Ocean Choice Introduces Innovative Onboard Production Technology

News release

Government of Canada supports clean technology processing equipment for new vessel  

July 4, 2019 – Bay Bulls (NL) – Atlantic Canada Opportunities Agency  

Innovation in resource-based industries helps fuel a strong and sustainable economy in Atlantic Canada. To that end, Ocean Choice International (Ocean Choice) will install and integrate an innovative production line for groundfish onboard its new Arctic class vessel, which is currently under construction. The new vessel will enable approximately 70 new full-time jobs to be created at sea, mainly for employees in rural areas. 

Bay Bulls-based C & W Industrial Fabrication and Marine Limited has been sub-contracted to build and install the world-class production line for the vessel. The equipment will enable Ocean Choice to process its key groundfish stocks at sea using innovative and clean technology to maximize yield and quality, and deliver market-ready products. The energy efficiency components and technology being incorporated into the design and build of the production line and vessel are expected to lead to a clean class designation, or Green Ship, which will be a first for a Canadian groundfish vessel. 

The Government of Canada is providing a repayable contribution of $3.5 million for this project and Ocean Choice is investing $3.5 million.

The Honourable Seamus O’Regan, Minister of Indigenous Services and Member of Parliament for St. John’s South-Mount Pearl, on behalf of the Honourable Navdeep Bains, Minister of Innovation, Science and Economic Development and Minister responsible for the Atlantic Canada Opportunities Agency (ACOA), made the announcement today.

The Government of Canada is making smart investments that will create good, middle-class jobs in our country. It is helping businesses to start-up, expand or modernize. Support for this project is one way the Government of Canada is working to achieve its Atlantic Growth Strategy outcome of long-term economic prosperity in the region.


“The Government of Canada is committed to supporting innovation and clean technology in resource sectors, such as the fishing industry. This investment in Ocean Choice International will help the company install innovative processing equipment, which will enhance productivity and contribute to a more sustainable operation.”

- The Honourable Navdeep Bains, Minister of Innovation, Science and Economic Development and Minister responsible for ACOA

“Ocean Choice has a significant impact on rural communities in our province as it creates employment and economic spin-off opportunities for local businesses. Our government is pleased to support this new onboard production line, which will deliver more jobs for people living in rural areas. It is also exciting to see this international company leading the way with clean technology and greener operations in the fishing industry.” 

- The Honourable Seamus O’Regan, Minister of Indigenous Services and Member of Parliament for St. John’s South-Mount Pearl

“Ocean Choice is looking forward to the introduction of this world class modern groundfish vessel into our fishing fleet. Upon entering the fleet this vessel will create 70 new full-time, year-round positions as well as additional spin-off benefits through offloading and other service requirements. We would like to thank ACOA for their support towards this initiative specifically related to the onboard processing system fabricated and installed by C&W Industrial Fabrication and Marine Equipment based here in Bay Bulls.”

- Blaine Sullivan, President, Ocean Choice

Quick facts

  • Ocean Choice is a fully vertically integrated company with over 1700 employees in Newfoundland and Labrador and more than 1800 independent fish harvesters. The company markets to over 30 countries worldwide and offers a wide variety of species, including snow crab, lobster, cold-water shrimp, scallops, Atlantic cod, flounder and sole, redfish, Greenland halibut, mackerel and capelin. Ocean Choice is headquartered in St. John’s and has sales offices throughout North America, Europe and Asia.

  • The Government of Canada is investing $3.5 million in this company through ACOA’s Business Development Program (BDP). Ocean Choice is contributing $3.5 million towards the project.

  • The BDP primarily assists Atlantic Canadian entrepreneurs who want to start a business, increase productivity or improve operations.


Paul McGrath
Director, Communications

Carey Bonnell
Vice President, Sustainability and Engagement
Ocean Choice International

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