What is intellectual property (IP)?

Learn the basics of intellectual property and find out how you can protect your brand, innovation or creation.


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Understand the basics

First things first: get a quick handle on the basics of intellectual property before going forward.

Protect your brand

Your business, products and services have a brand image that is recognizable to customers. Learn how to protect your marketing investment.

Protect your innovation

You or your business may have come up with a valuable innovation. An invention is usually protected by a patent. You may also protect a particular visual feature as an industrial design. Learn how to identify the type of IP you have and how to protect it.

Protect your creation

You've created an original work. It could be a song, a book, a painting, a map, a play, a video or any other dramatic, musical, artistic or literary work (including computer programs). Learn how to protect your creation.

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