Strategy putting British Columbia foods on the global menu
News Release
January 3, 2017 – Victoria, British Columbia (B.C.) – Agriculture and Agri-Food Canada and the B.C. Ministry of Agriculture
A new international market development strategy is the latest item on the menu offering B.C.'s agri-food and seafood products to the world. The strategy aims to build on the record $3.5 billion worth of B.C. products exported in 2015.
The strategy focuses on providing programs and services that support three key areas: market knowledge, generating investment, and building networks that collectively support success for B.C. companies in the marketplace.
Research has demonstrated that businesses entering new markets need market knowledge to succeed. The strategy emphasizes that by accessing customized market profiles, cost-competitive analysis and advisory services, as well as attending market readiness seminars and workshops, B.C. companies can be better informed and prepared to succeed in attracting new customers in new markets.
The strategy also highlights the value of government investment in programs that fund the development of new products, practices or technology, helps B.C. companies prepare for and participate in targeted international marketing, and supports an internationally recognized food safety and traceability system.
Quotes
"Our government is proud to support this strategy that encourages export growth and the diversification of markets for B.C. agri-food and seafood products. The strategy will help increase the competitiveness of B.C. companies in the international marketplace and contribute to strengthening the Canadian economy and the middle class."
- Lawrence MacAulay, Minister of Agriculture and Agri-Food
"The British Columbia government has been working with B.C.'s agrifoods sector to build the market for B.C. products abroad, and we've seen results, setting records reaching $3.5 billion in 2015. This strategy will help connect B.C. products with foreign buyers, and with our other efforts at trade shows, trade missions, and trade offices, will continue to bring more dollars and opportunities to B.C. farmers, producers and value-added businesses."
- Norm Letnick, B.C. Agriculture Minister
"British Columbia has earned an international reputation for safe, reliable, top-quality agrifoods and seafood products. The B.C. Agrifood and Seafood International Market Development Strategy builds on this reputation by providing a focused plan to help B.C. companies capitalize on opportunities in key markets around the world, helping them diversify their customer base and grow their operations at home in B.C."
- Teresa Wat, Minister of International Trade and Minister Responsible for Asia Pacific Strategy and Multiculturalism
"BC Tree Fruits continues to see growth in various global markets for high quality, Okanagan grown tree fruits like Ambrosia apples and cherries and as a Cooperative comprised of over 430 grower families, we appreciate the efforts from the British Columbia government in assisting with promoting these commodities to these markets which result in strong returns to our grower members."
- Lance McGinn, Director of Sales and Marketing, BC Tree Fruits
Additional links
- International Market Development Strategy
- Record 2015 B.C. agrifood exports news release
- B.C. Export-Ready Business Catalogue - English
- B.C. Export-Ready Business Catalogue - Chinese
- B.C. Export-Ready Business Catalogue - Japanese
- B.C. Export-Ready Business Catalogue - Korean
- B.C. Agrifood Sector Snapshot – production and export statistics for 2015
- Growing Forward 2 programs in British Columbia
- Growing Forward 2 (Agriculture and Agri-Food Canada)
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Contacts
Dave Townsend
Government Communications and Public Engagement
B.C. Ministry of Agriculture
250 356-7098
250 889-5945 (mobile)
Guy Gallant
Director of Communications
Office of the Honourable Lawrence MacAulay
613-773-1059
Media Relations
Agriculture and Agri-Food Canada
Ottawa, Ontario
613-773-7972
1-866-345-7972
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