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Canadian museums have a growing presence on the internet. Although most museums feel the internet is a valuable tool to reach potential and actual visitors, not much is known in terms of what people are looking for from a museum's web space. Footnote 1 To attempt to answer part of this question, the Canadian Heritage Information Network (CHIN) decided to undertake an evaluation in 2004 of people's use of and expectations of museums' web spaces. This study was done in collaboration with various museums across Canada.
To make that possible, CHIN launched two surveys simultaneously: the Survey of Visitors to Museums, and the Survey of Visitors to Museums' Web Space. CHIN mandated Statistics Canada's Statistical Consultation Group to provide professional support throughout the development, implementation and analysis of the two surveys.
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