Backgrounder - New federal investment will help support women’s economic security and prosperity in New Brunswick


Women and Gender Equality Canada – Women’s Program

One of the ways Women and Gender Equality Canada advances gender equality in Canada is by providing funding to eligible organizations through the Women’s Program. Projects are selected via calls for proposals on specific themes, as well as through a continuous intake process that allows the Women’s Program to address emerging issues as they arise.                                                  

The Women’s Program funds projects that address systemic barriers to women’s equality in three priority areas: ending violence against women and girls; improving the economic security and prosperity of women and girls; and encouraging women and girls in leadership roles.

New Brunswick Project

Today’s announcement in Saint John, New Brunswick profiled an organization selected for federal funding:

MAP Strategic Workforce Services Inc.

Project title: New Boots Skilled Trades Exploration Program for Women (STEPW)
Funding amount: $150,000

To increase the recruitment and retention of women in skilled and non-traditional trades, the organization will collaborate with public and private sector partners and look at current tools and training methods to find and remove any unintended barriers to women when recruiting them for jobs in the trades. The results of this Gender-based Analysis Plus (GBA+) analysis will be developed into provincial recommendations for successfully recruiting more women in the trades.

New Boots started in 2015 as a provincial research initiative to better understand the challenges women faced when entering non-traditional skilled trade as an apprentice. New Boots is now a full-service network and resource hub and one of two programs administered by New Brunswick’s Mentorship Apprentice Program Strategic Workforce Services (MAP), an industry-led non-profit dedicated to creating inclusive cultures in the province’s workplaces. MAP and New Boots collaborate with more than a dozen local private partners to promote, support and mentor women in skilled and non-traditional trades.

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