Infographic: Initiatives of the National Steering Committee on Financial Literacy

From: Financial Consumer Agency of Canada

  • Text version: Initiatives of the National Steering Committee on Financial Literacy

    National Steering Committee on Financial Literacy | Achievements 2017-2019

    Advancing the National Strategy for Financial Literacy - Count me in Canada and its goals

    • Manage money and debt wisely
    • Plan and save for the future
    • Prevent and protect against fraud and financial abuse

    AFOA Canada

    • Audiences: Indigenous peoples
    • Activities / Initiative: 10
    • Delivery methods: School curriculum, Learning environment, Coaching / Support to public, Products and programs, Collaboration, Promotion / Media

    Autorité des marchés financiers (AMF)

    • Audiences: General public, Youth, Students, Seniors, Adults
    • Activities / Initiative: 29
    • Delivery methods: Collaboration, Promotion / Marketing /  Media,  School Curriculum, Products and programs, Coaching / Support to public

    Families Canada

    • Audiences: Low income, Women, Indigenous Peoples, Newcomers, Seniors 
    • Activities / Initiative: 10
    • Delivery methods: Collaboration, Web / Social Media, Learning environment

    Canadian Bankers Association (CBA)

    • Audiences: General public, Youth, Seniors
    • Activities / Initiative: 7
    • Delivery methods: Web / Social Media, Research, Learning environment, Collaboration, Promotion / Marketing / Media

    Canadian Credit Union Association (CCUA)

    • Audiences: Seniors, General public, Youth, Newcomers, Indigenous Peoples, Woman
    • Activities / Initiative: 8
    • Delivery methods: Learning environment, Products / programs, Collaboration, Web / Social Media, Collaboration

    Canadian Life and Health Insurance Association (CLHIA)

    • Audiences: General public, Adults
    • Activities / Initiative: 8
    • Delivery methods: Collaboration, Products / programs, Web / Social Media

    Chartered Professional Accountants of Canada

    • Audiences: Indigenous Peoples, Newcomers, Youth, General public, Seniors, Entrepreneurs, Adults
    • Activities / Initiative: 48
    • Delivery methods: Learning environment, Web / Social Media, Products / programs, Research, Collaboration, Curriculum

    Credit Counselling Canada (CCC)

    • Audiences: General public, Low income, Youth, Adults
    • Activities / Initiative: 6
    • Delivery methods: Research, Web / Social Media, Learning environment, Coaching / Support to public

    Financial and Consumer Services Commission of New Brunswick (FCNB)

    • Audiences: Students, Seniors, General public, Women, Adults, Youth
    • Activities / Initiative: 13
    • Delivery methods: School curriculum, Learning environment,, Products and programs, Collaboration, Web /Social  Media, Research

    Intuit

    • Audiences: Newcomers, Women, Entrepreneurs, Low income, Seniors, Adults
    • Activities / Initiative: 10
    • Delivery methods: Products / Programs, Coaching / Support to public, Learning environment, Research

    Prosper Canada 

    • Audiences: Low income, Newcomers, Indigenous Peoples, People with disabilities
    • Activities / Initiative: 10
    • Delivery methods: Coaching / Support to public, Web / Social Media, Collaboration, Products / Programs, Learning Environment, Research

    CPP Investment Board (CPPIB)

    • Audiences: General public, Youth, Adults, Seniors
    • Activities / Initiative: 13
    • Delivery methods: Web / Social Media, Collaboration, Promotion / Marketing / Media

    Junior Achievement Saskatchewan

    • Audiences: General public, Indigenous Peoples, Youth
    • Activities / Initiative: 11
    • Delivery methods: Coaching / Support to public, Web / Social Media

    Advocis

    • Audiences: Youth, General public, Seniors
    • Activities / Initiative: 13
    • Delivery methods: Products / Programs, Web / Social Media, Collaboration, Promotion / Marketing /  Media, Learning environment

    First Nations Financial Management Board (FMB)

    • Audiences: Indigenous peoples
    • Activities / Initiative: 21
    • Delivery methods: Learning environment, Web / Social Media, Products / programs, Collaboration

    Summary

    • 15 organizations have submitted a plan
    • A total of 217 Individual Initiatives 
    • Each Activity / Initiative can be broken down into several sub-activities

    Collaboration among members 

    • CBA / Credit Counselling Canada: Credit Education Week by Credit Canada, a member agency of CCC.
    • AFOA Canada / Junior Achievement / Chartered Professional Accountants of Canada: Dollars with Sense workshop presented at the AFOA National Conference and used in youth mentoring program.
    • AFOA Canada / Prosper Canada: Community Tax Filing and Benefits clinics held in Ontario First Nations.
    • AFOA Canada / Prosper Canada: co-published a publication titled Managing Your Money – tools and tips to help you meet your goals for First Nations.
    • Intuit / Prosper Canada: Research that looked at barriers to tax filing for low-income groups and opportunities to use benefits to save or pay off a debt.
    • Families Canada / CCUA: Project titled “Increasing At-Risk Women’s Financial Literacy Opportunities: An Action Plan for Change”.

    Activity / Initiative by target audience 

    • People with disabilities: 4
    • Women: 6
    • Newcomers: 5
    • Entrepreneurs: 4
    • Low Income: 9
    • Seniors: 14
    • Youth: 26
    • Indigenous Peoples: 22
    • Adults: 17
    • General Public: 62

    Reach and impact (approximate)

    • Over 1,5 million participants in learning activities (events, workshops, webinars, and more)
    • Over 268 million traditional and social media impressions
    • Over 261,000 publications distributed / viewed
    • Over 621,000 webpage views 

     

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