COVID-19: Host an engagement session on vaccines and public health measures in your community

Help get the word out about the importance of getting vaccinated. Host a virtual engagement session on COVID-19 vaccines and public health measures for your community.

By leading this event, you’re helping to build vaccine confidence within your community. Share the facts to help people make an informed decision about COVID-19 vaccination and public health measures.

You can use this step-by-step guide to help you host a successful event.

Download all the products in the tool kit (PDF, 8.72 MB, 43 pages)

Step 1: Plan your event

The first step is to determine the kind of event you want to host:


To help you organize your event details, refer to our:


Think about your goals, networks and resources when planning your engagement session. You may want to explore the possibility of working with health experts, partners or groups.

Think about how you might use digital tools and technologies to extend the impact of your event.

Consider how you might make your event as inclusive and accessible as possible.

Date and time

Select a date and time that will work for you and your intended audience. Think about how much time you’ll need to prepare for and promote your event.


Choose a virtual event platform that you and your participants are most familiar with.


Begin to develop the agenda for your event.

To help you decide the format of your session consult our sample engagement session agenda.

Set up registration

You may want to ask people to register for your event ahead of time. This can be as simple as:

Step 2: Promote your event

Once you’ve decided on your planning details, you’re ready to spread the word, invite participants and promote it to your community.


Turnout at an event is often directly related to how people were invited.

To help you with your invitation, refer to our template and checklist for registration and invitation emails.


You may want to promote your event to a small group of people or widely. Consider one or more of the following options:

Step 3: Develop a discussion plan for your event

In advance of your engagement session, plan and review your presentation and discussion points on COVID-19 vaccines and public health measures. In developing your discussion plan, consider the following.

Step 4: Set up your event

Allow yourself time to prepare in advance. Consider:

Step 5: Host your event

Ensure your attendees have a meaningful experience that gives everyone the opportunity to participate.

During the engagement session, encourage participants to ask questions and give feedback.

Step 6: After your event

After the event, it’s important to provide participants with opportunities to continue the discussion by:

If you choose, you can send the Public Health Agency of Canada the questions that were asked during the session, including those unanswered. This will help inform Government of Canada communications and online content.

To assist you in wrapping up your engagement session, follow our thank you email checklist with template and survey link.

Step 7: Spread the word

Promote your engagement session after it’s been held to highlight the work you’re doing in your community.

Use your social media channels to encourage community members to get informed about the COVID-19 vaccines. Remember to share images and information on COVID-19 vaccines and public health measures.

For more information

If you can’t find what you need for your event in the resources provided, contact us at:

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