Redesigning or reformulating products

Product Design or Reformulation deals with improving the overall environmental impact of your product. It involves looking at the whole life cycle of your product (from cradle to grave) and then either designing a new product or reformulating an existing one to prevent pollution.

This pollution prevention technique can prevent pollution in any or all stages of a product's life. It can also save you money on materials or shipping. Further, as more customers become aware of their own environmental impacts, you can increase your sales by making more earth-friendly products.


  • Using less material to make your product
  • Using less material in your packaging
  • Reducing the amount of a harmful substance in your product
    • Even if you cannot completely replace a harmful substance with a more environmentally friendly alternative in your product (as is the case with Materials or Feedstock Substitution), you still might be able to use less.
  • Making your product easier to ship
    • This decreases the pollution associated with transporting your product to warehouses and stores.
  • Increasing your product's durability and/or longevity
    • If, for instance, a new product usefully lasts twice as long as the original version of the product, it effectively cuts its manufacturing and material-related impacts in half.
  • Increasing your product's recyclability
    • This allows consumers to recycle it instead of throwing it in the garbage at the end of its life.
  • Increasing your product's energy efficiency
    • This means the people who use your product will use less energy over the product's life.

For more information, examples and guidance, please see the Pollution Prevention Planning Handbook.

Product Design or Reformulation in Practice

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