Communications products  

In the Government of Canada, all communications activities and products are subject to requirements of the Policy on Communications and Federal Identity and the Directive on the Management of Communications, including Federal Identity requirements.

In particular, the Policy states that clear and consistent corporate identity is required to assist the public in recognizing, accessing and assessing the policies, programs, services and initiatives of the Government of Canada. It also confirms that all information in all formats must be well identified as being from the Government of Canada according to the requirements of the Federal Identity Program.

Overview of requirements for communications products

1. Technical specifications

All Government of Canada communications products must comply with requirements of the Policy on Communications and Federal Identity and the Directive on the Management of Communications and be clearly identified with the department’s applied title or the title “Government of Canada” and the Canada Wordmark. The requirements for communications products are found in the following technical specifications:

2. Responsibility

Deputy heads are responsible for overseeing the administration of the Government of Canada’s corporate identity within their departments. Heads of communications are responsible for ensuring compliance with the requirements in the Directive on the Management of Communications. This includes coordinating the use of the official symbols based on mandatory specifications for all fields of application.

3. Official symbols

The official symbols of the Government of Canada are used to identify communications and information on government programs, services and activities. Departments use only symbols that have been approved by the Treasury Board for communications products and activities.

Departments that do not have an approved applied title use the Government of Canada signature until the required approvals have been received.

4. Other marks, symbols or graphic elements

Communications products often include creative designs and graphics. However, the Policy on Communications and Federal Identity requires Treasury Board approval in order to replace the department’s official symbols or to add an additional identifying symbol to their corporate identity. This applies to all logos used to identify a department’s programs, services, assets, products, and internal and external activities.

A logo is a graphic mark, emblem or symbol adopted by an individual or organization to aid or promote recognition. Logos can be purely graphic or can feature the name of the organization in a special typeface (e.g., logotype).

5. Official languages

The requirements for the order of official languages are detailed in T-125 - Official Languages in Signatures.

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