"Rock Stars" to Sweep into Yarmouth for 2017 Canadian Mixed Curling Championships

Government of Canada supports event tourism growth for Yarmouth

November 8, 2016 – Yarmouth, NS – Atlantic Canada Opportunities Agency

Colin Fraser, Member of Parliament for West Nova, was in Yarmouth today to announce a $38,868 non-repayable contribution, through ACOA’s Innovative Communities Fund, to support the marketing activities of the 2017 Canadian Mixed Host Committee Association as they work to promote Yarmouth County as a sport and event tourism destination. MP Fraser made the announcement on behalf of the Honourable Navdeep Bains, Minister of Innovation, Science and Economic Development and Minister responsible for the Atlantic Canada Opportunities Agency (ACOA).

Taking place November 13-19, 2016, the 2017 Canadian Mixed Curling Championships is a six-day event that involves 14 teams from across the country competing for Canada's biggest mixed curling crown. Support for the project is enabling the Host Committee to plan, market and host this national event at Yarmouth’s Mariners Centre.

The Government of Nova Scotia is also providing $30,000 towards the project through Communities, Culture and Heritage. The Town of Yarmouth is contributing $15,000, while both the Municipality of the District of Yarmouth and the Municipality of the District of Argyle are each investing $7,500. The Canadian Curling Association is providing $2,000 and the Host Association is providing $93,953 through event registrations, ticket sales and sponsorships.

 

Quotes

“The Government of Canada works in collaboration with communities, voluntary organizations and the private sector to support community priorities and growth opportunities. Projects such as this help develop competitive, productive and strategic niches by building on a community’s assets. The Yarmouth area is becoming a leading tourism destination to athletes across Canada and a stimulus for the economy.”

-       The Honourable Navdeep Bains, Minister of Innovation, Science and Economic Development and Minister responsible for the Atlantic Canada Opportunities Agency

“A diverse tourism industry is vital to building a strong, sustainable economy for our region. That is why we are pleased to partner with the 2017 Canadian Mixed Host Committee as they work to promote Yarmouth County as a sports tourism destination, complementing other offerings on the Acadian shore, and encouraging visitors to extend their stays in the region and its many rural communities.”

-       Colin Fraser, Member of Parliament for West Nova

“The Canadian Mixed Curling Championships will bring outstanding curlers to southwest Nova Scotia this November. The province is proud to invest in the event with ACOA, the town and other partners. Yarmouth will deliver a world-class event with tremendous spin-off that will benefit local residents, surrounding communities, and the whole province.”

-     Zach Churchill, Minister of Municipal Affairs, and MLA for Yarmouth

“The Town of Yarmouth is thrilled to host the Canadian Mixed Curling Championship.  We welcome the curlers, their families and friends, and we know our warm hospitality will ensure a great experience.”

-     Pam Mood, Mayor, Town of Yarmouth

“Having the 2017 Canadian Mixed Curling Championship in Yarmouth, Nova Scotia, is evidence of the passion of our province’s curling community. The Host Committee has been working hard for many months, and I am thrilled to see our efforts pay off with today’s announcement.”

-       Rick Allwright, President, 2017 Canadian Mixed Host Committee Association

 

Associated Links

• 2017 Canadian Mixed Curling Championship
• Mariners Centre
• Mariners Centre on Facebook
• Yarmouth Curling Club
• Atlantic Growth Strategy

Contacts

Alex Smith
Director of Communications and Outreach
Atlantic Canada Opportunities Agency
Phone: 902-426-9417 / 902-830-3839 (cell)
E-mail: alex.smith@canada.ca

Carley Sampson
Communities, Culture and Heritage
Phone: 902-424-6454
E-mail: carley.sampson@novascotia.ca

Pam Mood
Mayor, Town of Yarmouth
Phone: 902-742-8565
E-mail: mayor.mood@townofyarmouth.ca

Rick Allwright
President
2017 Canadian Mixed Host Committee Association
Phone: (902) 740-5251 (work)
rallwright@yasta.ca

 

Background:

The 2017 Canadian Mixed Curling Championships will be held at the Mariners Centre in Yarmouth, Nova Scotia from November 13-19, 2016. The national tournament will involve 14 mixed curling teams who have won the right to represent their respective province or territory to compete for the ultimate Canadian Mixed Curling Championships.

The event is owned by the Canadian Curling Association (CCA) which is the national governing body of the sport of curling in Canada. The CCA will oversee the games and be responsible for coordinating the officiating, draw schedule, and other technical aspects of the games, and will work closely with the Host Committee to ensure a successful championship.

The Host Committee will be responsible for providing the arena, clubhouse, media room, security, and local transportation for all teams, as well as administering ticket sales, marketing, and implementing the opening and closing ceremonies, among other duties.

The Host Committee has struck a partnership deal with Eastlink TV which will broadcast the championships to its subscribers across Canada, a market representing over 500,000 households. Eastlink will provide at least 16 hours of coverage, including clips and footage promoting the Yarmouth and Acadian Shores region. Eastlink is also working with Rogers to provide coverage of the event with the potential of reaching more than 2.2 million subscribers.