Video Gallery
Drug-impaired driving is not a game
It's a dangerous decision that can have serious consequences. Drugs can impair your ability to to focus on the road and make quick, potentially life-saving decisions. Do your part to get home safe — watch these videos to see why you should never drive after consuming drugs.
Delivery
Transcript
Video length: 30 seconds.
(Bubbling sound and upbeat music)
(Smoke fills the screen.)
(Wide yellow eyes on black background appear. They blink.)
(A laptop screen with a hamburger ad appears. A person places a bong on the right side of the table. A tin with a cannabis leaf on it is on the left of the laptop.)
(Person picks up car keys from the table.)
(Jangling of keys)
(Person looks at the keys in their hands.)
(Person looks back at the hamburger ad on the laptop screen. The hamburger is now animated and looks alluring as it flexes its biceps.)
(Distorted music)
(Person holds the keys up to eye level.)
(Hamburger on the laptop screen now wears a top hat, twirls a baton and winks.)
(Zoom out to the person holding the keys at eye level, eyes closed, with three hamburgers floating around their head. A yellow, smoking, bong is in the foreground.)
(Person opens their eyes and blinks for clarity. They lean in close to the laptop screen.)
(The hamburger dances with other fast foods: a salt shaker, french fries and a soda cup.)
(Distorted music)
(An image of a car crash pops up on the laptop, over the video of the hamburger.)
(Sound of video game defeat)
(Close up to wide yellow worried eyes. They blink at the beat of the sounds.)
(Person holds a phone in their hands.)
(Tapping sounds)
(Thumbs tap on the phone. Hamburger, soda cup and french fry icons appear on the screen above the word "DELIVERY".)
(Person presses the cart button on the device with their index finger. Check mark appears.)
(Confirmation sound)
(Upbeat music)
(Zoom out to the person sitting on a couch with their laptop and bong on the table in front of them.)
(Person places their phone on the table. They cross their legs comfortably and put their feet up on the table, with their hands behind their head.)
(Black background. TEXT ON SCREEN: YOU ALWAYS HAVE OTHER OPTIONS. #DontDriveHigh)
A message from the government of Canada.
(Canada wordmark)
In an instant.
Transcript
Video length: 30 seconds.
(Music)
(A woman livestreams herself smiling and waving on her cell phone)
(TEXT ON PHONE: Your're live We're inviting your followers to your live video now!)
(TEXT ON PHONE: Olivier joined your live video.)
(A phone records three young adults standing together smoking marijuana. The video is captioned with smoke, tree and eye rolling emojis.)
(The phone records one of the men getting into the driver's seat, visibly impaired.)
(Sound of car starting)
(The phone films two passengers in the back seat, laughing and dancing.)
(TEXT ON SCREEN: Almost there! Chloe's party)
(The woman in the passenger seat takes selfies using different filters on her face.)
(The phone records the man in the driver's seat. He appears to be tired. The video is captioned with smoke and face palm emojis.)
(The passenger looks at the driver, concerned, then continues taking selfies.)
(Horn honks)
(Headlights shine into the car. The woman in the passenger seat looks surprised)
(The passenger's eye is shown close up. Her pupil contracts.)
(Crashing sound)
(The window explodes beside the two backseat passengers and driver. The car spins out of control.)
Your life can change in an instant.
Don't drive high.
(A phone with a selfie of the passenger onscreen is on the pavement, covered in glass.)
A message from the government of Canada.
(Canada wordmark)
(TEXT ON SCREEN: #dontdrivehigh)
Eye-opener
Transcript
Video length: 30 seconds.
(Music)
(Close-up of hands flicking on a lighter and lighting a joint.)
(Sound of coughing)
(Hands fumble to get keys into a car's ignition.)
(Sound of car starting)
(A woman takes a selfie of her and her boyfriend, who is driving the car.)
(The man's eyes blink tiredly in the rear-view mirror.)
(A flash of light, then the car crashes and the window shatters.)
(Ringing sound)
(Heartbeat sound)
(A bright light shines into the car. It is a police officer holding a flashlight, looking into the vehicle.)
(The woman in the passenger seat is slouched over.)
(Video flickers and blurs.)
(Quick shots of the man being put into the back of an ambulance.)
(The man is wheeled into a hospital. His mother runs to the gurney, crying.)
(The man is in a hospital room. He sees the police officer in the doorway and a doctor reviewing a medical chart beside his bed. He turns his head and looks over to his girlfriend.)
(A nurse and paramedic are attempting to resuscitate the woman.)
(Sound of girlfriend flatlining)
Your life can change in an instant.
(TEXT ON SCREEN: #DontDriveHigh)
Don't drive high.
(Close-up of the woman. Her face is bruised. The paramedic is performing CPR.)
A message from the government of Canada.
(Canada wordmark)
Perceptions
Transcript
Video length: 49 seconds.
(Music)
(We open on a Mario Cart style title screen.)
(TEXT ON SCREEN: Your life can change in an instant)
(TEXT ON SCREEN: Start)
(Start is clicked and we transition to a character selection screen. The 3rd character is visibly high and stands swaying.)
(TEXT ON SCREEN: Player 1 Player 2 Player 3 Player 4)
(The third character is selected.)
(TEXT ON SCREEN: Marijuana makes your reaction time slower)
(We transition to the races starting positions and a clock counts down from 3.)
(Crowd cheering)
(TEXT ON SCREEN: 3 2 1 Go!)
(Engines sound)
(Player 1, 2 and 4 pull ahead of Player 3)
(Player 3 swerves on the road, hits a banana, and crashes into a wall.)
(Crash sound)
(TEXT ON SCREEN: 1 in 2 cannabis users don't think that it affects their driving much. 1 in 5 don't think it has any negative effect at all.)
(TEXT ON SCREEN: Driving high is not a game.)
(TEXT ON SCREEN: Canada.ca/dont-drive-high)
(Canada wordmark)
Symptoms
Transcript
Video length: 47 seconds.
(We open on a Borderlands style RPG game title screen.)
(TEXT ON SCREEN: Your life can change in an instant)
(TEXT ON SCREEN: Press start)
(Start is clicked and we transition to a game menu with player inventory and statistics. )
(Music)
(TEXT ON SCREEN: Inventory
Keys - You're not going anywhere without these.
Health Kit - Restores 100 health.
Joint - Don't drive high.
Chips - No real health benefits here.
Lighter - Hey man, can I borrow a light real quick?
Cash - $32.65, exactly.)
(The joint is selected and the characters stats drop.)
(TEXT ON SCREEN: Drugs impair your:
• Balance and coordination
• Motor skills
• Judgement
• Reaction time
• Attention
• Decision-making skills)
(TEXT ON SCREEN:
(Start is clicked and we transition to gameplay where a vehicle is driving.)
(The vehicle crashes)
(Crash sound)
(TEXT ON SCREEN: Cannabis increases your risk of a crash.)
(TEXT ON SCREEN: Driving high is not a game.)
(TEXT ON SCREEN: Canada.ca/dont-drive-high)
(Canada wordmark)
Consequences
Transcript
Video length: 42 seconds.
(We open on a SIMS style game title screen.)
(Music)
(TEXT ON SCREEN: Your life can change in an instant)
(TEXT ON SCREEN: Start)
(Start is clicked and we transition to a scene of a crash.)
(TEXT ON SCREEN: Coordination Memory Driving ability)
(The character has low stats and is crying.)
(Police Sirens)
(TEXT ON SCREEN: Police reported 3,098 drug-impaired driving violations in 2016.)
(A policeman arrives.)
(TEXT ON SCREEN: $1000 + 1-year driving prohibition
Minimum penalty for a first impaired driving offense.)
(The character is handcuffed and taken to a police holding cell.)
(TEXT ON SCREEN: Driving high is not a game.)
(TEXT ON SCREEN: Canada.ca/dont-drive-high)
(Canada wordmark)
Alternatives
Transcript
Video length: 49 seconds.
(We open a Virtual Reality style title screen)
(TEXT ON SCREEN: Your life can change in an instant)
(TEXT ON SCREEN: Start)
(Music)
(Start is clicked and we transition to a gameplay. We see floating hands.)
(We move around a room, look out of a window and see a driver smoking cannabis.)
(TEXT ON SCREEN: 2 in 5. Approximate number of people who were passengers in a vehicle driven by someone who had recently used cannabis.)
(The hands interact with virtual buttons.)
(TEXT ON SCREEN: Alternative: designated driver.)
(TEXT ON SCREEN: Alternative: public transit.)
(TEXT ON SCREEN: Alternative: call someone.)
(TEXT ON SCREEN: Alternative: cab or rideshare.)
(TEXT ON SCREEN: Alternative: stay over.)
(The scene distorts.)
(Loud electronic noise.)
(TEXT ON SCREEN: Driving high is not a game.)
(TEXT ON SCREEN: Canada.ca/dont-drive-high)
(Canada wordmark)
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