Learning opportunities for communicators: Learning events

Learning sessions and events

A great way to hone your skills as a communicator is by attending learning sessions and events, virtually or in person, with members of your community. Events provide an opportunity to learn about new and emerging trends in real time and in a variety of formats, and they give you the chance to expand your networks.

Advertising Process Training

May 18, 2022, from 10:30 a.m. to 11:30 a.m. (EDT)

The Advertising Services Directorate (ASD) is an interdepartmental group that helps develop the skills and knowledge of Government of Canada advertising practitioners. To attend the next session on Advertising Process Training, add your name to the linked Google sheet (available only on the Government of Canada network).  ASD will confirm registration by sending an Outlook calendar invitation with the meeting link.

AdMIS 3.0 – Close your Campaigns – Year-End Training

May 25, 2022, from 10:00 a.m. to 11:00 a.m. (EDT)

The Advertising Services Directorate (ASD) is an interdepartmental group that helps develop the skills and knowledge of Government of Canada advertising practitioners. To attend the next session on AdMIS 3.0 – Close your Campaigns – Year-End Training, add your name to the linked Google sheet (available only on the Government of Canada network).  ASD will confirm registration by sending an Outlook calendar invitation with the meeting link.

May Hootsuite Webinar 

May 26, 2022, from 1:00 p.m. to 2:00 p.m. (EDT)

Nowadays, social media is a terrific approach for reaching a local or global audience. It allows you to reach new audiences while still engaging with your current followers. But, where to begin? In this webinar, Hootsuite will show you how to take your social media posts to a 10. Register here before the event.

International Decade of Indigenous Languages: Gikinoo'amaadiwinan (Learning from Each Other)

May 27, 2022, from 1:30 pm to 3:00 pm (ET)

The United Nations International Decade of Indigenous Languages serves as an urgent call for the world to take action to preserve, maintain and revitalize Indigenous languages.

This event explores how Canada's public servants can support and promote Indigenous languages at work as an act of reconciliation. Learn from language bearers about how Indigenous languages contribute to cultural diversity, satisfy a fundamental human right, and act as pillars of cultural identity and well-being.

This event is presented in partnership with the Canadian Commission for the United Nations Educational, Scientific and Cultural Organization (CCUNESCO).

Register for the event.

AdMIS 3.0 Training

June 1, 2022, from 10:00 a.m. to 12:00 p.m. (EDT)

The Advertising Services Directorate (ASD) is an interdepartmental group that helps develop the skills and knowledge of Government of Canada advertising practitioners. To attend the next session on AdMIS 3.0 Training, add your name to the linked Google sheet (available only on the Government of Canada network). ASD will confirm registration by sending an Outlook calendar invitation with the meeting link.

June Hootsuite Webinar

June 23, 2022, from 1:00 p.m. to 2:00 p.m. (EDT)

There’s no better place to run a campaign than on social media. From Instagram and Facebook to YouTube and LinkedIn, there are many different platforms where you can get your message in front of your audience. But, with so many platforms available, it's more important than ever to understand how to collect useful data points for analysis. In this webinar, Hootsuite will go through best practices for tags and campaigns, as well as how to integrate them with analytics. Register here before the event.

Analytics training opportunities

Service Canada offers two courses focused on web analytics. The first is the half-day Introduction to Web Analytics course. This course is well suited for communicators and web content creators in the GC who have an interest in learning about web analytics. The second is a two-day Adobe Analytics User Training course. This course builds and develops a user’s knowledge and the skills required to use Adobe Analytics and obtain an account. Register for the next training session now! (accessible only on the Government of Canada network).

InterComm’s virtual Coffee and Conversation initiative – Winter/Spring 2022 edition

The InterComm Community of Practice will be hosting another round of their virtual Coffee and Conversation networking initiative, where you can be matched monthly with internal communications colleagues from other departments and agencies.

If you would like to learn more, send an email to Nadia Cadieux and Stephanie Zeppetelli.

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