Television and Cinema Advertisements

These technical specifications (T-415) set out the requirements for the Canada Wordmark in television and cinema advertisements. Consult your Federal Identity Program coordinator for more information.

Figure T-415: Illustration of the Canada Wordmark on the closing screen of a television or cinema advertisement.
Illustration of the Canada Wordmark on the closing screen of a television or cinema advertisement.

Requirements

  1. The Canada Wordmark is applied prominently to Government of Canada television advertisements and to advertisements presented in theatres. The Canada Wordmark appears as the last image of an advertisement (generally 60% of the screen width), and remains on the screen for 4 seconds.
  2. Identification of the Government of Canada is also made by voice-over (audio signature) during the display of the Wordmark. The required script reads "A message from the Government of Canada" in the language of the advertisement.
  3. Approved musical signature (first 4 notes of 'O Canada', lasting 1.5 seconds) plays following the audio signature—"A message from the Government of Canada".
  4. Approved animation of the flag symbol precedes the static form of the Canada Wordmark.
  5. When "1 800 O-Canada" is included in print advertising, it is displayed as follows: 1 800 O-Canada
    (2 spaces; 1 hyphen).

Related information


Note: If there is a discrepancy between an official Treasury Board policy instrument and information on this Web page, the Treasury Board policy or standard prevails.

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