The governments of Canada and Quebec are providing funding up to $10,850 to Cassis de l’Isle Ensorceleuse Monna et Fils inc., better known as Cassis Monna et Filles, to create new branding for its new spirits and new line of jams.

“The Government of Canada is pleased to support food processing companies in their efforts to enhance the branding of their products. The funding awarded to Cassis Monna et Filles will help it develop new markets and continue to create well-paying jobs for middle-class families and those working hard to join it.”
- Jean-Claude Poissant, Parliamentary Secretary to the Minister of Agriculture and Agri-Food

“The visibility and competitiveness of Quebec products on the market are a priority for our government. By positioning Quebec foods in a market exposed to steadily increasing international competition, the Department is helping to promote Quebec products, creating jobs for Quebecers and encouraging the next generation, while stimulating investment in the region.”
- Laurent Lessard, Quebec Minister of Agriculture, Fisheries and Food

“I am delighted to hear about Cassis Monna et Filles. This company, which is recognized for the exceptional quality of its products, will be able to use the funding to create branding that will showcase the Île d’Orléans company across Quebec, in addition to introducing new currant products. We are lucky, in our beautiful region, to have the opportunity to benefit from the expertise of these food processing entrepreneurs.”
- Caroline Simard, MNA for Charlevoix-Côte-de-Beaupré and Parliamentary Assistant to the Minister of Tourism

• Located on the edge of Île d’Orléans, Cassis de l’Isle ensorceleuse Monna et Filles inc. was created in 1970 by Bernard Monna. His daughters Catherine and Anne Monna took over 15 years ago and are now at the head of a 16-acre currant production facility, where more than 50,000 bottles of spirits are produced annually, in addition to other derived products. The funding obtained under the Lever Program will enable them to develop the branding of their new product line and renew that of existing products.

• The Lever Program is aimed at food processing companies of varying sizes, both individual firms and corporate groups, as well as food industry sector associations and not-for-profit organizations, depending on the program component. For 2016–2017, just over $1.6 million in funding was granted through the program.

• In July 2017, federal, provincial and territorial (FPT) agriculture ministers reached an agreement in principle on key elements of the Canadian Agriculture Partnership, which represents a $3 billion FPT investment over five years. The Partnership, launched on April 1, 2018, will create a solid foundation for the future of Canada’s farmers and food processors and help them grow, innovate and prosper.

Associated links

• Nation-wide initiatives related to Growing Forward 2
• Shared-cost programs under Growing Forward 2 implemented in Quebec (in French only)
• Lever Program (in French only)
• Canadian Agricultural Partnership

Guy Gallant
Director of Communications
Office of the Honourable Lawrence MacAulay
613-773-1059

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Christine Harvey
Press Secretary
Office of the Quebec Minister of Agriculture, Fisheries and Food
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