Disrupting eLearning Through Product Innovation

News release

MP Sean Fraser (right) visits Velsoft President Jim Fitt (left)

Velsoft develops breakthrough solution from global headquarters in rural Nova Scotia

July 24, 2019 – New Glasgow, NS - Atlantic Canada Opportunities Agency

Investing in companies discovering innovative solutions to costly and time consuming problems is helping Atlantic Canada become a more vibrant and globally competitive region where all Atlantic Canadians can thrive and prosper. With support from the Government of Canada, Velsoft Training Materials Inc. is working aggressively to expand with growth-oriented marketing and business activities so the eLearning industry worldwide can benefit from its automated solution.

Velsoft’s solution turns written training materials into interactive, industry-compliant eLearning. The rural Nova Scotia company is now exporting to more than 160 countries and boasts a long and impressive client list that includes many global brands.

Today, Sean Fraser, Parliamentary Secretary to the Minister of Environment and Climate Change and Member of Parliament for Central Nova, on behalf of the Honourable Navdeep Bains, Minister of Innovation, Science and Economic Development and Minister responsible for the Atlantic Canada Opportunities Agency (ACOA) announced support for these activities.

The Government of Canada is making smart investments that will create good, highly skilled jobs in our country. It is helping small and medium-sized businesses to start-up, expand or modernize and supporting not-for-profit industry organizations to fuel business growth.


“Growing, innovative businesses with global reach are creating good jobs and improving the quality of life for all Canadians. Companies that export attract investment, pay higher wages and become more productive. This is why the Government of Canada is supporting Velsoft Training Materials as it seeks to expand its business by marketing its technologies to the world.”

     - The Honourable Navdeep Bains, Minister of Innovation, Science and Economic Development, and Minister responsible for ACOA  

“Velsoft is a rural Nova Scotia company competing globally to become if not a “household name” then certainly a “workplace name” through market expansion. Its breakthrough product is helping trainers and learners worldwide, while saving companies time and money. The Government of Canada is proud to support Velsoft as it ramps up marketing and business development plans to expand into new markets and grow.”

     - Sean Fraser, Parliamentary Secretary to the Minister of Environment and Climate Change and Member of Parliament for Central Nova

“We’re competing in a $200-billion global industry from our headquarters in New Glasgow. This project will help us move forward with ambitious marketing and business development plans to take advantage of a significant opportunity to showcase our technologies to the world.”

     - Jim Fitt, President, Velsoft Training Materials Inc.

Quick facts

  • Velsoft was named Exporter of the Year at the 2013 Nova Scotia Export Achievement Awards.

  • The company has grown from 10 employees in 2010 to nearly 30 today.

  • Headquartered in New Glasgow, the company has offices in Halifax, the United Kingdom, South Africa and Guatemala.

  • ACOA is providing a $150,000 repayable contribution to Velsoft through the Regional Economic Growth through Innovation program.

  • The Business Scale-up and Productivity stream of the REGI program supports businesses at various stages of development, including high-growth firms, to accelerate their growth, help them scale up and enhance their productivity and competitiveness in both domestic and global markets.

  • The REGI program continues to build on the objectives of the Government of Canada’s Innovation and Skills Plan.


Lori Selig
Acting Director, Communications and Outreach
Atlantic Canada Opportunities Agency

Jim Fitt
Velsoft Training Materials Inc.

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