Government of Canada advertising suppliers
Learn about our advertising suppliers, including our agency of record and pre-qualified creative and media planning agencies with standing offers and supply arrangements.
On this page
- Agency of record
- Pre-approved creative and media planning agencies
- Other opportunities for advertising suppliers
Agency of record
Learn about our agency of record (AOR) that assists with media buying. The AOR also provide media planning services to institutions upon request.
- Provider
-
EssenceMediacom Canada ULC (CW2355184)
- Contract
-
Valid until August 1, 2027 with up to 4 additional 1-year option periods
- Roles
-
- Purchasing
- negotiation of media rates
- media buying
- ad serving and trafficking
- ad verification
- campaign reporting
- Planning
- development of media plans and strategies
- Purchasing
Benefits of a central agency for media buying
Use of a single agency of record allows us to leverage our collective buying power. This provides better value for Canadians.
Centralizing these services also allows for better advertising:
- oversight
- control
- reporting
Pre-approved creative and media planning agencies
We established a roster of creative and media planning agencies with pre-qualified standing offers and supply arrangements. These arrangements are the result of open and transparent competitive processes. The processes use the CanadaBuys website.
Discover which agencies are pre-qualified to provide strategic, creative and/or media planning advertising services for our institutions.
Standing offers
A standing offer is an agreement from a supplier to provide goods or services at a pre-arranged price or on a pre-arranged pricing basis.
Contracting process
A standing offer is not a contract. There is no obligation to purchase.
The Government of Canada enters into a contract only if we make a call-up against a standing offer.
Supply arrangements over $1,000,000
- Value
-
Greater than $1,000,000 and/or for specific experience and expertise related to advertising strategy, media planning and/or creative production services (not including the media buying)
- Period of arrangements
-
No defined end-date and will remain valid until Canada no longer considers the arrangements to be advantageous to use
- Holders for creative and media planning services:
-
The following firms were awarded a supply arrangement for full service of strategic, creative and media planning services:
- m5 Marketing Communications
- Cossette Communication Inc.
- Feast Interactive Inc.
- Acart Communications Inc.
- Innocean Worldwide Canada Inc.
- Publicis Canada Inc.
- Holders for creative services:
-
The following firms were awarded a supply arrangement only for strategic and creative production services:
- Banfield-Seguin Ltd.
- m5 Marketing Communications
- Feast Interactive Inc.
- Open Gravity Inc.
- Target Communications Ltd. (Operating as Compass Communications)
- Cossette Communication Inc.
- Target Marketing & Communications Inc.
- Ogilvy Canada
- Agency 59 Ltd.
- Acart Communications Inc.
- Sid Lee
- Quiller & Blake Advertising Ltd.
- Accurate Design & Communication Inc.
- VML Canada Inc. (formerly Wunderman Thompson Canada ULC)
- Forsman & Bodenfors Canada
- The & Partnership
- Innocean Worldwide Canada Inc.
- Rain (formerly Rain 43)
- Publicis Canada Inc.
- McCann Canada
- Mediaplus
- Grey Canada
Other opportunities for advertising suppliers
Learn how suppliers can find out about other opportunities to provide advertising services.
Requests for proposals
In some instances, we publish requests for proposals on CanadaBuys website; these opportunities are open for bidding by any interested supplier.
Selling to government
Learn more about Selling to the federal government.
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