Forward Regulatory Plan 2019-2021: Vaping Product Promotion Regulations

Title of Regulatory Initiative

Vaping Product Promotion Regulations

Enabling Act

Tobacco and Vaping Products Act

Description of the objective

The purpose of the proposed Vaping Product Promotion Regulations would be to prevent the public from being deceived or misled with respect to the health hazards of using vaping products.

The proposed regulations would set out a selection of authorized statements regarding the health risks of vaping products by comparing the health effects arising from the use of the products or from its emissions.

Regulatory cooperation efforts (domestic and international)

Not Applicable

Potential impacts on Canadians, including businesses

The proposed regulation would impact vaping product manufacturers, importers and retailers as they will be able to use statements that compare the health effects of vaping product use and tobacco use in their vaping promotions.


Health Canada published a consultation document on August 25, 2017, setting out proposals to regulate vaping products in Canada. The consultation closed on October 27, 2017.

Canadians will have the opportunity to provide comments on the regulatory proposal during the Canada Gazette, Part I public comment period, which is expected to take place in winter 2020 and last 75 days.

Information on previous consultations and details on upcoming opportunities for consultation in the area of tobacco can be found on the website.

Further information

A summary of the comments obtained during the consultation held in 2017 can be found on the website.

Additional information can be requested from the Departmental contact.

Departmental contact information

Denis Choinière
Tobacco Products Regulatory Office
Tobacco Control Directorate
Controlled Substances and Cannabis Branch
Health Canada

Telephone number: 613-941-1560
Email address:

Date the regulatory initiative was first included in the Forward Regulatory Plan

April 1, 2018

Consult Health Canada’s acts and regulations web page for:

  • a list of acts and regulations administered by Health Canada
  • further information on Health Canada’s implementation of government-wide regulatory management initiatives

Consult the following for links to the Cabinet Directive on Regulation and supporting policies and guidance, and for information on government-wide regulatory initiatives implemented by departments and agencies across the Government of Canada:

To learn about upcoming or ongoing consultations on proposed federal regulations, visit:

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