Summary of the evaluation of the funding allocated by the department of Canadian Heritage to the TV5 program 2011-12 to 2016-17

Evaluation Services Directorate
October 29, 2019

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List of acronyms and abbreviations

PCH
Canadian Heritage
GBA+
Gender-based analysis plus

Overview

PCH's TV5 program is a grant and contribution program that ensures the Government of Canada's financial and diplomatic participation in the TV5 partnership. TV5 is a Francophonie operating agency, which is a multilateral partnership of five governments: France, the Wallonia-Brussels Federation, Switzerland, Canada and Quebec; it is managed by two operators.

TV5MONDE

Contributes to the international outreach of Canada and the French language by offering a diversified and original francophone content that is accessible anywhere, anytime, and by providing Canadian Francophone artists and producers with a prime showcase on the international audiovisual market.

TV5 Québec Canada

Offers Canadians a cross-section of the Canadian and international Francophonie, advocates for the promotion of living in French in Canada, showcases Canada’s francophone cultural vitality and operates the TV5 signal in Canada.

PCH’s annual budget allocated to the TV5 Program since 2014

The annual budget of $11M is distributed as follows:

Relevance

Government of Canada’s participation in TV5 remains relevant because it showcases francophone culture in Canada and around the world. It is also a diplomatic tool for promoting Canadian priorities; it is critical to the cultural development of Canada, its unification and its emancipation.

Government of Canada’s participation in TV5 ensures the:

Effectiveness

Government of Canada’s funding has facilitated recognition of the value of cultural diversity and the advancement of the broadcast of Canadian content.

Table 1: changes in the percentage of Canadian content broadcast on TV5MONDE (2011–2017)
Year % PCH’s target
2011 12.8% 7%
2012 11.7% 7%
2013 11.1% 7%
2014 10.5% 7%
2015 10.4% 7%
2016 10.8% 7%
2017 12.3% 7%

Origin of programs broadcast on TV5QC (six-year average), 2011–2012 to 2016–2017

TV5 in numbers: progression between 2011-12 and 2016-17

TV5MONDE

TV5MONDE broadcasts in eight geographic areas and also operates specialty channels.

Style HD, distributed on channels in three regions: Asia, the Middle East and North Africa and Pacific.

Tivi5MONDE, intended for children aged from 3 to 13, broadcasted the largest percentage of Canadian content between 2013 and 2016 (30% at night and in the morning).

TV5 QUÉBEC CANADA

Efficiency

PCH’s funding has allowed TV5 to achieve the expected results.

Different budget structures for both TV5 operators:

Challenges / Issues

While the Program is profitable, some challenges arise:

Recommendations

  1. Determine the extent to which the budget earmarked for the release of Canadian programming rights at TV5MONDE follows the trend of market rates so as to continue promoting quality Francophone Canadian programs in the world.
  2. Take the necessary measures to strengthen the ties between the TV5 Program and other PCH groups (e.g., Broadcasting and Digital Communications or the Strategic Policy and International Affairs) in order to be in a position to share information and data on trends, including technologies.

©Her Majesty the Queen in Right of Canada, 2020.
Catalogue No.: CH7-64/2-2020E-PDF
ISBN: 978-0-660-28244-2

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