CCO Learning Days 2022: Agenda ǀ March 21-25

CCO Learning Days '22 - March 21-25

Agenda ǀ March 21-25

The Communications Community Office (CCO) Learning Days will take place virtually this year from March 21 to 25.

Everyone can attend via webcast and are encouraged to register now for free. You will receive save the date schedulers for the full week, feel free to attend as many sessions as you wish.

The times listed below are in Eastern Standard Time (EST).

Monday, March 21, 2022 – The communications context

10:30 to 10:45 am
Your MCs

  • Stephanie Lim, Communications Manager, Stakeholder Relations, Public Affairs and Stakeholder Relations Branch, Employment and Social Development Canada
  • Molly Rock, Communications Advisor, Communications and Public Affairs Branch, Health Canada

Opening blessing

  • Grandmother Irene Compton, co-founder of the Minwaashin Lodge, Indigenous Women’s Support Centre

10:45 to 11:00 am
Welcome and Opening Remarks

  • Melanie Sullivan, Executive Director, Communications Community Office, Privy Council Office

11:00 to 12:00 pm
Government of Canada Communications: The Way Forward

Panel discussion with leaders from Government of Canada communications about their career paths, trends and the future of government communications.

  • Jimena Guild, Manager, PM Social Media and Visual Comms, Privy Council Office
  • Murray Jones, Director General, Communications, Immigration, Refugees and Citizenship Canada
  • Sarah Ngo, A/Director of Communications, Strategic Services Branch, Service Canada (Western Region)
  • Paige Sawyer, Senior Communications Advisor, Canadian Heritage
  • Manmeet Singh, Director, Partner Services and Strategy Division, Digital Design and Production Directorate, Public Affairs Branch, Canada Revenue Agency
  • Tracy Kenney, Acting Director, Communities & Inclusive Growth, Atlantic Canada Opportunities Agency

12:00 to 1:00 pm
Lunch and health break

1:00 to 2:15 pm
Future of Communications - The Leaders’ Report: What government communicators can learn from the Covid-19 pandemic

The Covid-19 pandemic showed that good government communication – when based on scientific evidence, backed by audience understanding, developed through behavioural insights, and delivered by an appropriate messenger – can save lives. But there is much more that governments need to learn about the changes forced by the pandemic in order to support their citizens through recovery and beyond.

  • Sean Larkins, Global Director of Capability WPP Government & Public Sector Practice
  • Mark Pender, Executive Director, Canada, WPP Government & Public Sector Practice

2:15 to 2:30 pm
Health break

2:30 to 3:00 pm
AMA/Networking lounge with communications communities of practice (CoP) on Wonder.me

  • Communications Community Office
  • Digital Analytics CoP
  • Plain Language CoP
  • Communications Evaluation CoP
  • Advertising Services Directorate
Tuesday, March 22, 2022 – Inclusive communications

10:30 to 10:45 am
Your MCs

  • Emma Beaubien, Communications Officer, Administrative Tribunals Support Service of Canada
  • Jacob Slater, Communications Officer, Media Relations Team, Canadian Food Inspection Agency
  • Henry Schut, A/Communications Advisor, Office for Equity, Diversity and Inclusion, Natural Resources Canada

Welcome and Opening Remarks

  • Valerie Gideon, Associate Deputy Minister of Indigenous Services, Deputy Minister Champion of the Communications Community

10:45 to 12:00 pm
Connecting with Canadians: Outreach and Engagement with Indigenous and Racialized Communities (panel discussion)

Moderator

  • Shasta Chartrand, A/Regional Director, Communications, Manitoba Region, Indigenous Services Canada

Panelists

  • Louisa Taylor, Director, Refugee 613
  • Shani Gwin, Founder and managing partner of pipikwan pêhtâkwan, formerly Gwin Communications
  • Paul Bailey, Executive Director, Federation of Black Canadians

12:00 to 12:30 pm
Lunch and health break

12:30 to 1:20 pm
Writing with empathy, integrity and authenticity (workshop and panel discussion)

Best practices for writing speeches, speaking points, video scripts, and communications products that make an impact for an internal audience. Panel discussion will share tips on how to engage employees at all-staff events.

  • Heidi Robertson, Senior Speechwriter, National Defence
  • Shelley Rolland-Poruks, Manager, Corporate and Digital Communications, Impact Assessment Agency of Canada
  • Janet Hetherington, Senior Communications Advisor, Corporate and Internal Communications, Canadian Food Inspection Agency
  • Marie-Andrée Courchesne, Senior Ministerial Speechwriter, Public Affairs, Canada Revenue Agency
  • Reita Sutherland, Senior Advisor, Ministerial Relations (Speechwriting), Public Affairs, Canada Revenue Agency
  • Emma Osgoode – A/Communications and Media Services Manager, Financial Consumer Agency of Canada

1:20 to 1:30 pm
Health break

1:30 to 3:00 pm
Lived experiences, tips and best practices for accessible communications

Join the open-house of the Accessible Communications Community of Practice to learn, share, and be inspired!

  • Martine Bareil, Acting Manager, Communications, Accessibility Standards Canada
  • Christina Richard, Acting Director, Accessibility Office, Canadian Heritage
  • Bill Adair, Executive Director, Spinal Cord Injury Canada / Board Member and Chair of the External Affairs Committee, Accessibility Standards Canada / Member of Minister Qualtrough’s Disability Advisory Group
  • Mathieu Gorley, Communications Advisor, Accessibility Standards Canada

3:00 to 3:30 pm
AMA/Networking lounge with communications communities of practice (CoP) on Wonder.me

  • Equity, Diversity and Inclusion Communications Network
  • Storytelling CoP
  • Internal Communications CoP (InterComm)
  • Speechwriting CoP
  • Advertising Services Directorate
Wednesday, March 23, 2022 – Communications, transparency and trust

10:30 to 10:45 am
Your MCs

  • Hélène Tremblay, Team Leader, Internal Communications, Communications & External Relations, Canadian Radio-television and Telecommunications Commission
  • Jacob Slater, Communications Officer, Media Relations Team, Canadian Food Inspection Agency
  • Emma Beaubien, Communications Officer, Administrative Tribunals Support Service of Canada

Welcome and Opening Remarks

  • Ken MacKillop, Assistant Secretary to the Cabinet, Communications and Consultations, Privy Council Office

10:45 to 12:00 pm
Social media: Navigating today’s digital landscape (panel discussion)

Experts who manage federal government social media accounts share their experiences and best practices for creating trust, confidence and improving reach and engagement across platforms.

  • Brenna Maher, Director, Digital Communications Coordination Unit, Privy Council Office
  • Caroline Perron, Senior Communications Analyst, Digital Communications Coordination Unit, Privy Council Office
  • Justin Mathews, Senior Communications Analyst, Digital Communications Coordination Unit, Privy Council Office
  • Julie Boileau, Communications, Social Media and Social Care, Immigration, Refugees and Citizenship Canada
  • Mathieu-Gilles Lanciault, Senior communications advisor, Digital Strategy Team, Indigenous Services Canada

12:00 to 1:00 pm
Lunch and health break

1:00 to 2:15 pm
Keynote: Communications, trust and transparency in Canada

  • Sarain Fox - Canadian Anishinaabe activist, broadcaster and filmmaker

2:15 to 2:30 pm
Health break

2:30 to 3:30 pm
AMA - How to run social media without it ruining your life

5 tips to address mental health, resilience and avoid burnout points with social media pros followed by an “ask me anything” session.

  • Nelly Leonidis Director, Digital Communications, National Communication Services, Royal Canadian Mounted Police
  • Annie A.-Bélanger, Team Lead, Social Media, Canadian Space Agency
Thursday, March 24, 2022 – All about media

10:30 to 10:45 am
Your MCs

  • Andres Carrozza, Junior Communications Officer, Corporate Communications, Public Service Commission
  • Sabrina Nash, Manager, Social Media, Public Affairs, Royal Canadian Navy

Welcome and Opening Remarks

  • Gilbert Le Gras, Senior Analyst, Privy Council Office

10:45 to 12:00 pm
Media trends in Canada

Where Canadians are getting their information and how you can use these insights to increase your communications outcomes and objectives.

  • Kevin Johnson, CEO GroupM Canada
  • Monique Brosseau, President, GroupM Québec

12:00 to 1:00 pm
Lunch and health break

1:00 to 2:15 pm
Innovative in-house podcast production

Learn how the Saskatchewan RCMP portrayed the human side of a 15-year-old homicide investigation, reaching new audiences by generating over 13,000 listens in the first month through an organic strategy with zero paid promotion.

  • Natalie Gray, Director, F Division RCMP Strategic Communications
  • Mandy Maier, Strategist, F Division RCMP Strategic Communications
  • Kelly Michaud, Strategist, F Division RCMP Strategic Communications
  • Caroline Nadeau, Strategist, F Division RCMP Strategic Communications

2:15 to 2:30 pm
Health break

2:30 to 3:00 pm
AMA/Networking lounge with communications communities of practice

  • Government Emergency Communicators’ Network
  • Public Engagement CoP
  • Principal Publisher - Digital Tools CoP
  • Public Opinion Research CoP
Friday, March 25, 2022 – Communications and innovation

10:30 to 10:35 am
Your MCs

  • Stephanie Lim, Communications Manager, Stakeholder Relations, Public Affairs and Stakeholder Relations Branch, Employment and Social Development Canada
  • Molly Rock, Communications Advisor, Communications and Public Affairs Branch, Health Canada

Welcome and Opening Remarks

  • Melanie Sullivan, Executive Director, Communications Community Office, Privy Council Office

10:35 to 11:30
Using innovation to solve problems and meet your communications objectives

  • Terry O'Reilly, host of the award-winning radio show, Under The Influence

11:30 to 11:45 am
Health break

11:45 to 12:45 pm
COVID-19 Public Education Campaign: Building trust through transparency and evidence-based communications

Hear how the COVID-19 Public Education Campaign connected with Canadians by following the data, addressing misinformation, pivoting quickly and being innovative. Lessons learned and practical advice will be shared.

  • Sara Regnier-McKellar, Manager, COVID-19 Vaccine Communications, Health Canada
  • Megan Beahen, Manager, COVID-19 Vaccine Communications, Health Canada
  • Mary Lyn Mulvihill, Manager, COVID-19 Vaccination Advertising, Health Canada
  • Natalie Rieger, Manager, Public Health Measures Advertising, Health Canada

12:45 to 1:30 pm
Health break

1:30 to 2:15 pm
Creative marketing and comprehensive public opinion research shines a light on a dark issue

Public Safety Canada’s award-winning public awareness campaign to combat human trafficking features an eye-opening video and music donated by an international pop music superstar, youth and parent-targeted digital advertising, experiential marketing (XM) and proactive public relations.

  • Erin Rogers, Marketing Manager, Public Safety Canada
  • Shawn Takacs, Marketing Advisor, Public Safety Canada

2:15 to 2:30 pm
Health break

2:30 to 3:20 pm
Influencers, new media, and digital content

Learn how the #2021Census campaign leveraged out-of-the-box thinking including Spotify-based music playlists and influencer and community supporter toolkits to break online response rate records.

  • Albert Novikov, MBA, MPA, Chief, Census Communications, Statistics Canada
  • Vanessa Smith, Census Advertising Manager, Statistics Canada
  • Natasha Maheu, Chief, Social media, Statistics Canada

3:20 to 3:30 pm
Closing remarks

  • Melanie Sullivan, Executive Director, Communications Community Office, Privy Council Office
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