Belgium, Switzerland, and from 4% to 1% in Africa
- 187 to 318 million households reached in 200 countries, 8 geographic areas around the world
- 1 to 5 million videos activated digitally per month
- 132,000 to 799,000 downloads of the TV5MONDE application
- 27,000 à 448,000 Twitter subscribers
- 237,000 to 4 million Facebook subscribers
TV5 QUÉBEC CANADA
- 6.5 to 10 million households reached in Canada
- 1.3% to 1.5% market share (ratings of francophone specialty channels in Quebec)
- 88,000 to 214,000 average monthly visits on digital platforms
- 4,700 to 36,000 Twitter subscribers
- 12,000 à 52,000 Facebook subscribers
Efficiency
PCH’s funding has allowed TV5 to achieve the expected results.
Different budget structures for both TV5 operators:
- TV5MONDE: partners funding represents approximately 90% of total revenues
- TV5QC: revenues are largely derived from subscriptions fees and advertising revenues
Challenges / Issues
While the Program is profitable, some challenges arise:
- Digital shift
- Lack of detailed data on ratings for Canadian content around the world
- Increased costs of releasing Canadian programming rights
- GBA+: very little in-depth data collected and available
- Benefits very little from other data collected by PCH
Recommendations
- Determine the extent to which the budget earmarked for the release of Canadian programming rights at TV5MONDE follows the trend of market rates so as to continue promoting quality Francophone Canadian programs in the world.
- Take the necessary measures to strengthen the ties between the TV5 Program and other PCH groups (e.g., Broadcasting and Digital Communications or the Strategic Policy and International Affairs) in order to be in a position to share information and data on trends, including technologies.
©Her Majesty the Queen in Right of Canada, 2020.
Catalogue No.: CH7-64/2-2020E-PDF
ISBN: 978-0-660-28244-2
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