Pinterest Protocol

Health Canada uses Pinterest, a free content sharing service offered by an American company, as one tool in its efforts to communicate clearly, quickly and in an engaging manner with Canadians.

The Department currently holds one Pinterest account:

Healthy Canadians (English) / Canadiens en santé (French)

Feedback and interaction is highly encouraged. All comments will be read and any emerging themes or helpful suggestions will be referred to the appropriate Government of Canada staff. Although we are not able to reply individually to all messages, they will be handled on a case-by-case basis and responded to when deemed appropriate.

If we feel a comment or a question posed to the Government of Canada requires a response and/or a greater level of detail that is relevant to Canadians in general, we may develop a formal response and distribute the information through other channels such as our Web site or other social media channels. We will pay attention to emerging themes and helpful suggestions and look forward to this potential interaction.

Table of Contents

Content of Boards and Posts

If you follow us, you can expect regular posts covering some or all of the following:

  • Issues related to the health and safety of Canadian families, such as healthy eating, physical activity, product safety, environmental health, bullying and road safety;
  • Recalls and Safety Alerts relevant to Canadian parents;
  • Public health messages and social marketing campaign announcements relevant to Canadian parents.
  • We may also occasionally repin content from other users we think may be of interest to Canadian parents of children between 0-16. Provided the content is available in both official languages, the content may be from the following organizations:
    • Other government departments (specifically those directly part of the Healthy Canadians collaboration - Health Canada, the Public Health Agency of Canada; Transport Canada; Public Safety Canada and the Canadian Food Inspection Agency);
    • Partnering organizations;
    • Stakeholders and other non-profit organizations.

Frequency of Posts

Followers can expect up to 2 posts a day (in addition to repinned content). Be advised that there may be some periods where we have fewer postings than others (for example holidays and weekends) or no postings at all.


At this time, Healthy Canadians only follows other Government of Canada institutions and organizations which we believe are relevant to the mandate of our collaborative initiative - specifically, as it relates to the health and safety of Canadian families. This could include following Pinterest accounts of non-profit organizations, associations and other governmental agencies.

Healthy Canadians' decision to follow a particular Pinterest account does not imply endorsement of any kind.


Similarly, the appearance of a Pinterest user as a follower of a Healthy Canadians account does not imply endorsement.

We will take steps to remove or block a follower if that follower does not abide by Pinterest's Acceptable Use Policy.


We aim to update and monitor our Pinterest account during regular office hours between 9:00 A.M. - 5 P.M. Eastern Standard Time, Monday to Friday.

Pinterest may occasionally be unavailable and we accept no responsibility for lack of service owing to Pinterest downtime.

Comments and Direct Messages

We welcome feedback and ideas from all our followers. All Comments and Direct Messages (DMs) will be read and any emerging themes or helpful suggestions will be passed to the relevant people in Health Canada or partner departments.

Although we are not able to reply individually to all the messages we receive via Pinterest, possible responses to Comments will be handled on a case-by-case basis.

Please take note that we cannot provide medical advice, nor can we discuss issues of party politics.

Media Requests

We encourage the media to follow traditional channels to make a media request.

Repinning Healthly Canadians Posts

Users may repin material posted to the Healthy Canadians accounts provided that the content is not changed and proper credit is given.


The Government of Canada is committed to achieving a high standard of accessibility and is working to address issues with third-party service provider platforms. If you have any problems accessing any information on the site, an accessible of Pinterest content is available on this Web site.

Pinterest, as a third party network, is not bound by Government of Canada policies for Web accessibility.


Pinterest is not a Government of Canada Website, however, it is a third-party service provider for Healthy Canadians. Users are encouraged to read the privacy policy of all such service providers, including Pinterest.

Information shared with Healthy Canadians Pinterest accounts is subject to the Access to Information Act.  However, the Access to Information requestor will likely choose to access the information directly via the social media site.

Users are strongly advised not to post personal information, such as home addresses and telephone numbers, photographs containing images of identifiable individuals, and any other information consisting of personal information as defined in Section 3 of the Privacy Act. Please note that Health Canada and/or Healthy Canadians does not intend to collect any personal information that may be submitted via Pinterest.  Should you have any questions about your privacy rights as explained in this notice, please contact the departmental Access to Information and Privacy (ATIP) Coordinator.

Official Languages

Health Canada and Healthy Canadians respects the Official Languages Act and is committed to ensuring that information products are available in both French and English, of equal quality. Pinterest content will be posted simultaneously in both official languages - in English on the Healthy Canadians account, and in French on the Canadiens en santé account. Comments that require a response will be answered in the official language of origin. 

However, users should be aware that some links direct users to sites of organizations or other entities that are not subject to the Official Languages Act and that these sources are only available in the language in which they are written.

Links to Other Websites

Links to Websites not under the control of the Government of Canada are provided solely for the convenience of users. The Government of Canada is not responsible for the accuracy, currency or the reliability of the content. The Government of Canada does not offer any guarantee in that regard and is not responsible for the information found through these links, nor does it endorse the sites and their content.

Other Government of Canada Staff Pinterest Activities

Some Government of Canada staff use Pinterest under their own names or pseudonyms. Despite their professional affiliation with Health Canada, Healthy Canadians and/or the Government of Canada, their Pinterest boards, posts and other activities do not represent the official position of the Department or government, and should be considered the product of each individual as a private citizen.

Additional Information

If you are looking for information about Healthy Canadians, please consult visit our Website. The usual ways of contacting us for official correspondence are detailed in the Contact Us section of our Web site.

If you have questions about this policy, please contact Health Canada's Social Media Team.

Please see Healthy Canadians' Terms and Conditions page for additional information.

Report a problem or mistake on this page
Please select all that apply:

Privacy statement

Thank you for your help!

You will not receive a reply. For enquiries, contact us.

Date modified: