Promotional events pages for


A promotional events page is a destination page that describes and explains an official government-hosted event that occurs in a promotional context, such as a festival, a celebration and an awards ceremony.

Events that occur in a service context (such as workshops, webinars or conferences) may use the Generic page template.

A promotional events page:

  • provides essential information about the date, time and location of an official government-hosted promotional event
  • targets audiences other than journalists (it is not used in place of a media advisory)
  • covers topics that are of a national interest
  • is visually integrated with the default header/footer design, and is fully connected to’s global navigation
  • enables the discovery of content that was created specifically for the event, along with related program- or service-based content, where applicable

On this page

When to use this template

  • Should have a life cycle that is shorter than other navigation pages on
  • Their retention will correspond to the event’s life cycle
  • Should not be topic pages that will be integrated into a topic tree; however, after an event is over, aspects of the event that are not temporary must be reconfigured and published as a topic page
  • Should integrate social media feeds
  • Should enable access to content assets created specifically for the event, as well as to program and service content that already exists or will exist on a topic page or elsewhere, beyond the period of the event
  • Use for an event that occurs that is part of a promotional campaign, such as a festival, celebration, or ceremony
  • Don’t use for non-promotional events that occur as part of regular business activities, such as workshops or webinars
  • You may use the Generic page template.
  • Though design flexibility is encouraged in the content area, use existing patterns and WET components to the greatest extent possible to ensure accessibility
  • You may use the Reduced header and footer page template when there is a need to not use global navigation, with permission from the Treasury Board Secretariat.


Figure 1. Promotional events page template
Template of Promotional events page showing sections that make up its structure. Read top to bottom and left to right. Specifications detailed below.

1: Carousel


Features event-specific information that is timely and relevant

2: Event name


Describes the event and page content

  • Presentation
    • the event title must be a unique H1

3: Event details and location


Provides essential date, time and location information

  • Content
    • the essential details allow people to understand where and when the event is occurring
    • the details must also explain how people may participate in the event, for example, registration and admission information
  • Presentation
    • presentation may vary
    • when including a map, use the geomap widget available in the WET theme

4: Promotional features


Promotes event-specific information or activities

5: Event services and information


Lists links to content related to the event

6: Social media feeds widget


Features event-specific social media channels

7: Event video


Features event-specific video such as television ads

  • Presentation
    • use the multimedia player component available in the WET theme

8: Event audio


Features event-specific audio such as radio ads

  • Presentation
    • use the multimedia player component available in the WET theme

9: Event activities


Promotes event-specific activities

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