Vaccine Community Innovation Challenge: Vaccine hesitancy

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Public health measures

Until a large number of people across Canada are vaccinated, the use of personal preventative practices are still needed to reduce the spread of COVID-19. With the increased circulation of some variants of concern that can spread more easily, it is even more important that people in Canada use multiple personal preventive practices at once to protect themselves and others from COVID-19. These include:

Vaccine intentions

Some people are hesitant about the COVID-19 vaccines. Research shows that Canadians who may be hesitant about being vaccinated tend to get supporting information from social sources. Social media, friends and family, and community members, such as health care professionals, can influence their feelings about vaccines.

Different experiences

The pandemic has not affected everyone equally. Many people have lost their jobs, or are unable to work from home. Some communities have had more cases of COVID-19 than others. Some people have found it harder to follow public health measures because of who they live with, where they live and work, or how they get around. People from historically underserved communities have been impacted more, and are more unsure about vaccines. Sometimes this is because they, or members of their community, have faced injustice in health care systems, governments and other institutions.

Misinformation and disinformation

The pandemic has led many people to move their interactions with friends, family and colleagues online. Misinformation and disinformation about COVID-19 and COVID-19 vaccines has been spreading online, which may make it harder for everyone to work together to prevent the spread of the virus. Public health depends on Canadians receiving clear and credible information.

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