Canada’s vibrant tourism industry employs one in ten Canadians who eagerly welcomed a record 20.8 million international visitors to our shores in 2017. Investing in tourism projects in both big cities and small communities throughout Atlantic Canada supports local businesses and creates good middle class jobs in local communities.

“Tourism is an important industry that offers a tremendous economic opportunity for further economic growth in Atlantic Canada. That’s why growing the region’s tourism industry is a key goal of the Atlantic Growth Strategy, which is all about doing things differently. We’re applying new thinking and a new level of collaboration to target economic growth, and our innovative approach to tourism development is creating new growth for the tourism industry and good middle-class jobs for years to come.”

• The Honourable Navdeep Bains, Minister of Innovation, Science and Economic Development and Minister responsible for the Atlantic Canada Opportunities Agency (ACOA)
  

“Tourism is our largest service export, supporting tens of thousands of jobs right across Canada. 2017 was our best tourism year ever. In addition to the significant investments our government has made to market the Atlantic region as a world-class tourism destination, we are also committed to helping tourism operators create the experiences visitors are seeking, and to prepare for future growth. I encourage all Atlantic tourism operators to learn more about how the travel trade can help them grow their businesses by reaching out to new markets, such as China.”

• The Honourable Bardish Chagger, Leader of the Government in the House of Commons and Minister of Small Business and Tourism

 “Tourism has become a pillar in Newfoundland and Labrador’s economy, growing to support over 2,600 businesses and nearly 20,000 jobs. To build on this success and expand on our market appeal, we are working with industry and stakeholders to increase the number of high quality market ready Newfoundland and Labrador tourism experiences to attract more visitors – to encourage them to stay longer and experience more. The Atlantic Canada Travel Trade Market Readiness Program offers the opportunity to develop the tourism industry’s capacity to plan for and take advantage of future growth opportunities in overseas markets.”

• The Honourable Christopher Mitchelmore, Minister of Tourism, Culture, Industry and Innovation, Newfoundland and Labrador

“In today’s business environment, tourism operators are continually faced with having to adapt to new trends, emerging sector innovation and technologies that challenge existing business models. The Atlantic Canada Travel Trade Readiness Program will bridge gaps to develop and expand industry business distribution by working with travel trade. The tourism industry in Atlantic Canada plays an important role in supporting provincial economic growth. TIANB is pleased to contribute through this important initiative.”

• Mr. Dan Myers, Chair of the Tourism Industry Association of New Brunswick

“We are a fun, adventurous, safe and experiential destination that promotes our natural raw beauty by engaging our senses with nature. The Travel Trade Readiness workshop provided me with a good understanding of the travel trade logistics and more importantly the proper and necessary skills to network with these partners. I have a new found awareness to become more knowledgeable about European visitors from a cultural standpoint to best meet their needs. This workshop has certainly given me great insight and motivation to grow our business through foreign markets in sustainable means.”

• Ruth Forsey-Gale, Pirate’s Haven RV Park and Chalets
  

• In July 2017, federal ministers, Atlantic premiers, Atlantic Canada’s tourism industry and Destination Canada announced a joint investment of $24.5 million under the Atlantic Growth Strategy to position Atlantic Canada as a top tourism destination. This investment includes:

  •  The Atlantic Canada Agreement on Tourism (ACAT), a new three-year $19.95 million federal-provincial-industry marketing partnership to promote the four Atlantic Provinces as leading vacation destinations in key markets in the United States and the United Kingdom;
  • The Tourism International Marketing Expansion (TIME) Program, a new three-year $4.5 million federal-provincial marketing partnership designed to take advantage of growth opportunities from emerging and developing markets, beginning with China and Germany, and;
  • The Travel Trade Market Readiness (TTMR) Program, a $250,000 federal-provincial-industry partnership to help tourism operations better understand the travel trade business model, and how to access and benefit from opportunities in developing markets.
    

• Two tourism development firms, Bannikin Travel and Tourism and Twenty31 Consulting, were contracted to develop the Atlantic Canada TTMR Program. These firms conducted significant consultations with travel trade stakeholders and industry in the program development.
  

• Rendez-vous Canada 2018 was recently held in Halifax, Nova Scotia, bringing over 1,800 Canadian and international tourism leaders to Atlantic Canada.
  

• Rendez-vous Canada 2018 was a four-day business-to-business marketplace that connected international travel trade buyers with Canadian tourism industry sellers through a series of one-on-one appointments, motivating travel to Canada.
  

• ACOA provided $215,000 in assistance to Tourism Nova Scotia to ensure that Atlantic Canada was front and centre at this recent national event, and to support a series of thirteen familiarization tours throughout the Atlantic region for 190 international buyers.
  

• Tourism operators should contact Juanita Ford, Chief Operating Officer, Hospitality Newfoundland and Labrador at 709-722-2000 ext. 226 or jford@hnl.ca for information on the Atlantic Canada TTMR Program.
  

Chris Brooks
Director of Communications
Atlantic Canada Opportunities Agency
902-566-7569

Tansy Mundon
Director of Communications
Department of Tourism, Culture, Industry and Innovation
Government of Newfoundland and Labrador
709-729-4570

Shelley Munn
Communications & Marketing Manager
Tourism Industry Association of New Brunswick
506-458-5646