Internet and Electronic Advertisements

These technical specifications (T-420) set out the requirements for signatures and the Canada Wordmark in Internet and electronic advertisements. Consult your Federal Identity Program coordinator for more information.


  1. The Canada Wordmark and, where possible, the signature are applied prominently to all paid Internet and electronic advertising including, but not limited to:
    • Standard Internet Ads:
      • banner ads
      • side-bar ads
      • mobile ads
      • online job postings
      • Rich Media
    • Non-Standard Ads:
      • Roadblocks
      • Wallpaper
      • Expandable
      • All other electronic or Internet-based advertising
  2. The size relationship between the Canada Wordmark and the signature is described in T-135 - Flag Symbol Signature and T-140 - Arms of Canada Signature.
  3. Specifications for protection zone, colour and contrast apply to all products.
  4. When space available to display the official symbols is limited by the format of the advertisement or medium, the Canada Wordmark may be used alone, as the global identifier of the Government of Canada.

Related information

Note: If there is a discrepancy between an official Treasury Board policy instrument and information on this Web page, the Treasury Board policy or standard prevails.

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