Nova Scotia non-profit develops workplace reintegration program for veterans and first responders

News release

Landing Strong Co-operative Ltd. pilot program will ease transition into careers in manufacturing and mining sectors

November 10, 2020 · Windsor, Nova Scotia · Atlantic Canada Opportunities Agency (ACOA)

Helping veterans and first responders recover from operational stress injuries is an important step in helping them lead productive lives. Landing Strong Co-operative Ltd. (Landing Strong), a not-for-profit organization, is working to link skilled former military personnel and first responders with fulfilling careers in Atlantic Canada’s growing manufacturing and mining sectors.

Federal government supports Veteran vocational rehabilitation

Today, Kody Blois, Member of Parliament for Kings – Hants, on behalf of the Honourable Mélanie Joly, Minister of Economic Development and Official Languages, announced a non-repayable contribution of $722,000 over three years to Landing Strong to develop a workplace reintegration pilot program to transition skilled veterans and first responders into civilian careers in manufacturing and mining, two of the region’s key industries.

This funding will help 100 veterans and first responders transition to meaningful careers and employment in their life after service. Program participants will benefit from personalized support in the classroom and in the workplace. Participating businesses will help design the program and receive ongoing support to ensure a smooth transition for the skilled veterans and first responders.

Today’s announcement demonstrates the Government of Canada’s commitment to support the well-being of veterans and their families, while supporting a vibrant manufacturing sector in Atlantic Canada. Projects like this acknowledge the skills, contributions, and personal sacrifices of veterans and first responders to their communities and to Canada as a whole. 


“Members of the military and first responders have incredibly unique and valuable skills. I am proud of Landing Strong for identifying the transitional gap between service and civilian life, and its efforts to establish a program that not only provides support, but meaningful work in an important Atlantic Canadian industry.”

-     Kody Blois, Member of Parliament for Kings – Hants  

“Our government is pleased to invest in projects that help veterans, first responders, and their families. They have skills that can benefit our industries as they begin life after service. Programs like this are helping veterans make new connections and find new careers in the civilian world.”

-       Darrell Samson, Parliamentary Secretary to the Minister of Veterans Affairs, Associate Minister of National Defence and Member of Parliament for Sackville-Preston-Chezzetcook

“We identify opportunities, create connections, and support both the employee and employer on the employment journey. It’s both an honor and a privilege to do this work. This population has served our country, putting themselves at risk for the safety and protection of community. We believe it’s our responsibility to now serve them.”

-        Jennifer Whalen, Project Manager, Landing Strong Co-operative Ltd. 

Quick facts

  • According to Veterans Affairs Canada, there are approximately 41,000 veterans living in Nova Scotia.

  • It is estimated that up to 10% of Canadian veterans will go on to experience symptoms of Post-traumatic Stress Disorder.

  • The funding announced today is provided through ACOA’s Innovative Community Fund, which helps build the economies of Atlantic Canada’s communities.


Catherine Mounier-Desrochers
Press Secretary
Office of the Minister of Economic
Development and Official Languages

Jennifer Whalen
Project Manager
Landing Strong Co-operative Ltd.

Chris Brooks
Communications Director, Nova Scotia
Atlantic Canada Opportunities Agency

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