September 9, 2014 – Charlottetown, Prince Edward Island – Industry Canada
Federal, provincial and territorial ministers responsible for tourism met this week to discuss the competitiveness of the tourism sector in Canada and other topics related to the industry.
This meeting of the Canadian Council of Tourism Ministers was co-chaired by the Honourable Maxime Bernier, Minister of State (Small Business and Tourism) (Agriculture), and the Honourable Robert Henderson, Prince Edward Island Minister of Tourism and Culture.
The ministers were given a presentation by the Tourism Industry Association of Canada on the importance of the American market for our country. The exchanges that followed the presentation helped to foster collaboration among the various levels of government to encourage U.S. travellers to come to Canada.
In addition, the ministers heard from the Aboriginal Tourism Marketing Circle, a national association dedicated to promoting Aboriginal tourism, on preliminary results of the National Aboriginal Tourism Research Project on this expanding segment of the market and unveiled a brand new national Aboriginal Tourism Web Portal.
The ministers also discussed the importance of advancing a strong and competitive air sector that meets the travel needs of Canadian and international travellers, for Canada's economic prosperity.
The ministers reiterated their commitment to growing the tourism sector because of its importance to the Canadian economy.
The meeting of the Canadian Council of Tourism Ministers is to be followed by the first ever joint meeting with ministers responsible for culture and heritage, co-chaired by the Honourable Shelly Glover, Minister of Canadian Heritage and Official Languages, and Minister Henderson from Prince Edward Island. The joint tourism, culture and heritage meeting will give ministers a unique opportunity to discuss making Canada's 150th anniversary celebrations a success.
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Laurence Gagnon d'Entremont
Office of the Minister of State (Small Business and Tourism) (Agriculture)
Senior Communications Officer
Prince Edward Island Department of Tourism and Culture