Appendix C: Survey Questionnaires

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Survey of Visitors to Museums

Confidential when completed

Français au verso

Introduction

Hello, my name is ________. You have been selected to participate in a survey that will help build a better understanding of why people visit museums' Web spaces and how those visits are linked to visits to the museum's physical space. This survey is conducted by the Canadian Heritage Information Network (CHIN) in collaboration with various museums. Although this survey is voluntary, your participation is important. Your answers will be kept strictly confidential.

I need to talk to the person in your group who is aged 15 or over and did the most in planning this museum visit.

Note to the interviewer: if the person who did the most in planning the visit didn't hear the introduction, please repeat.

For office use only

Museum number:

Questionnaire number:

Date (MM-DD):

Time:

Final Status (check one after interview)

  1. Completed
  2. Refusal
  3. Same group as previous respondent
  4. No one 15+ in the group
  5. Other Specify: ______________________

Section A - Planning of this visit

  1. Do you use the Internet, either from at home, work, school or any other location?
    1. Yes
    2. No Go to question number 10.
  2. Did you use the Internet in preparing your visit to this museum?
    1. Yes
    2. No Go to question number 7.
  3. What are the Web sites on which you looked for information about this museum?
    Interviewer: Only read items in bold. Mark all that apply.
    1. The Virtual Museum of Canada
    2. The Web site of this museum
    3. Tourism, Chamber of Commerce or municipal sites
    4. Don't know / Don't remember
    5. Other Web sites
      Please specify: _______________________
  4. What were you looking for?
    Interviewer: Mark all that apply.
    1. General information about the museum (directions, opening hours, admission fees, etc.)
    2. Schedule of special events (exhibitions, lectures, films)
    3. Collections information
    4. Images of objects in the collections
    5. Learning resources (school programs)
    6. Virtual exhibitions
    7. Web-based activities (entertainment, fun and games, contests, etc.)
    8. e-boutique / online shopping
    9. Discount offers
    10. Other
      Please specify: _______________________
  5. Which statement best describes your situation?
    Interviewer: Read both options. Mark only one.
    1. I found information on the museum over the Internet and that made me want to visit it. Go to question number 8.
    2. I wanted to visit the museum so I went looking for information over the Internet.
  6. Did the information you found on the Internet increase, decrease or have no impact on your level of interest for visiting the museum?
    In all cases, go to question number 8.
    1. Increased
    2. Decreased
    3. Had no impact
  7. What is the main reason you didn't use the Internet in preparing your visit to this museum?
    Interviewer: Mark only one.
    1. Didn't plan the visit
    2. Did not have access to the Internet when doing the planning
    3. Know the museum very well
    4. Had all the desired information from brochures, newspapers, etc.
    5. Didn't know where to look
    6. Too complicated or time-consuming
    7. Other
      Please specify: _______________________

Section B - Follow up to this visit

  1. Do you plan to visit the museum's Web space in the coming days?
    1. Yes
    2. No Go to question number 10.
  2. What will you be looking for?
    Interviewer: Mark all that apply.
    1. Schedule of special events (exhibitions, lectures, films)
    2. More information on the collections
    3. Images of objects in the collections
    4. Learning resources (school programs)
    5. Information about the museum's facilities (rooms for booking, etc.)
    6. Virtual exhibitions
    7. Web-based activities (entertainment, fun and games, contests, etc.)
    8. Discussion forum with other visitors
    9. Online question sessions with museum staff
    10. e-boutique / online shopping
    11. Other
      Please specify: _______________________

Section C – Background Information

  1. How often do you visit this museum?
    1. First visit
    2. Less than once a year
    3. About once a year
    4. More than once a year
  2. How often do you visit museums in general?
    1. Less than once a year
    2. About once a year
    3. A few times a year
    4. Once a month or more
  3. Are you:
    1. Male?
    2. Female?
  4. What is your age group?
    1. 15-24
    2. 25-34
    3. 35-54
    4. 55-64
    5. 65 and over
  5. Do you currently live in Canada?
    1. Yes
    2. No
  6. Including yourself, how many persons are there in your group or family visiting the museum with you today?
  7. How many of those are aged 15 or over, again including yourself?

Thank you for taking the time to answer our questions.

Do you have any additional comments?

Survey of Visitors to Museums' Web Space

Introduction:

Thank you for taking the time to answer our questions. This survey will build a better understanding of why people visit a museum's Web space and how that visit may relate to an actual visit to the museum's physical space. This study, to be conducted in-house and online, is in collaboration with various museums and the Department of Canadian Heritage.

Although this survey is voluntary, your participation is important if the survey results are to be accurate. Your answers will be kept strictly confidential.

Important note: This survey will be posted on the Virtual Museum of Canada and the website of various other museums from July 16 to September 24. If you already answered the survey, we would like to thank you for your participation. You should only answer once, as the questions remain the same throughout the period.

  1. In the past twelve months, how often did you visit the Virtual Museum of Canada?
    • Never
    • Once
    • 2 to 4 times
    • 5 to 8 times
    • More than 8 times
  2. In the past twelve months, how often did you visit the Web space of a Canadian museum?
    • First visit
    • 2 to 4 times
    • 5 to 8 times
    • More than 8 times
  3. In the past twelve months, how often did you visit the Web space of a museum from another country?
    • Never
    • Once
    • 2 to 4 times
    • 5 to 8 times
    • More than 8 times
  4. How often do you physically visit Canadian museums?
    • Never
    • Less than once a year
    • About once a year
    • A few times a year
    • Once a month or more
  5. How did you find out about the site of the museum from which you took this survey?
    (Select only one)
    • Link from another museum's Web space
    • Link from the Virtual Museum of Canada Web site
    • Link from another site
      Please specify which site: _______________________
    • Internet search engine
    • Someone told me about the site
    • I learned about it through the media (newspaper, magazine, television, etc.)
    • Other
      Please specify: _______________________
  6. In visiting this site today, were you: (select only one)
    • Planning a visit to a museum Go to question 8
    • Following-up on a recent visit to a museum Continue with question 7
    • Neither Go to question 8
  7. Did you also visit the Web site before visiting the museum?
    • Yes
    • No
  8. What are you looking for on a museum's Web space? (mark all that apply)
    • Information for professional research
    • Information for a college/university project or course
    • Information for any other type of school project
    • General information about the museum (directions, opening hours, admission fees, etc.)
    • Schedule of special events (exhibitions, lectures, films)
    • Information on the collections (specific object or objects)
    • Learning resources (for school programs)
    • Information on the museum's facilities (rooms for booking, etc.)
    • Virtual exhibitions
    • Web-based activities (entertainment, fun and games, contests, etc.)
    • Discussion forum with other visitors
    • Online question sessions with museum staff
    • e-boutique / online shopping
    • Discount offers
    • Other
      Please specify: _______________________
  9. What kind of information on the collections do you expect to find on a museum's Web space? (mark all that apply)
    • General information
    • Description of objects in the collections
    • Images of/from the collections
    • Other
      Please specify: _______________________
  10. What do you think are the three main goals of a museum's Web space? Put a "1" in the box beside the item you think is the most important, a "2" beside the second most important and a "3" beside the third most important.
    • Promotion/marketing
    • Provide support for the museum's research mission
    • Provide support for the museum's educational mission
    • Provide information about the museum's hours, events, services and facilities
    • Increase access to the museum's information and related resources
    • Provide information that enhances your understanding or experience of the collections beyond what is found in the physical museum
  11. Are you:
    • Male?
    • Female?
  12. What is your age group?
    • 14 or under
    • 15-24
    • 25-34
    • 35-54
    • 55-64
    • 65 and over
  13. Where do you currently live?
    • Canada
    • USA
    • Mexico/Central America/South America
    • Europe
    • Africa
    • Asia
    • Oceania

Thank you for taking the time to answer our questions.

Note that for respondents taking the survey from the VMC site, the questionnaire was slightly different:

  • Question 1: the option "Never" was not offered;
  • Question 2: the first option was "Never" and "First visit" was replaced by "Once";
  • Question 5: It read "How did you find out about the Web site of the Virtual Museum of Canada?". Also, "Link from another museum's Web space" was changed to "Link from a museum Web space" and the option "Link from the VMC Web site" was not offered.

Contact information for this web page

This resource was published by the Canadian Heritage Information Network (CHIN). For comments or questions regarding this content, please contact CHIN directly. To find other online resources for museum professionals, visit the CHIN homepage or the Museology and conservation topic page on Canada.ca.

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