Vaccine Community Innovation Challenge: Glossary

Behavioural insights: This approach uses evidence of the conscious and nonconscious drivers of human behavior when addressing practical issues.

Campaign: A communications campaign is a strategy to inform and influence knowledge, attitudes and behavior in a specific audience through organized communications activities.

Community-based: An approach where communities play an active role in identifying and addressing the issues that matter to them. It means being in the community that you serve, both geographically and philosophically. It invites communities to actively design, develop, and deliver their own prevention and intervention strategies.

Health equity: Health equity is the absence of unfair, unjust, systematic, and avoidable differences in health status or social determinants of health. A health equity approach tries to reduce inequities and increase access to opportunities and conditions that will benefit health for all.

Vaccine confidence: Trust that a vaccine is safe and effective, and that the systems delivering it can be trusted. It also includes trust in the reliability and competence of health services and professionals, and the motivations of policymakers who decide which vaccines are needed and when they are needed.

Vaccine hesitancy: Reluctance to receive recommended vaccination because of concerns and doubts about vaccines that may or may not lead to delayed vaccination or refusal of one, many or all vaccines.

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