Appendix A: Detailed Survey Results

This page has been archived on the Web

Information identified as archived is provided for reference, research or recordkeeping purposes. It is not subject to the Government of Canada Web Standards and has not been altered or updated since it was archived. Please contact us to request a format other than those available.

1. Survey of Visitors to Museums

Question 1: Do you use the Internet, either at home, work, school or any other location?

(Please see Appendix B, section 1.6, "Estimation" for an explanation of the figures and percentages.)

Survey of Visitors to Museums
Answers for:YesNoTotal
Large museums (+/- 2%) 219,599
87%
219,599
13%
252,516
Medium museums (+/- 5%) 143,142
82%
143,142
18%
175,222
Small museums (+/- 9%) 250,493
76%
250,493
24%
329,804
Atlantic (+/- 5%) 138,938
83%
138,938
17%
166,969
Quebec (+/- 7%) 68,758
79%
68,758
21%
86,545
Ontario (+/- 5%) 186,505
81%
186,505
19%
230,286
West (+/- 9%) 219,033
80%
219,033
20%
273,741
Visits to this museum: First visit (+/- 4%) 395,846
84%
395,846
16%
473,751
Less than once a year (+/- 7%) 75,583
74%
75,583
26%
101,878
About once a year (+/- 13%) 65,846
78%
65,846
22%
84,928
More than once a year (+/- 8%) 74,354
78%
74,354
22%
95,191
Visits to any museum: less than once a year (+/- 8%) 94,531
76%
94,531
24%
124,372
About once a year (+/- 9%) 141,452
75%
141,452
25%
187,999
A few times a year (+/- 3%) 314,942
84%
314,942
16%
374,573
Once a month or more (+/- 5%) 61,314
89%
61,314
11%
68,731
Sex: Male (+/- 4%) 297,743
83%
297,743
17%
359,529
Female (+/- 5%) 315,273
79%
315,273
21%
397,538
Age: 15 to 24 (+/- 7%) 52,306
91%
52,306
9%
57,639
25 to 34 (+/- 7%) 99,930
88%
99,930
12%
113,085
35 to 54 (+/- 3%) 275,636
87%
275,636
13%
315,292
55 to 64 (+/- 8%) 120,903
80%
120,903
20%
151,975
65 and over (+/- 7%) 63,087
53%
63,087
47%
118,179
Currently live in Canada (+/- 4%) 465,997
80%
465,997
20%
582,548
Currently live outside Canada (+/- 5%) 147,237
84%
147,237
16%
174,993

Question 2: Did you use the Internet in preparing your visit to this museum?

This question was only asked to those who answered "yes" to question 1 (1833 respondents).

Did you use the Internet in preparing your visit to this museum?
Answers for:YesNoTotal
All visitors (+/- 4%) 136,990
22%
136,990
78%
613,234
Large museums (+/- 9%) 52,264
24%
52,264
76%
219,599
Medium museums (+/- 6%) 32,752
23%
32,752
77%
143,142
Small museums (+/- 7%) 51,974
21%
51,974
79%
250,493
Atlantic (+/- 9%) 32,404
23%
32,404
77%
138,938
Quebec (+/- 10%) 12,090
18%
12,090
82%
68,758
Ontario (+/- 11%) 51,204
27%
51,204
73%
186,505
West (+/- 6%) 41,292
19%
41,292
81%
219,033
Visits to this museum: First visit (+/- 4%) 95,128
24%
95,128
76%
395,846
Less than once a year (+/- 10%) 16,813
22%
16,813
78%
75,583
About once a year (+/- 11%) 10,573
16%
10,573
84%
65,846
More than once a year (+/- 9%) 14,475
19%
14,475
81%
74,354
Visits to any museum: less than once a year (+/- 8%) 14,315
15%
14,315
85%
94,531
About once a year (+/- 5%) 20,776
15%
20,776
85%
141,452
A few times a year (+/- 7%) 87,437
28%
87,437
72%
314,942
Once a month or more (+/- 10%) 13,783
22%
13,783
78%
61,314
Sex: Male (+/- 5%) 68,307
23%
68,307
77%
297,743
Female (+/- 5%) 68,682
22%
68,682
78%
315,273
Age: 15 to 24 (+/- 10%) 9570
18%
9570
82%
52,306
25 to 34 (+/- 9%) 25,317
25%
25,317
75%
99,930
35 to 54 (+/- 6%) 58,691
21%
58,691
79%
275,636
55 to 64 (+/- 13%) 35,312
29%
35,312
71%
120,903
65 and over (+/- 7%) 7663
12%
7663
88%
63,087
Currently live in Canada (+/- 4%) 97,974
21%
97,974
79%
465,997
Currently live outside Canada (+/- 12%) 39,016
27%
39,016
74%
147,237

Question 3: What are the Web sites on which you looked for information about this museum?

This question was only asked to those who answered "yes" to question 2 (392 respondents). Due to the smaller sample, some categories were grouped for presentation.

What are the Web sites on which you looked for information about this museum?
Answers for:Virtual Museum of CanadaWeb site of this museumTourism site, etc.Other Web sitesDon't remember
All visitors (+/- 11%) 5% 48% 45% 8% 11%
Large museums (+/- 11%) 2% 57% 39% 4% 10%
Medium museums (+/- 15%) 4% 36% 47% 14% 14%
Small museums (+/- 13%) 8% 46% 51% 8% 11%
Atlantic (+/- 15%) 1% 30% 61% 9% 8%
Quebec (+/- 22%) 6% 45% 47% 9% 15%
Ontario (+/- 8%) 4% 62% 37% 4% 9%
West (+/-23%) 8% 45% 44% 11% 15%
Visits to this museum: first visit or less than once a year (+/- 8%) 5% 43% 49% 9% 11%
About once a year or more (+/- 22%) 1% 70% 29% 2% 14%
Visits to any museum: about once a year or less (+/- 17%) 4% 48% 43% 2% 16%
A few times a year or more (+/- 13%) 5% 48% 46% 10% 10%
Sex: Male (+/- 11%) 7% 46% 44% 11% 9%
Female (+/- 13%) 2% 50% 47% 5% 13%
Age: 15 to 34 (+/- 9%) 3% 66% 27% 6% 10%
35 to 54 (+/- 14%) 4% 46% 48% 4% 10%
55 and over (+/- 11%) 6% 34% 58% 14% 14%
Currently live in Canada (+/- 10%) 6% 55% 40% 4% 13%
Currently live outside Canada (+/- 13%) 1% 30% 60% 17% 7%

Question 4: What were you looking for?

This question was only asked to those who answered "yes" to question 2 (392 respondents). Due to the smaller sample, some categories were grouped for presentation.

What were you looking for?
Answers for:General informationSchedule of eventsCollections informationImages of objectsLearning resourcesVirtual exhibitionsWeb-based activitiese-boutiqueDiscount offersOther
All visitors (+/- 8%) 82% 27% 14% 8% 5% 6% 7% 9% 4% 13%
Large museums (+/- 12%) 81% 30% 15% 6% 2% 6% 9% 10% 6% 10%
Medium museums (+/- 9%) 80% 18% 13% 10% 11% 4% 3% 0% 4% 15%
Small museums (+/- 16%) 83% 31% 14% 11% 4% 6% 8% 14% 3% 15%
Atlantic (+/- 13%) 89% 21% 16% 16% 5% 5% 15% 9% 9% 17%
Quebec (+/- 16%) 64% 41% 21% 12% 9% 23% 1% 2% 1% 21%
Ontario (+/- 9%) 83% 33% 7% 3% 1% 3% 1% 4% 3% 6%
West (+/- 20%) 81% 21% 21% 9% 8% 5% 10% 18% 3% 17%
Visits to this museum: first visit or less than once a year (+/- 8%) 83% 22% 14% 7% 3% 5% 6% 9% 4% 14%
About once a year or more (+/- 13%) 75% 51% 17% 17% 13% 12% 14% 10% 5% 7%
Visits to any museum: about once a year or less (+/- 10%) 83% 21% 13% 10% 2% 7% 6% 7% 7% 10%
A few times a year or more (+/- 9%) 82% 29% 15% 8% 6% 6% 8% 10% 3% 14%
Sex: Male (+/- 12%) 77% 24% 12% 7% 4% 3% 8% 9% 2% 17%
Female (+/- 7%) 87% 31% 17% 10% 5% 9% 6% 10% 6% 9%
Age: 15 to 34 (+/- 15%) 80% 28% 11% 3% 2% 4% 7% 7% 6% 16%
35 to 54 (+/- 9%) 80% 31% 11% 11% 6% 8% 4% 9% 6% 12%
55 and over (+/- 14%) 85% 23% 22% 10% 5% 5% 12% 11% 1% 13%
Currently live in Canada (+/- 9%) 79% 31% 16% 10% 6% 7% 9% 8% 6% 11%
Currently live outside Canada (+/- 14%) 89% 19% 10% 4% 0% 4% 3% 11% 0% 18%

Question 5: Which statement best describes your situation?

This question was only asked to those who answered "yes" to question 2 (392 respondents).

Which statement best describes your situation?
Answers for:Found information so wanted to visitWanted to visit so looked for informationTotal
All visitors (+/- 8%) 40,439
30%
40,439
70%
132,994
Large museums (+/- 6%) 10,854
21%
10,854
79%
51,429
Medium museums (+/- 14%) 11,515
36%
11,515
64%
32,284
Small museums (+/- 17%) 18,070
37%
18,070
63%
49,281
Atlantic (+/- 16%) 13,775
43%
13,775
57%
32,404
Quebec (+/- 19%) 2786
23%
2786
77%
12,090
Ontario (+/- 9%) 7870
16%
7870
84%
47,787
West (+/- 17%) 16,008
39%
16,008
61%
40,714
Visits to this museum: First visit (+/- 9%) 30,198
33%
30,198
67%
92,724
Less than once a year (+/- 26%) 3879
23%
3879
77%
16,813
About once a year (+/- 21%) 2399
23%
2399
77%
10,573
More than once a year (+/- 24%) 3962
31%
3962
69%
12,883
Visits to any museum: less than once a year (+/- 19%) 3179
22%
3179
78%
14,315
About once a year (+/- 13%) 5467
27%
5467
73%
20,309
A few times a year (+/- 14%) 27,694
33%
27,694
67%
84,154
Once a month or more (+/- 26%) 4099
30%
4099
70%
13,537
Sex: Male (+/- 9%) 16,551
25%
16,551
75%
65,658
Female (+/- 11%) 23,888
35%
23,888
65%
67,336
Age: 15 to 24 (+/- 17%) 1406
15%
1406
85%
9570
25 to 34 (+/- 16%) 8085
32%
8085
68%
25,317
35 to 54 (+/- 8%) 14,896
27%
14,896
73%
54,806
55 to 64 (+/- 20%) 13,934
40%
13,934
60%
35,200
65 and over (+/- 24%) 2117
28%
2117
72%
7663
Currently live in Canada (+/- 7%) 23,350
24%
23,350
76%
95,436
Currently live outside Canada (+/- 14%) 17,089
46%
17,089
55%
37,558

Question 6: Did the information you found on the Internet increase, decrease or have no impact on your level of interest for visiting the museum?

This question was only asked to those who answered to question 5 that they looked for information over the internet because they wanted to visit the museum (297 respondents).

Did the information you found on the Internet increase, decrease or have no impact on your level of interest for visiting the museum?
Answers for:Increased interestHad no impactTotal
All visitors (+/- 11%) 53,172
57%
53,172
43%
93,341
Large museums (+/- 12%) 23,193
59%
23,193
41%
39,525
Medium museums (+/- 16%) 9877
47%
9877
53%
21,237
Small museums (+/- 26%) 20,102
62%
20,102
38%
32,580
Atlantic (+/- 25%) 10,400
56%
10,400
44%
18,629
Quebec (+/- 10%) 4794
52%
4794
48%
9304
Ontario (+/- 14%) 23,216
56%
23,216
44%
41,559
West (+/- 29%) 14,763
62%
14,763
38%
23,849
Visits to this museum: First visit (+/- 13%) 35,399
57%
35,399
43%
62,490
Less than once a year (+/- 16%) 6356
51%
6356
49%
12,409
About once a year (+/- 22%) 4828
59%
4828
41%
8174
More than once a year (+/- 19%) 6589
64%
6589
36%
10,268
Visits to any museum: less than once a year (+/- 27%) 3531
33%
3531
67%
10,611
About once a year (+/- 14%) 8827
63%
8827
37%
13,985
A few times a year (+/- 12%) 33,127
57%
33,127
44%
58,628
Once a month or more (+/- 34%) 7444
79%
7444
21%
9439
Sex: Male (+/- 16%) 26,322
54%
26,322
46%
49,072
Female (+/- 15%) 26,850
61%
26,850
39%
44,269
Age: 15 to 24 (+/- 32%) 2323
34%
2323
66%
6840
25 to 34 (+/- 15%) 8902
53%
8902
47%
16,706
35 to 54 (+/- 12%) 23,817
56%
23,817
44%
42,545
55 to 64 (+/- 21%) 14,613
69%
14,613
31%
21,266
65 and over (+/- 41%) 3080
56%
3080
44%
5545
Currently live in Canada (+/- 11%) 40,005
56%
40,005
44%
72,050
Currently live outside Canada (+/- 17%) 13,167
62%
13,167
38%
21,291

Question 7: What is the main reason you didn't use the Internet in preparing your visit to this museum?

This question was only asked to those who answered no to question 2 (1441 respondents).

What is the main reason you didn't use the Internet in preparing your visit to this museum?
Answers for:Didn't plan the visitNo Internet when planningKnow the museum wellHad info from brochures, etc.Didn't know where to lookToo complicated / time consumingOtherTotal
All visitors (+/- 5%) 144,557
31%
17,364
4%
133,092
28%
98,352
21%
19,373
4%
11,476
2%
44,130
9%
468,344
Large museums (+/- 8%) 41,338
25%
5493
3%
65,290
40%
31,644
19%
3684
2%
2687
2%
14,928
9%
165,063
Medium museums (+/- 5%) 39,982
37%
4579
4%
19,211
18%
24,179
23%
3697
3%
1895
2%
13,609
13%
107,153
Small museums (+/- 10%) 63,236
32%
7292
4%
48,590
25%
42,529
22%
11,992
6%
6895
4%
15,593
8%
196,128
Atlantic (+/- 10%) 33,993
33%
2478
2%
23,140
22%
26,762
26%
3414
3%
3446
3%
11,002
11%
104,234
Quebec (+/- 15%) 22,316
40%
1722
3%
7594
14%
13,417
24%
3239
6%
799
1%
6510
12%
55,599
Ontario (+/- 10%) 26,337
20%
4925
4%
56,931
43%
30,509
23%
2786
2%
1756
1%
9794
7%
133,038
West (+/- 9%) 61,911
35%
8239
5%
45,426
26%
27,663
16%
9935
6%
5474
3%
16,825
10%
175,473
Visits to this museum: First visit (+/- 7%) 116,898
40%
12,388
4%
31,292
11%
72,766
25%
15,923
5%
8627
3%
37,580
13%
295,474
Less than once a year (+/- 11%) 11,282
20%
3206
6%
26,339
46%
12,022
21%
2184
4%
213
0%
2127
4%
57,372
About once a year (+/- 11%) 12,182
22%
1341
2%
34,044
62%
5335
10%
573
1%
0
0%
1243
2%
54,718
More than once a year (+/- 14%) 4195
7%
429
1%
40,104
68%
7937
13%
693
1%
2637
4%
3181
5%
59,176
Visits to any museum: less than once a year (+/- 9%) 27,683
35%
4476
6%
21,889
28%
16,494
21%
4407
6%
1080
1%
3546
4%
79,576
About once a year (+/- 7%) 40,387
34%
4572
4%
32,768
28%
26,312
22%
3338
3%
2750
2%
7899
7%
118,026
A few times a year (+/- 7%) 66,528
30%
4999
2%
60,280
27%
50,087
22%
7522
3%
6523
3%
27,654
12%
223,595
Once a month or more (+/- 14%) 9779
21%
3316
7%
18,155
39%
5459
12%
4106
9%
1122
2%
4895
10%
46,831
Sex: Male (+/- 4%) 68,163
30%
8191
4%
64,402
29%
41,343
18%
12,370
5%
6698
3%
24,708
11%
225,874
Female (+/- 8%) 76,394
32%
9174
4%
68,472
28%
57,009
24%
7003
3%
4779
2%
19,423
8%
242,252
Age: 15 to 24 (+/- 17%) 9194
22%
447
1%
13,857
32%
12,020
28%
1413
3%
2756
6%
3048
7%
42,736
25 to 34 (+/- 10%) 31,787
43%
2479
3%
20,187
27%
11,533
16%
2996
4%
1992
3%
2727
4%
73,701
35 to 54 (+/- 7%) 54,279
26%
8168
4%
68,884
33%
45,945
22%
9907
5%
3237
2%
21,379
10%
211,798
55 to 64 (+/- 11%) 36,577
43%
2659
3%
15,373
18%
18,737
22%
663
1%
685
1%
10,319
12%
85,012
65 and over (+/- 10%) 12,167
22%
3611
7%
14,411
27%
10,116
19%
4394
8%
2806
5%
6657
12%
54,163
Currently live in Canada (+/- 5%) 113,007
31%
13,391
4%
126,900
35%
66,798
18%
12,511
3%
5965
2%
23,933
7%
362,505
Currently live outside Canada (+/- 6%) 31,550
30%
3973
4%
6192
6%
31,554
30%
6862
6%
5511
5%
20,197
19%
105,839

Question 8: Do you plan to visit the museum's Web space in the coming days?

This question was only asked to those who answered "yes" to question 1 (1833 respondents).

Do you plan to visit the museum's Web space in the coming days?
Answers for:YesNoTotal
All visitors (+/- 4%) 235,960
39%
235,960
61%
608,725
Large museums (+/- 8%) 77,375
35%
77,375
65%
218,325
Medium museums (+/- 6%) 58,674
42%
58,674
58%
140,884
Small museums (+/- 8%) 99,911
40%
99,911
60%
249,516
Atlantic (+/- 8%) 55,101
40%
55,101
60%
137,672
Quebec (+/- 8%) 28,637
42%
28,637
58%
68,115
Ontario (+/- 10%) 63,461
34%
63,461
66%
185,584
West (+/- 7%) 88,762
41%
88,762
59%
217,354
Visits to this museum: First visit (+/- 5%) 150,612
38%
150,612
62%
393,580
Less than once a year (+/- 9%) 27,187
36%
27,187
64%
74,854
About once a year (+/- 13%) 26,321
40%
26,321
60%
65,730
More than once a year (+/- 13%) 31,604
43%
31,604
57%
72,957
Visits to any museum: less than once a year (+/- 11%) 33,463
36%
33,463
64%
93,989
About once a year (+/- 7%) 45,602
32%
45,602
68%
140,628
A few times a year (+/- 5%) 127,397
41%
127,397
59%
312,628
Once a month or more (+/- 11%) 28,819
48%
28,819
52%
60,485
Sex: Male (+/- 6%) 113,628
38%
113,628
62%
295,786
Female (+/- 6%) 122,332
39%
122,332
61%
312,721
Age: 15 to 24 (+/- 12%) 14,243
27%
14,243
73%
52,306
25 to 34 (+/- 8%) 44,733
45%
44,733
55%
99,881
35 to 54 (+/- 5%) 99,717
37%
99,717
63%
272,925
55 to 64 (+/- 10%) 52,458
44%
52,458
56%
119,766
65 and over (+/- 10%) 24,255
39%
24,255
61%
62,475
Currently live in Canada (+/- 5%) 184,675
40%
184,675
60%
462,231
Currently live outside Canada (+/- 6%) 51,286
35%
51,286
65%
146,494

Question 9: What will you be looking for?

This question was only asked to those who answered "yes" to question 8 (715 respondents).

What will you be looking for?
Answers for:Schedule of eventsMore information on collectionsImages of objectsLearning resourcesInformation about facilitiesVirtual exhibitionsWeb-based activitiesDiscussion forum with visitorsOnline questions with staffe-boutiqueOther
All visitors (+/- 6%) 39% 50% 32% 12% 9% 26% 9% 5% 6% 11% 11%
Large museums (+/- 10%) 37% 45% 37% 10% 10% 18% 9% 2% 1% 9% 7%
Medium museums (+/- 11%) 36% 51% 39% 23% 10% 38% 14% 6% 9% 10% 7%
Small museums (+/- 11%) 43% 52% 24% 6% 9% 24% 6% 8% 8% 13% 15%
Atlantic (+/- 8%) 14% 40% 24% 12% 6% 29% 7% 4% 1% 5% 18%
Quebec (+/- 13%) 25% 50% 38% 10% 6% 34% 9% 2% 5% 4% 7%
Ontario (+/- 15%) 45% 42% 36% 6% 8% 21% 5% 1% 1% 8% 6%
West (+/- 6%) 55% 61% 32% 16% 13% 25% 13% 11% 13% 19% 10%
Visits to this museum: First visit (+/- 8%) 27% 53% 34% 9% 8% 24% 9% 6% 6% 11% 13%
Less than once a year (+/- 17%) 39% 44% 31% 12% 8% 31% 7% 0% 5% 8% 10%
About once a year (+/- 21%) 69% 45% 31% 18% 12% 33% 13% 9% 12% 15% 4%
More than once a year (+/- 11%) 70% 40% 25% 17% 15% 23% 9% 5% 4% 8% 7%
Visits to any museum: less than once a year (+/- 12%) 36% 51% 38% 4% 2% 22% 3% 1% 0% 11% 3%
About once a year (+/- 13%) 27% 48% 22% 6% 3% 18% 10% 0% 4% 7% 16%
A few times a year (+/- 8%) 41% 47% 33% 14% 10% 26% 9% 6% 5% 10% 12%
Once a month or more (+/- 16%) 55% 62% 34% 18% 22% 37% 15% 15% 21% 20% 6%
Sex: Male (+/- 7%) 34% 57% 33% 11% 9% 27% 8% 4% 8% 10% 11%
Female (+/- 8%) 44% 42% 31% 13% 9% 25% 10% 7% 4% 12% 10%
Age: 15 to 24 (+/- 16%) 33% 40% 43% 18% 12% 32% 19% 2% 3% 16% 14%
25 to 34 (+/- 14%) 39% 43% 27% 11% 6% 18% 9% 2% 3% 13% 9%
35 to 54 (+/- 10%) 39% 57% 34% 13% 9% 28% 11% 5% 8% 9% 7%
55 to 64 (+/- 12%) 38% 47% 26% 11% 8% 19% 5% 6% 6% 8% 21%
65 and over (+/- 22%) 49% 45% 41% 9% 16% 43% 3% 17% 7% 18% 4%
Currently live in Canada (+/- 7%) 44% 49% 31% 12% 10% 24% 10% 5% 7% 10% 8%
Currently live outside Canada (+/- 13%) 21% 52% 34% 9% 6% 32% 5% 6% 3% 16% 21%

Question 10: How often do you visit this museum?

How often do you visit this museum?
Answers for:First visitLess than once a yearAbout once a yearMore than once a yearTotal
All visitors (+/- 6%) 473,751
63%
101,878
13%
84,928
11%
95,191
13%
755,748
Large museums (+/- 7%) 124,569
49%
53,701
21%
30,454
12%
43,552
17%
252,276
Medium museums (+/- 9%) 124,325
71%
23,480
13%
11,982
7%
15,194
9%
174,981
Small museums (+/- 10%) 224,857
68%
24,698
8%
42,491
13%
36,445
11%
328,491
Atlantic (+/- 12%) 127,951
77%
20,397
12%
7161
4%
11,460
7%
166,969
Quebec (+/- 11%) 64,553
75%
8338
10%
9558
11%
4096
5%
86,545
Ontario (+/- 7%) 117,765
51%
41,532
18%
33,318
14%
37,672
16%
230,286
West (+/- 15%) 163,483
60%
31,611
12%
34,891
13%
41,963
15%
271,948
Visits to any museum: less than once a year (+/- 10%) 84,019
68%
28,587
23%
6231
5%
5535
4%
124,372
About once a year (+/- 7%) 121,143
65%
28,450
15%
27,072
15%
9592
5%
186,258
A few times a year (+/- 8%) 232,388
62%
41,190
11%
47,515
13%
53,429
14%
374,522
Once a month or more (+/- 11%) 34,472
50%
3652
5%
4109
6%
26,498
39%
68,731
Sex: Male (+/- 6%) 237,022
66%
48,187
13%
39,138
11%
33,814
9%
358,161
Female (+/- 8%) 236,474
60%
53,691
14%
45,572
11%
61,377
15%
397,113
Age: 15 to 24 (+/- 20%) 33,037
57%
8569
15%
5232
9%
10,801
19%
57,639
25 to 34 (+/- 9%) 64,381
57%
15,370
14%
19,543
17%
13,603
12%
112,897
35 to 54 (+/- 7%) 201,198
64%
40,178
13%
34,193
11%
39,434
13%
315,004
55 to 64 (+/- 7%) 108,049
71%
19,477
13%
10,772
7%
13,677
9%
151,975
65 and over (+/- 10%) 66,532
57%
18,284
16%
14,749
13%
17,297
15%
116,862
Currently live in Canada (+/- 6%) 312,746
54%
92,062
16%
81,994
14%
93,953
16%
580,755
Currently live outside Canada (+/- 4%) 161,005
92%
9817
6%
2934
2%
1238
1%
174,993

Question 11: How often do you visit museums in general?

How often do you visit museums in general?
Answers for:First visitLess than once a yearAbout once a yearMore than once a yearTotal
All visitors (+/- 4%) 235,960 372,765 608,725 39% 61%
Large museums (+/- 8%) 77,375 140,950 218,325 35% 65%
Medium museums (+/- 6%) 58,674 82,210 140,884 42% 58%
Small museums (+/- 8%) 99,911 149,605 249,516 40% 60%
Atlantic (+/- 8%) 55,101 82,571 137,672 40% 60%
Quebec (+/- 8%) 28,637 39,478 68,115 42% 58%
Ontario (+/- 10%) 63,461 122,124 185,584 34% 66%
West (+/- 7%) 88,762 128,592 217,354 41% 59%
Visits to this museum: First visit (+/- 5%) 150,612 242,968 393,580 38% 62%
Less than once a year (+/- 9%) 27,187 47,667 74,854 36% 64%
About once a year (+/- 13%) 26,321 39,408 65,730 40% 60%
More than once a year (+/- 13%) 31,604 41,353 72,957 43% 57%
Visits to any museum: less than once a year (+/- 11%) 33,463 60,526 93,989 36% 64%
About once a year (+/- 7%) 45,602 95,026 140,628 32% 68%
A few times a year (+/- 5%) 127,397 185,230 312,628 41% 59%
Once a month or more (+/- 11%) 28,819 31,666 60,485 48% 52%
Sex: Male (+/- 6%) 113,628 182,158 295,786 38% 62%
Female (+/- 6%) 122,332 190,389 312,721 39% 61%
Age: 15 to 24 (+/- 12%) 14,243 38,064 52,306 27% 73%
25 to 34 (+/- 8%) 44,733 55,147 99,881 45% 55%
35 to 54 (+/- 5%) 99,717 173,208 272,925 37% 63%
55 to 64 (+/- 10%) 52,458 67,309 119,766 44% 56%
65 and over (+/- 10%) 24,255 38,220 62,475 39% 61%
Currently live in Canada (+/- 5%) 184,675 277,556 462,231 40% 60%
Currently live outside Canada (+/- 6%) 51,286 95,208 146,494 35% 65%

Question 12: Are you Male / Female?

Are you Male / Female?
Answers for:MaleFemaleTotal
All visitors (+/- 5%) 359,529
47%
359,529
53%
757,068
Large museums (+/- 6%) 122,159
48%
122,159
52%
252,260
Medium museums (+/- 7%) 89,419
51%
89,419
49%
175,222
Small museums (+/- 11%) 147,952
45%
147,952
55%
329,586
Atlantic (+/- 7%) 74,977
45%
74,977
55%
166,969
Quebec (+/- 8%) 34,937
40%
34,937
60%
86,545
Ontario (+/- 9%) 107,405
47%
107,405
53%
229,813
West (+/- 9%) 142,210
52%
142,210
48%
273,741
Age: 15 to 24 (+/- 17%) 23,698
41%
23,698
59%
57,639
25 to 34 (+/- 9%) 52,706
47%
52,706
53%
113,085
35 to 54 (+/- 6%) 143,120
45%
143,120
55%
315,036
55 to 64 (+/- 11%) 75,779
50%
75,779
50%
151,975
65 and over (+/- 12%) 63,789
54%
63,789
46%
117,960
Currently live in Canada (+/- 6%) 269,530
46%
269,530
54%
582,329
Currently live outside Canada (+/- 7%) 89,999
52%
89,999
48%
174,738

Question 13: What is your age group?

What is your age group?
Answers from:15 to 2425 to 3435 to 5455 to 6465 and overTotal
All visitors (+/- 4%) 57,639
8%
113,085
15%
315,292
42%
151,975
20%
118,179
16%
756,169
Large museums (+/- 4%) 19,011
8%
52,122
21%
128,598
51%
35,225
14%
17,121
7%
252,077
Medium museums (+/- 5%) 9397
5%
22,069
13%
74,106
42%
43,071
25%
26,579
15%
175,222
Small museums (+/- 6%) 29,232
9%
38,894
12%
112,587
34%
73,678
22%
74,479
23%
328,870
Atlantic (+/- 9%) 19,507
12%
19,299
12%
70,766
42%
37,468
22%
19,548
12%
166,589
Quebec (+/- 5%) 8457
10%
9914
12%
41,754
49%
16,461
19%
9406
11%
85,991
Ontario (+/- 7%) 8431
4%
39,426
17%
111,289
48%
36,301
16%
34,401
15%
229,848
West (+/- 4%) 21,245
8%
44,446
16%
91,483
33%
61,744
23%
54,823
20%
273,741
Currently live in Canada (+/- 5%) 50,994
9%
97,616
17%
247,611
43%
102,501
18%
82,453
14%
581,176
Currently live outside Canada (+/- 10%) 6645
4%
15,469
9%
67,680
39%
49,473
28%
35,725
20%
174,993

Question 14: Do you currently live in Canada?

Do you currently live in Canada?
Answers for:Currently live in CanadaCurrently live outside CanadaTotal
All visitors (+/- 6%) 582,548
77%
582,548
23%
757,541
Large museums (+/- 9%) 208,065
82%
208,065
18%
252,516
Medium museums (+/- 13%) 121,610
69%
121,610
31%
175,222
Small museums (+/- 8%) 252,873
77%
252,873
23%
329,804
Atlantic (+/- 20%) 115,468
69%
115,468
31%
166,969
Quebec (+/- 21%) 56,394
65%
56,394
35%
86,545
Ontario (+/- 9%) 190,934
83%
190,934
17%
230,286
West (+/- 9%) 219,752
80%
219,752
20%
273,741

2. Survey of Visitors to Museums' Web Space

Question 1: In the past twelve months, how often did you visit the Virtual Museum of Canada?

In the past twelve months, how often did you visit the Virtual Museum of Canada?
Answers for:NeverOnce2 to 4 times5 to 8 timesMore than 8 timesTotal
All respondents 283
50%
112
20%
90
16%
26
5%
50
9%
561
From museum site 283
56%
79
16%
83
16%
20
4%
39
8%
504
From VMC site 0
0%
33
58%
7
12%
6
11%
11
19%
57
English 199
53%
77
21%
56
15%
14
4%
29
8%
375
French 84
45%
35
19%
34
18%
12
6%
21
11%
186
Visit Web space of a Canadian museum: Never 0
0%
26
81%
2
6%
3
9%
1
3%
32
Once in last 12 months 160
79%
32
16%
8
4%
1
1%
1
1%
202
2 to 4 times 66
50%
27
20%
31
23%
2
2%
7
5%
133
5 to 8 times 22
37%
11
19%
14
24%
7
12%
5
8%
59
More than 8 times 32
24%
15
11%
35
27%
13
10%
36
27%
131
Physically visit museums: Never 49
69%
16
23%
4
6%
1
1%
1
1%
71
Less than once a year 70
61%
21
18%
14
12%
2
2%
8
7%
115
About once a year 48
60%
18
23%
10
13%
0
0%
4
5%
80
A few times a year 97
43%
45
20%
45
20%
14
6%
27
12%
228
Once a month or more 16
25%
11
17%
17
27%
9
14%
10
16%
63
Sex: Male 118
49%
48
20%
39
16%
10
4%
24
10%
239
Female 158
51%
60
19%
50
16%
16
5%
26
8%
310
Age: 24 or under 37
56%
13
20%
10
15%
3
5%
3
5%
66
25 to 34 64
50%
21
17%
23
18%
7
6%
12
9%
127
35 to 54 123
48%
56
22%
42
16%
9
3%
28
11%
258
55 to 64 39
53%
12
16%
11
15%
5
7%
7
9%
74
65 and over 15
50%
9
30%
4
13%
2
7%
0
0%
30
Living in Canada 231
50%
82
18%
79
17%
22
5%
46
10%
460
Living in USA 23
55%
11
26%
6
14%
1
2%
1
2%
42
Living elsewhere 25
47%
18
34%
5
9%
3
6%
2
4%
53

Question 2: In the past twelve months, how often did you visit the Web space of a Canadian museum?

In the past twelve months, how often did you visit the Web space of a Canadian museum?
Answers for:NeverOnce2 to 4 times5 to 8 timesMore than 8 timesTotal
All respondents 32
6%
204
36%
133
24%
59
11%
132
24%
560
From museum site 0
0%
200
40%
124
25%
55
11%
124
25%
503
From VMC site 32
56%
4
7%
9
16%
4
7%
8
14%
57
English 23
6%
137
37%
89
24%
37
10%
88
24%
374
French 9
5%
67
36%
44
24%
22
12%
44
24%
186
Physically visit museums: Never 17
25%
42
61%
6
9%
1
1%
3
4%
69
Less than once a year 6
5%
66
58%
30
26%
5
4%
7
6%
114
About once a year 4
5%
45
56%
19
23%
8
10%
5
6%
81
A few times a year 3
1%
46
20%
71
31%
40
18%
68
30%
228
Once a month or more 1
2%
3
5%
7
11%
4
6%
49
77%
64
Sex: Male 16
7%
86
36%
52
22%
28
12%
55
23%
237
Female 15
5%
113
36%
78
25%
30
10%
75
24%
311
Age: 24 or under 5
8%
30
47%
12
19%
2
3%
15
23%
64
25 to 34 3
2%
43
34%
27
21%
19
15%
36
28%
128
35 to 54 17
7%
88
34%
69
27%
25
10%
61
23%
260
55 to 64 5
7%
25
34%
16
22%
11
15%
17
23%
74
65 and over 2
7%
14
48%
9
31%
2
7%
2
7%
29
Living in Canada 15
3%
151
33%
118
26%
53
12%
124
27%
461
Living in USA 3
7%
22
52%
12
29%
2
5%
3
7%
42
Living elsewhere 14
27%
27
53%
3
6%
4
8%
3
6%
51

Question 3: In the past twelve months, how often did you visit the Web space of a museum from another country?

In the past twelve months, how often did you visit the Web space of a museum from another country?
Answers for:NeverOnce2 to 4 times5 to 8 timesMore than 8 timesTotal
All respondents 258
46%
70
12%
108
19%
46
8%
81
14%
563
From museum site 225
44%
64
13%
98
19%
42
8%
77
15%
506
From VMC site 33
58%
6
11%
10
18%
4
7%
4
7%
57
English 174
46%
43
11%
65
17%
39
10%
55
15%
376
French 84
45%
27
14%
43
23%
7
4%
26
14%
187
Visit Web space of a Canadian museum: Never 26
81%
3
9%
1
3%
2
6%
0
0%
32
Once in last 12 months 145
71%
21
10%
17
8%
8
4%
12
6%
203
2 to 4 times 52
39%
30
23%
35
26%
7
5%
9
7%
133
5 to 8 times 11
19%
9
15%
23
39%
9
15%
7
12%
59
More than 8 times 21
16%
7
5%
32
24%
19
14%
53
40%
132
Physically visit museums: Never 50
70%
7
10%
2
3%
4
6%
8
11%
71
Less than once a year 62
54%
17
15%
16
14%
6
5%
14
12%
115
About once a year 49
60%
9
11%
16
20%
3
4%
4
5%
81
A few times a year 81
36%
29
13%
63
28%
22
10%
33
14%
228
Once a month or more 13
20%
7
11%
11
17%
11
17%
22
34%
64
Sex: Male 103
43%
29
12%
48
20%
19
8%
40
17%
239
Female 150
48%
39
13%
58
19%
26
8%
39
13%
312
Age: 24 or under 40
61%
7
11%
8
12%
4
6%
7
11%
66
25 to 34 54
43%
15
12%
26
20%
10
8%
22
17%
127
35 to 54 114
44%
34
13%
55
21%
22
8%
35
13%
260
55 to 64 29
39%
8
11%
16
22%
6
8%
15
20%
74
65 and over 17
57%
5
17%
3
10%
4
13%
1
3%
30
Living in Canada 213
46%
59
13%
94
20%
32
7%
64
14%
462
Living in USA 14
33%
3
7%
10
23%
9
21%
7
16%
43
Living elsewhere 27
52%
7
13%
4
8%
5
10%
9
17%
52

Question 4: How often do you physically visit Canadian museums?

How often do you physically visit Canadian museums?
Answers for:NeverLess than once a yearAbout once a yearA few times a yearOnce a month or moreTotal
All respondents 72
13%
115
21%
81
14%
228
41%
64
11%
560
From museum site 55
11%
102
20%
76
15%
212
42%
59
12%
504
From VMC site 17
30%
13
23%
5
9%
16
29%
5
9%
56
English 52
14%
82
22%
53
14%
139
37%
50
13%
376
French 20
11%
33
18%
28
15%
89
48%
14
8%
184
Visit Web space of a Canadian museum: Never 17
55%
6
19%
4
13%
3
10%
1
3%
31
Once in last 12 months 42
21%
66
33%
45
22%
46
23%
3
1%
202
2 to 4 times 6
5%
30
23%
19
14%
71
53%
7
5%
133
5 to 8 times 1
2%
5
9%
8
14%
40
69%
4
7%
58
More than 8 times 3
2%
7
5%
5
4%
68
52%
49
37%
132
Sex: Male 34
14%
52
22%
33
14%
96
40%
23
10%
238
Female 35
11%
59
19%
47
15%
129
42%
40
13%
310
Age: 24 or under 13
20%
10
15%
12
18%
22
34%
8
12%
65
25 to 34 18
14%
19
15%
18
14%
61
48%
12
9%
128
35 to 54 28
11%
57
22%
33
13%
107
42%
32
12%
257
55 to 64 8
11%
15
20%
12
16%
32
43%
7
9%
74
65 and over 3
10%
13
43%
4
13%
5
17%
5
17%
30
Living in Canada 23
5%
90
20%
70
15%
215
47%
61
13%
459
Living in USA 17
40%
12
28%
7
16%
6
14%
1
2%
43
Living elsewhere 31
60%
12
23%
2
4%
5
10%
2
4%
52

Question 5: How did you find out about the site of the museum from which you took this survey?

How did you find out about the site of the museum from which you took this survey?
Answers for:Link from (another) museumLink from VMCLink from another siteInternet search engineSomeone told meThrough the mediaOtherTotal
All respondents 129
23%
22
4%
50
9%
187
33%
47
8%
59
10%
71
13%
565
From museum site 120
24%
22
4%
44
9%
167
33%
37
7%
52
10%
66
13%
508
From VMC site 9
16%
0
0%
6
11%
20
35%
10
18%
7
12%
5
9%
57
English 102
27%
16
4%
34
9%
111
29%
35
9%
28
7%
51
14%
377
French 27
14%
6
3%
16
9%
76
40%
12
6%
31
16%
20
11%
188
Visit Web space of a Canadian museum: Never 2
6%
0
0%
4
13%
12
38%
5
16%
5
16%
4
13%
32
Once in last 12 months 43
21%
7
3%
24
12%
71
35%
15
7%
20
10%
23
11%
203
2 to 4 times 35
26%
4
3%
9
7%
50
38%
11
8%
14
11%
10
8%
133
5 to 8 times 12
20%
2
3%
3
5%
21
36%
5
8%
7
12%
9
15%
59
More than 8 times 36
27%
8
6%
9
7%
33
25%
11
8%
12
9%
23
17%
132
Physically visit museums: Never 9
13%
3
4%
13
18%
30
42%
4
6%
5
7%
7
10%
71
Less than once a year 21
18%
6
5%
6
5%
45
39%
10
9%
15
13%
12
10%
115
About once a year 19
23%
2
2%
12
15%
23
28%
7
9%
8
10%
10
12%
81
A few times a year 59
26%
9
4%
12
5%
72
32%
23
10%
26
11%
27
12%
228
Once a month or more 20
31%
2
3%
6
9%
17
27%
2
3%
5
8%
12
19%
64
Sex: Male 52
22%
10
4%
20
8%
81
34%
15
6%
33
14%
28
12%
239
Female 74
24%
11
4%
29
9%
99
32%
32
10%
26
8%
43
14%
314
Age: 24 or under 11
17%
2
3%
7
11%
24
36%
4
6%
6
9%
12
18%
66
25 to 34 31
24%
4
3%
9
7%
44
34%
13
10%
8
6%
19
15%
128
35 to 54 62
24%
10
4%
22
8%
94
36%
24
9%
28
11%
22
8%
262
55 to 64 18
25%
6
8%
8
11%
16
22%
3
4%
10
14%
12
16%
73
65 and over 5
17%
0
0%
3
10%
7
23%
3
10%
7
23%
5
17%
30
Living in Canada 109
23%
14
3%
38
8%
145
31%
41
9%
56
12%
61
13%
464
Living in USA 11
26%
4
10%
7
17%
14
33%
1
2%
0
0%
5
12%
42
Living elsewhere 7
13%
3
6%
4
8%
26
49%
5
9%
3
6%
5
9%
53

Question 6: In visiting this site today, were you: Planning a visit to a museum; Following-up on a recent visit to a museum; Neither?

In visiting this site today, were you: Planning a visit to a museum; Following-up on a recent visit to a museum; Neither?
Answers for:Planning a visitFollowing-upNeitherTotal
All respondents 210
38%
88
16%
262
47%
560
From museum site 200
40%
80
16%
224
44%
504
From VMC site 10
18%
8
14%
38
68%
56
English 129
34%
65
17%
180
48%
374
French 81
44%
23
12%
82
44%
186
Visit Web space of a Canadian museum: Never 8
25%
3
9%
21
66%
32
Once in last 12 months 81
40%
24
12%
96
48%
201
2 to 4 times 59
45%
27
20%
46
35%
132
5 to 8 times 17
29%
12
20%
30
51%
59
More than 8 times 42
32%
21
16%
67
52%
130
Physically visit museums: Never 24
33%
5
7%
43
60%
72
Less than once a year 38
34%
13
12%
61
54%
112
About once a year 32
40%
13
16%
35
44%
80
A few times a year 100
44%
41
18%
86
38%
227
Once a month or more 14
22%
14
22%
35
56%
63
Sex: Male 84
36%
46
19%
106
45%
236
Female 123
39%
38
12%
151
48%
312
Age: 24 or under 21
32%
8
12%
37
56%
66
25 to 34 47
37%
23
18%
58
45%
128
35 to 54 103
40%
38
15%
116
45%
257
55 to 64 25
34%
15
21%
33
45%
73
65 and over 11
37%
3
10%
16
53%
30
Living in Canada 179
39%
68
15%
211
46%
458
Living in USA 13
30%
11
26%
19
44%
43
Living elsewhere 16
30%
8
15%
29
55%
53

Question 7: Did you also visit the Web site before visiting the museum?

This question was only asked to those who answered to question 6 that they were following-up on a recent visit to a museum (88 respondents).

Did you also visit the Web site BEFORE visiting the museum?
Answers for:YesNoTotal
All respondents 49
58%
36
42%
85
From museum site 46
60%
31
40%
77
From VMC site 3
38%
5
63%
8
English 38
60%
25
40%
63
French 11
50%
11
50%
22
Sex: Male 20
44%
25
56%
45
Female 27
73%
10
27%
37

Question 8: What are you looking for on a museum's Web space?

What are you looking for on a museum's Web space?
Answers for:Profes-sional researchUniver-sity projectSchool projectGeneral infor-mationSpecial eventsInfo on collect-ionsLearning ressourcesInfo on facilitiesVirtual exhibi-tionsWeb-based activitiesForum with visitorsQuestions with staffe-boutique/shoppingDis-count offersOtherTotal
All respondents 136
24%
61
11%
59
10%
329
58%
316
56%
280
49%
85
15%
73
13%
204
36%
63
11%
26
5%
32
6%
76
13%
85
15%
91
16%
567
From museum site 121
24%
53
10%
51
10%
310
61%
299
59%
262
51%
77
15%
67
13%
171
34%
56
11%
24
5%
29
6%
70
14%
78
15%
81
16%
510
From VMC site 15
26%
8
14%
8
14%
19
33%
17
30%
18
32%
8
14%
6
11%
33
58%
7
12%
2
4%
3
5%
6
11%
7
12%
10
18%
57
English 88
23%
39
10%
37
10%
218
58%
209
55%
188
50%
59
16%
50
13%
137
36%
44
12%
21
6%
26
7%
58
15%
55
15%
70
19%
378
French 48
25%
22
12%
22
12%
111
59%
107
57%
92
49%
26
14%
23
12%
67
35%
19
10%
5
3%
6
3%
18
10%
30
16%
21
11%
189
Visit Web space of a Canadian museum: Never 7
22%
5
16%
3
9%
3
9%
5
16%
7
22%
2
6%
2
6%
19
59%
4
13%
0
0%
0
0%
1
3%
3
9%
5
16%
32
Once in last 12 months 40
20%
15
7%
19
9%
97
48%
88
43%
77
38%
23
11%
22
11%
54
26%
15
7%
6
3%
13
6%
21
10%
19
9%
40
20%
204
2 to 4 times 16
12%
7
5%
14
11%
92
69%
87
65%
68
51%
16
12%
17
13%
50
38%
14
11%
6
5%
4
3%
14
11%
26
20%
17
13%
133
5 to 8 times 14
24%
6
10%
3
5%
36
61%
37
63%
38
64%
6
10%
8
14%
23
39%
8
14%
4
7%
3
5%
10
17%
10
17%
11
19%
59
More than 8 times 58
44%
28
21%
20
15%
98
74%
97
73%
88
67%
38
29%
24
18%
55
42%
22
17%
10
8%
12
9%
29
22%
27
20%
18
14%
132
Physically visit museums: Never 20
28%
7
10%
9
13%
22
31%
19
26%
20
28%
7
10%
7
10%
26
36%
8
11%
5
7%
8
11%
5
7%
6
8%
13
18%
72
Less than once a year 16
14%
10
9%
13
11%
61
53%
45
39%
47
41%
14
12%
15
13%
36
31%
17
15%
3
3%
3
3%
15
13%
13
11%
19
17%
115
About once a year 14
17%
8
10%
7
9%
42
52%
45
56%
36
44%
14
17%
8
10%
28
35%
6
7%
5
6%
5
6%
9
11%
10
12%
13
16%
81
A few times a year 57
25%
23
10%
22
10%
158
69%
161
71%
134
59%
35
15%
31
14%
83
36%
22
10%
7
3%
10
4%
33
14%
44
19%
37
16%
228
Once a month or more 29
45%
13
20%
8
13%
44
69%
44
69%
40
63%
15
23%
12
19%
29
45%
10
16%
5
8%
6
9%
13
20%
12
19%
9
14%
64
Sex: Male 52
22%
19
8%
16
7%
127
53%
123
51%
120
50%
23
10%
31
13%
97
40%
22
9%
8
3%
15
6%
32
13%
22
9%
39
16%
241
Female 81
26%
42
13%
42
13%
195
62%
187
60%
155
49%
60
19%
39
12%
101
32%
39
12%
18
6%
17
5%
41
13%
62
20%
50
16%
314
Age: 24 or under 17
26%
19
29%
13
20%
37
56%
36
55%
30
45%
12
18%
11
17%
19
29%
10
15%
6
9%
4
6%
8
12%
16
24%
10
15%
66
25 to 34 37
29%
21
16%
17
13%
80
63%
81
63%
61
48%
29
23%
23
18%
41
32%
16
13%
4
3%
6
5%
20
16%
22
17%
17
13%
128
35 to 54 62
24%
15
6%
26
10%
158
60%
145
55%
127
48%
38
14%
28
11%
96
37%
30
11%
10
4%
17
6%
32
12%
37
14%
42
16%
263
55 to 64 18
24%
6
8%
2
3%
32
43%
39
53%
43
58%
5
7%
7
9%
36
49%
6
8%
6
8%
5
7%
10
14%
7
9%
15
20%
74
65 and over 2
7%
0
0%
1
3%
17
57%
12
40%
17
57%
0
0%
3
10%
11
37%
1
3%
0
0%
0
0%
4
13%
2
7%
6
20%
30
Living in Canada 108
23%
50
11%
49
11%
291
63%
289
62%
243
52%
71
15%
64
14%
165
36%
55
12%
21
5%
26
6%
68
15%
77
17%
71
15%
464
Living in USA 9
21%
1
2%
2
5%
22
51%
15
35%
18
42%
4
9%
2
5%
16
37%
0
0%
2
5%
0
0%
3
7%
3
7%
11
26%
43
Living elsewhere 18
33%
9
17%
7
13%
11
20%
9
17%
16
30%
8
15%
6
11%
21
39%
8
15%
3
6%
6
11%
3
6%
4
7%
8
15%
54

Question 9: What kind of information on the collections do you expect to find on a museum's Web space?

What kind of information on the collections do you expect to find on a museum's Web space?
Answers from:Description of objectsGeneral informationImages from collectionsOtherTotal
All respondents 328
58%
439
77%
394
69%
59
10%
567
From museum site 296
58%
401
79%
354
69%
51
10%
510
From VMC site 32
56%
38
67%
40
70%
8
14%
57
English 215
57%
296
78%
273
72%
46
12%
378
French 113
60%
143
76%
121
64%
13
7%
189
Visit Web space of a Canadian museum: Never 13
41%
19
59%
19
59%
3
9%
32
Once in last 12 months 92
45%
150
74%
107
52%
15
7%
204
2 to 4 times 80
60%
111
83%
102
77%
12
9%
133
5 to 8 times 32
54%
46
78%
48
81%
9
15%
59
More than 8 times 108
82%
109
83%
114
86%
20
15%
132
Physically visit museums: Never 26
36%
49
68%
30
42%
8
11%
72
Less than once a year 62
54%
89
77%
75
65%
6
5%
115
About once a year 40
49%
62
77%
51
63%
9
11%
81
A few times a year 146
64%
186
82%
179
79%
25
11%
228
Once a month or more 50
78%
51
80%
55
86%
10
16%
64
Sex: Male 140
58%
179
74%
169
70%
21
9%
241
Female 182
58%
249
79%
217
69%
38
12%
314
Age: 24 or under 31
47%
46
70%
38
58%
7
11%
66
25 to 34 66
52%
106
83%
84
66%
16
13%
128
35 to 54 156
59%
206
78%
194
74%
23
9%
263
55 to 64 55
74%
55
74%
57
77%
9
12%
74
65 and over 18
60%
20
67%
20
67%
4
13%
30
Living in Canada 282
61%
372
80%
338
73%
51
11%
464
Living in USA 22
51%
33
77%
25
58%
3
7%
43
Living elsewhere 21
39%
28
52%
30
56%
5
9%
54

Question 10: What do you think are the three main goals of a museum's Web space? Put a "1" in the box beside the item you think is the most important, a "2" beside the second most important and a "3" beside the third most important.

This table gives the percentage of respondents that placed each item as being one of the three main goals.

What do you think are the three main goals of a museum's Web space?
Answers for:Promotion / marketingSupport research missionSupport educational missionInformation on hours, events, etc.Increase access to informationEnhance understanding of collections
All respondents 32% 22% 36% 58% 57% 46%
From museum site 32% 22% 35% 60% 57% 46%
From VMC site 35% 19% 46% 40% 54% 47%
English 40% 19% 31% 61% 59% 44%
French 16% 29% 46% 51% 52% 49%
Visit Web space of a Canadian museum: Never 28% 16% 38% 28% 56% 50%
Once in last 12 months 29% 20% 31% 45% 48% 44%
2 to 4 times 40% 18% 35% 74% 64% 45%
5 to 8 times 36% 22% 36% 66% 59% 46%
More than 8 times 29% 30% 42% 67% 66% 52%
Physically visit museums: Never 32% 19% 31% 42% 46% 39%
Less than once a year 29% 24% 38% 46% 46% 42%
About once a year 31% 28% 37% 60% 58% 53%
A few times a year 36% 20% 36% 66% 64% 46%
Once a month or more 27% 23% 36% 66% 64% 58%
Sex: Male 31% 23% 32% 51% 61% 48%
Female 34% 21% 39% 63% 55% 45%
Age: 24 or under 33% 30% 24% 45% 44% 47%
25 to 34 34% 26% 41% 61% 54% 41%
35 to 54 29% 18% 37% 62% 59% 48%
55 to 64 35% 24% 28% 53% 68% 51%
65 and over 43% 23% 47% 47% 60% 40%
Living in Canada 32% 23% 37% 61% 58% 48%
Living in USA 35% 16% 30% 56% 58% 37%
Living elsewhere 31% 24% 31% 31% 46% 41%

Questions 11 and 12: Age and sex of respondent

Age and sex of respondent
AgeMaleFemaleNot specifiedTotal
14 or under 5
42%
0
0%
7
58%
12
15 to 24 35
65%
1
2%
18
33%
54
25 to 34 79
62%
4
3%
45
35%
128
35 to 54 151
57%
3
1%
109
41%
263
55 to 64 33
45%
0
0%
41
55%
74
65 and over 10
33%
0
0%
20
67%
30
Not specified 1
17%
4
67%
1
17%
6
Total 241
43%
314
55%
12
2%
567

Question 13: Where do you currently live?

Where do you currently live?
Currently living in:Number of respondentsPercentage
Canada 464 82%
USA 43 8%
Mexico / Central America / South America 8 1%
Europe 32 6%
Africa 7 1%
Asia 4 1%
Oceania 3 1%
Not specified 6 1%

Contact information for this web page

This resource was published by the Canadian Heritage Information Network (CHIN). For comments or questions regarding this content, please contact CHIN directly. To find other online resources for museum professionals, visit the CHIN homepage or the Museology and conservation topic page on Canada.ca.

Report a problem or mistake on this page
Please select all that apply:

Thank you for your help!

You will not receive a reply. For enquiries, contact us.

Date modified: