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Government of Canada / Gouvernement du Canada

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Detailed Online Survey Results

Question 1 - To express Canada’s deep gratitude for the sacrifices made by Canadians who served in Afghanistan, including those Canadian Armed Forces members and civilians who lost their lives or were injured.
Team Daoust Team Hapa Collaborative Team Lashley MacDonald Team PFS Studio Team Stimson Total Unique Respondents
An individual who participated in Canada’s whole-of-government mission in Afghanistan Percentage 23.60% 10.60% 17.80% 17.80% 69.20% -
Number 714 320 539 538 2094 3024
A family member of an individual who participated in Canada’s whole-of-government mission in Afghanistan Percentage 25.30% 11.70% 22.90% 14.60% 66.30% -
Number 337 156 306 195 885 1334
A Veteran of Canada’s military Percentage 18.80% 12.20% 16.30% 15.90% 70.30% -
Number 517 337 450 439 1939 2757
A current member of the Canadian Armed Forces Percentage 26% 10.80% 18.50% 19.80% 68.90% -
Number 642 267 457 488 1699 2466
A current or former Canadian police officer Percentage 18.20% 10.30% 18.60% 14.80% 70.80% -
Number 53 30 54 43 206 291
A member of the general public Percentage 32.70% 15.80% 24.80% 17.40% 56.80% -
Number 1249 603 949 664 2169 3820
English Percentage 25.40% 13.60% 21.10% 17.10% 64.80% -
Number 2698 1439 2235 1812 6874 10607
French Percentage 35.60% 7.90% 15.10% 14% 55.90% -
Number 427 95 181 168 671 1200
National Capital Region Percentage 29.10% 13.20% 22.60% 19.40% 63.20% -
Number 781 353 606 519 1694 2681
Not in National Capital Region Percentage 25.90% 13% 20% 16.30% 64.60% -
Number 2017 1010 1558 1274 5033 7794
British Columbia Percentage 30.10% 21.30% 20.40% 17% 54.80% -
Number 320 226 217 181 582 1063
Alberta Percentage 21.40% 13.20% 20% 15.80% 69.70% -
Number 258 159 241 190 838 1203
Saskatchewan Percentage 22.10% 15.50% 21.50% 14.40% 68% -
Number 40 28 39 26 123 181
Manitoba Percentage 23% 11.50% 20.60% 17% 71.50% -
Number 76 38 68 56 236 330
Ontario (excluding NCR) Percentage 24.90% 12.20% 22.20% 16.60% 66.30% -
Number 679 333 606 452 1812 2731
Quebec (excluding NCR) Percentage 34.20% 8.10% 15.30% 16.90% 56.60% -
Number 326 77 146 161 539 953
New Brunswick Percentage 25.20% 9.30% 12.10% 14% 69.50% -
Number 81 30 39 45 223 321
Nova Scotia Percentage 21.60% 12% 19.70% 16.30% 66.20% -
Number 115 64 105 87 353 533
Newfoundland and Labrador Percentage 18.10% 10.30% 16.40% 14.70% 70.70% -
Number 21 12 19 17 82 116
Prince Edward Island Percentage 25% 14% 21.30% 16.50% 67.70% -
Number 41 23 35 27 111 164
Yukon Percentage 35.30% 17.60% 17.60% 0% 64.70% -
Number 6 3 3 0 11 17
Nunavut Percentage 0% 0% 33.30% 0% 66.70% -
Number 0 0 1 0 2 3
Northwest Territories Percentage 32.10% 10.70% 25% 10.70% 67.90% -
Number 9 3 7 3 19 28
Does Not Live in Canada Percentage 30.20% 9.40% 21.50% 19.50% 67.10% -
Number 45 14 32 29 100 149
Question 1 - To recognize the strong support offered by families, friends and communities at home during the mission.
Team Daoust Team Hapa Collaborative Team Lashley MacDonald Team PFS Studio Team Stimson Total Unique Respondents
An individual who participated in Canada’s whole-of-government mission in Afghanistan Percentage 23.30% 13.40% 16% 14.60% 56.70% -
Number 678 390 465 424 1649 2906
A family member of an individual who participated in Canada’s whole-of-government mission in Afghanistan Percentage 26.30% 14.70% 19% 12.40% 54.90% -
Number 338 189 244 159 705 1285
A Veteran of Canada’s military Percentage 19.40% 14.20% 16% 13.30% 58.90% -
Number 513 375 424 352 1561 2649
A current member of the Canadian Armed Forces Percentage 27.10% 14.40% 16.50% 17.10% 53.50% -
Number 642 341 392 405 1268 2370
A current or former Canadian police officer Percentage 19.90% 15.70% 16% 9.60% 59.10% -
Number 56 44 45 27 166 281
A member of the general public Percentage 32.30% 17.20% 18.90% 14.30% 46.50% -
Number 1189 634 693 527 1711 3676
English Percentage 25.90% 16.20% 17.60% 14.30% 52.80% -
Number 2621 1638 1783 1449 5349 10128
French Percentage 37.50% 9.60% 14.90% 14.30% 44.60% -
Number 439 112 174 167 522 1171
National Capital Region Percentage 28.80% 14.30% 18.30% 15.70% 51% -
Number 736 366 469 403 1306 2559
Not in National Capital Region Percentage 26.30% 15.80% 17.10% 13.80% 52.90% -
Number 1976 1189 1280 1034 3970 7507
British Columbia Percentage 27.70% 25.20% 16.30% 13.30% 45% -
Number 283 258 167 136 460 1022
Alberta Percentage 22.10% 16.60% 18.40% 12.30% 57.40% -
Number 256 192 213 142 665 1158
Saskatchewan Percentage 19.30% 16.50% 20.50% 14.20% 60.20% -
Number 34 29 36 25 106 176
Manitoba Percentage 21.80% 13.50% 15.10% 15.40% 60.60% -
Number 68 42 47 48 189 312
Ontario (excluding NCR) Percentage 25.30% 14.60% 18.20% 13.40% 55.10% -
Number 664 383 477 352 1444 2620
Quebec (excluding NCR) Percentage 37.20% 10.60% 14.30% 16.60% 44.10% -
Number 346 99 133 154 410 930
New Brunswick Percentage 24.20% 10.50% 13.70% 13.40% 55.90% -
Number 74 32 42 41 171 306
Nova Scotia Percentage 24.70% 15.80% 17.20% 13.10% 53.90% -
Number 128 82 89 68 279 518
Newfoundland and Labrador Percentage 23.10% 16.70% 12% 14.80% 52.80% -
Number 25 18 13 16 57 108
Prince Edward Island Percentage 24.80% 16.80% 13.70% 10.60% 57.80% -
Number 40 27 22 17 93 161
Yukon Percentage 35.30% 23.50% 11.80% 11.80% 41.20% -
Number 6 4 2 2 7 17
Nunavut Percentage 0% 0% 66.70% 0% 33.30% -
Number 0 0 2 0 1 3
Northwest Territories Percentage 44.40% 11.10% 29.60% 7.40% 51.90% -
Number 12 3 8 2 14 27
Does Not Live in Canada Percentage 27.20% 13.60% 19.70% 21.10% 49% -
Number 40 20 29 31 72 147
Question 1 - To acknowledge the efforts of Canadians in standing together with the Afghan people to help rebuild their country and encourage understanding of the significance and scope of Canada’s mission in Afghanistan.
Team Daoust Team Hapa Collaborative Team Lashley MacDonald Team PFS Studio Team Stimson Total Unique Respondents
An individual who participated in Canada’s whole-of-government mission in Afghanistan Percentage 28.20% 11.20% 12.40% 12% 61.50% -
Number 838 333 368 355 1827 2969
A family member of an individual who participated in Canada’s whole-of-government mission in Afghanistan Percentage 30.90% 12.90% 15.70% 10.30% 58.10% -
Number 407 170 207 136 765 1316
A Veteran of Canada’s military Percentage 22.70% 12.70% 12.90% 10.90% 63.60% -
Number 610 341 347 293 1710 2687
A current member of the Canadian Armed Forces Percentage 31.50% 11.60% 13.80% 14.20% 60.20% -
Number 765 282 336 344 1462 2429
A current or former Canadian police officer Percentage 20.40% 13% 14.40% 9.80% 67% -
Number 58 37 41 28 191 285
A member of the general public Percentage 38.10% 15.20% 18.40% 12.10% 49.70% -
Number 1429 570 690 452 1861 3747
English Percentage 30.40% 13.90% 15.90% 11.90% 57.20% -
Number 3137 1433 1640 1229 5912 10334
French Percentage 39.90% 9% 11.50% 12.20% 48% -
Number 472 106 136 144 568 1184
National Capital Region Percentage 35.30% 12% 15.80% 12.90% 55.20% -
Number 928 317 417 340 1453 2632
Not in National Capital Region Percentage 30.40% 13.70% 15.40% 11.70% 57.10% -
Number 2319 1046 1178 890 4360 7638
British Columbia Percentage 33.80% 20.90% 15.50% 11.90% 48.30% -
Number 351 217 161 124 501 1038
Alberta Percentage 25.10% 13.90% 16.30% 10.70% 62.10% -
Number 297 164 193 126 733 1181
Saskatchewan Percentage 27.40% 16.80% 21.80% 8.90% 60.30% -
Number 49 30 39 16 108 179
Manitoba Percentage 28.40% 13.60% 13.90% 11.40% 61.70% -
Number 92 44 45 37 200 324
Ontario (excluding NCR) Percentage 29.80% 13% 17% 10.80% 59.30% -
Number 794 348 454 288 1582 2667
Quebec (excluding NCR) Percentage 39.70% 9.30% 11.90% 14.60% 47.10% -
Number 375 88 112 138 445 944
New Brunswick Percentage 25.90% 11.80% 11.50% 11.50% 61% -
Number 81 37 36 36 191 313
Nova Scotia Percentage 27% 13% 16.10% 12.20% 62% -
Number 141 68 84 64 324 523
Newfoundland and Labrador Percentage 23.40% 13.50% 8.10% 11.70% 63.10% -
Number 26 15 9 13 70 111
Prince Edward Island Percentage 25.50% 9.90% 11.80% 12.40% 61.50% -
Number 41 16 19 20 99 161
Yukon Percentage 41.20% 23.50% 11.80% 5.90% 35.30% -
Number 7 4 2 1 6 17
Nunavut Percentage 33.30% 0% 33.30% 0% 66.70% -
Number 1 0 1 0 2 3
Northwest Territories Percentage 44.40% 7.40% 11.10% 0% 55.60% -
Number 12 2 3 0 15 27
Does Not Live in Canada Percentage 35.10% 8.80% 13.50% 18.20% 55.40% -
Number 52 13 20 27 82 148
Question 2 – Creates a solemn place conducive to reflection and remembrance.
Team Daoust Team Hapa Collaborative Team Lashley MacDonald Team PFS Studio Team Stimson Total Unique Respondents
An individual who participated in Canada’s whole-of-government mission in Afghanistan Percentage 32.80% 16.50% 17.30% 22.60% 61.10% -
Number 992 499 525 683 1848 3026
A family member of an individual who participated in Canada’s whole-of-government mission in Afghanistan Percentage 36.50% 18.20% 21.20% 20.80% 56.90% -
Number 490 245 285 279 764 1343
A Veteran of Canada’s military Percentage 27.70% 17.90% 16.50% 19.10% 61.90% -
Number 767 496 456 530 1713 2768
A current member of the Canadian Armed Forces Percentage 36.80% 17.70% 17.70% 26.10% 59.20% -
Number 907 437 438 644 1462 2468
A current or former Canadian police officer Percentage 23.90% 16.40% 20.80% 21.50% 60.40% -
Number 70 48 61 63 177 293
A member of the general public Percentage 44.70% 23.40% 23.20% 23.70% 45.70% -
Number 1710 895 886 907 1749 3823
English Percentage 36.20% 20.50% 20.10% 22.80% 55.10% -
Number 3762 2131 2085 2371 5734 10398
French Percentage 44% 13% 14.60% 18.40% 47.10% -
Number 517 153 171 216 553 1175
National Capital Region Percentage 40.80% 19.40% 20.80% 25% 51.90% -
Number 1093 519 557 668 1390 2676
Not in National Capital Region Percentage 36.10% 20.10% 19.20% 21.80% 55.40% -
Number 2825 1568 1505 1701 4328 7819
British Columbia Percentage 40.50% 28.90% 19.80% 22.70% 47.50% -
Number 431 307 210 241 505 1063
Alberta Percentage 31.30% 20.40% 19.60% 21.60% 60.80% -
Number 378 247 237 261 734 1208
Saskatchewan Percentage 34.60% 25.70% 21.20% 19.60% 60.90% -
Number 62 46 38 35 109 179
Manitoba Percentage 33.30% 18.20% 20.30% 23.30% 61.80% -
Number 110 60 67 77 204 330
Ontario (excluding NCR) Percentage 35.90% 19.10% 21.60% 21.90% 56.60% -
Number 985 522 591 599 1552 2740
Quebec (excluding NCR) Percentage 43.10% 14.20% 14.60% 21.60% 46.90% -
Number 412 136 140 207 449 957
New Brunswick Percentage 29.10% 15.30% 15.30% 19% 60.20% -
Number 95 50 50 62 197 327
Nova Scotia Percentage 31.20% 20.10% 17.70% 22% 57.80% -
Number 167 108 95 118 310 536
Newfoundland and Labrador Percentage 29.80% 17.50% 11.40% 14.90% 59.60% -
Number 34 20 13 17 68 114
Prince Edward Island Percentage 42.40% 25.50% 17% 22.40% 56.40% -
Number 70 42 28 37 93 165
Yukon Percentage 52.90% 29.40% 5.90% 5.90% 35.30% -
Number 9 5 1 1 6 17
Nunavut Percentage 0% 0% 33.30% 33.30% 66.70% -
Number 0 0 1 1 2 3
Northwest Territories Percentage 42.90% 21.40% 17.90% 21.40% 57.10% -
Number 12 6 5 6 16 28
Does Not Live in Canada Percentage 40% 12.70% 19.30% 26% 54% -
Number 60 19 29 39 81 150
Question 2 – Encourages visitors to learn more about the Mission.
Team Daoust Team Hapa Collaborative Team Lashley MacDonald Team PFS Studio Team Stimson Total Unique Respondents
An individual who participated in Canada’s whole-of-government mission in Afghanistan Percentage 19.30% 10.30% 12.30% 18.70% 71.80% -
Number 572 306 365 553 2123 2957
A family member of an individual who participated in Canada’s whole-of-government mission in Afghanistan Percentage 22.40% 11.50% 16% 16.30% 67.70% -
Number 296 152 211 215 895 1322
A Veteran of Canada’s military Percentage 16.30% 11.70% 12.40% 17.10% 70% -
Number 439 314 333 459 1881 2689
A current member of the Canadian Armed Forces Percentage 23.10% 10.20% 14.30% 20.40% 71.80% -
Number 563 248 349 497 1748 2435
A current or former Canadian police officer Percentage 14% 11.50% 13.60% 17.80% 70.60% -
Number 40 33 39 51 202 286
A member of the general public Percentage 28.10% 15.20% 17.60% 18.60% 59.10% -
Number 1056 571 663 699 2222 3757
English Percentage 21.80% 13.10% 15.50% 18.40% 66.80% -
Number 2217 1329 1574 1869 6797 10172
French Percentage 31.80% 7.30% 8.90% 18.40% 56.90% -
Number 370 85 103 214 661 1162
National Capital Region Percentage 24.10% 11.60% 15.80% 20.30% 65.50% -
Number 633 304 416 532 1719 2625
Not in National Capital Region Percentage 22.60% 12.90% 14.70% 17.80% 66.50% -
Number 1731 985 1124 1366 5095 7664
British Columbia Percentage 25.20% 21% 16.20% 19% 57.60% -
Number 264 220 170 199 603 1047
Alberta Percentage 19.60% 12.40% 14.30% 15.20% 72.30% -
Number 231 146 169 179 853 1180
Saskatchewan Percentage 18.50% 14.60% 20.20% 16.90% 73% -
Number 33 26 36 30 130 178
Manitoba Percentage 20.40% 11.90% 14% 15.50% 72.90% -
Number 67 39 46 51 240 329
Ontario (excluding NCR) Percentage 21.40% 12.50% 16.20% 18% 67.90% -
Number 572 335 433 482 1814 2671
Quebec (excluding NCR) Percentage 32% 8.30% 9.50% 19.60% 58.60% -
Number 303 79 90 186 556 948
New Brunswick Percentage 19.30% 10.10% 11.70% 16.80% 69.30% -
Number 61 32 37 53 219 316
Nova Scotia Percentage 20% 12.10% 15.40% 19% 67.10% -
Number 104 63 80 99 349 520
Newfoundland and Labrador Percentage 17.90% 9.80% 13.40% 14.30% 69.60% -
Number 20 11 15 16 78 112
Prince Edward Island Percentage 20% 11.50% 10.90% 16.40% 71.50% -
Number 33 19 18 27 118 165
Yukon Percentage 29.40% 17.60% 23.50% 5.90% 58.80% -
Number 5 3 4 1 10 17
Nunavut Percentage 0% 0% 66.70% 0% 33.30% -
Number 0 0 2 0 1 3
Northwest Territories Percentage 25% 17.90% 17.90% 17.90% 60.70% -
Number 7 5 5 5 17 28
Does Not Live in Canada Percentage 20.90% 4.70% 12.80% 25.70% 70.90% -
Number 31 7 19 38 105 148
Question 2 – Provides an appropriate setting for gatherings and ceremonies.
Team Daoust Team Hapa Collaborative Team Lashley MacDonald Team PFS Studio Team Stimson Total Unique Respondents
An individual who participated in Canada’s whole-of-government mission in Afghanistan Percentage 36.20% 13.90% 24.80% 13.40% 57.70% -
Number 1087 416 744 401 1732 3003
A family member of an individual who participated in Canada’s whole-of-government mission in Afghanistan Percentage 40.80% 14.90% 30.30% 11.50% 53.50% -
Number 544 199 404 153 714 1334
A Veteran of Canada’s military Percentage 30.30% 14.20% 23.70% 11.30% 59.20% -
Number 826 387 648 309 1616 2730
A current member of the Canadian Armed Forces Percentage 42.20% 14% 27.60% 13.10% 55.40% -
Number 1035 343 677 322 1359 2453
A current or former Canadian police officer Percentage 27.90% 14.10% 26.90% 9% 60.70% -
Number 81 41 78 26 176 290
A member of the general public Percentage 46.40% 17.50% 30.80% 13.80% 45% -
Number 1760 662 1167 522 1705 3790
English Percentage 39.30% 16.30% 28.20% 12.80% 52.70% -
Number 4042 1672 2896 1319 5420 10285
French Percentage 46.40% 7.30% 20.70% 11.40% 45.10% -
Number 539 85 240 133 524 1162
National Capital Region Percentage 43.90% 15.10% 28.60% 14.90% 49.50% -
Number 1166 401 760 396 1315 2655
Not in National Capital Region Percentage 39.10% 15.50% 27.40% 12.10% 53% -
Number 3026 1198 2123 939 4105 7748
British Columbia Percentage 42.30% 23.20% 27.50% 13.20% 46.30% -
Number 446 245 290 139 488 1055
Alberta Percentage 34.80% 17% 26.80% 11.10% 59.90% -
Number 416 203 321 133 717 1790
Saskatchewan Percentage 33.90% 20.60% 27.80% 8.90% 56.70% -
Number 61 37 50 16 102 180
Manitoba Percentage 35.90% 14.90% 28.30% 11.90% 56.50% -
Number 118 49 93 39 186 329
Ontario (excluding NCR) Percentage 38.60% 14.70% 29.90% 12.10% 54% -
Number 1044 397 810 328 1460 2705
Quebec (excluding NCR) Percentage 45.60% 8.80% 21.90% 13.60% 44.90% -
Number 433 84 208 129 427 950
New Brunswick Percentage 35.40% 9.90% 23.90% 10.20% 56.20% -
Number 114 32 77 33 181 322
Nova Scotia Percentage 35.50% 16.30% 25.80% 11.40% 55.10% -
Number 190 87 138 61 295 535
Newfoundland and Labrador Percentage 36.30% 12.40% 23.90% 10.60% 61.10% -
Number 41 14 27 12 69 113
Prince Edward Island Percentage 44.20% 15.20% 32.10% 12.70% 49.10% -
Number 73 25 53 21 81 165
Yukon Percentage 47.10% 17.60% 17.60% 5.90% 52.90% -
Number 8 3 3 1 9 17
Nunavut Percentage 0% 0% 66.70% 0% 33.30% -
Number 0 0 2 0 1 3
Northwest Territories Percentage 60.70% 10.70% 42.90% 7.10% 46.40% -
Number 17 3 12 2 13 28
Does Not Live in Canada Percentage 44.20% 12.90% 26.50% 17% 50.30% -
Number 65 19 39 25 74 147

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2024-02-22