Video — Pixcom testimonial for Creative Export Strategy
The audio in this video is available in French only. To access a translation, select the cc (closed captioning) button on the video player or consult the transcript.
Transcript of the video — Pixcom testimonial for Creative Export Strategy
Video length: 00:02:52
[Soft music plays in the background while views of Old Montreal, where Pixcom’s offices are located, and the Pixcom sign on a building are shown]
Woman (off screen): My name is Véronique Voyer. I work for Pixcom as Vice-President of Legal and Business Affairs.
[Véronique is seated in the Pixcom office, the wall behind her covered in photos from various Pixcom productions]
[Views of Old Montreal, including the Old Port and the big Ferris wheel]
[The text “Creative Export Strategy” appears on screen against a grey stone wall]
Véronique: Pixcom has been around for nearly 40 years. It was established in 1987.
[The screen splits in two, with each panel showing scenes from Pixcom productions]
Véronique: At the time, we had a single production. Now, we produce between 20 and 30 per year.
[Véronique seated in the office]
Véronique: We take care of everything, from creation to post-production, including funding and international export.
[An aerial view of Old Montreal]
[Footage of Véronique speaking to the camera and working on her computer is interspersed with office scenes showing staff working on computers and more walls covered in posters of Pixcom productions]
Véronique: Exporting plays a crucial role for Pixcom, because it allows us to seek out new partners and diversify our revenue sources. It also enables us to increase funding for our own productions, and to have stronger, more exportable content.
[Views of pedestrian streets in Old Montreal in fall are interspersed with footage of Véronique in the office]
Véronique: Our main challenge is the high cost of getting our products to the international market, whether it be the cost of dubbing or the cost of travelling to different markets. There is also the time it takes to develop international markets. It takes perseverance. It takes patience.
[Aerial views of the Old Port and the Jacques Cartier Bridge]
[Véronique in the office]
Véronique: All these challenges are what led us to seek financial support from Canadian Heritage.
[Views of iconic Old Montreal buildings and streets, including a large Canadian flag waving in the wind, interspersed with footage of Véronique being interviewed or working with colleagues]
Véronique: It’s really thanks to the funding from the Export-Ready Stream of the Creative Export Strategy that we were able to develop seven new partnerships in five markets, namely Scandinavia, France, Germany, Turkey and the United States.
In addition to funding, we had the chance to participate in the Canadian Creative Accelerator, where a trade commissioner put us in touch with an important American partner, and through that relationship, we received funding for one of our productions.
[Footage of Pixcom staff in discussion at a table]
Véronique: Before, we had only one person who travelled and sold our content. Since receiving the funding, we now have five people – an entire team – dedicated to international affairs.
[Aerial views of the Old Port, showing the docks, the Ferris wheel and the St. Lawrence River, interspersed with footage of Véronique being interviewed]
Véronique: It also helped us discover new markets that we’d never been to before. We were also able to strengthen our international reputation and strengthen the relationships we’d already started developing.
[Footage from various Pixcom productions is superimposed over views of Old Montreal as the music plays louder]
[Véronique in an interview and working at her desk with colleagues]
Véronique: It’s important for us to continue to specialize our teams, to develop their talents so that we have a workforce with an expertise in marketing our products internationally. I would really encourage other companies to seek out this financial support to help them take risks and enhance Canada’s international reputation for culture.
[Views of iconic Old Montreal buildings and streets, and small boats parked in the port]
[The Canada wordmark (government logo) appears on a black background]
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