Providing high potential growth firms with one-on-one coaching 

News release

Cumberland Business Connector offers 18-month accelerator program

June 29, 2021 · Amherst, Nova Scotia · Atlantic Canada Opportunities Agency (ACOA)

Small- and medium-sized businesses represent the backbone of regional economies, generate good local jobs and are a source of pride for their communities. That is why the Government of Canada is investing to help the Cumberland Business Connector provide individualized development assistance to Cumberland County businesses.

Government of Canada investment to improve efficiency, productivity, profitability

Today, Lenore Zann, Member of Parliament for Cumberland - Colchester, announced a non-repayable contribution of $55,000 to the Cumberland Business Connector Society for an Accelerator Program that is providing one-on-one coaching and consultations to local businesses. The announcement was made on behalf of the Honourable Mélanie Joly, Minister of Economic Development and Official Languages and Minister responsible for ACOA.

This contribution is helping to provide hands-on support to businesses so they can access the programs and services they need to innovate, adopt new technologies, and pursue new avenues for expansion and market diversification. The Accelerator Program is preparing businesses in Cumberland County to compete and succeed in the global market.

The Cumberland Business Connector's Accelerator Program builds on a 2019 pilot project that helped six businesses complete a strategic review, identify and address gaps and opportunities, and scale up operations.

Today’s announcement further demonstrates the Government of Canada’s commitment to help businesses adapt to pandemic realities, improve efficiencies and foster growth.


“Our government is helping businesses build back better to create a stronger, more resilient economy. Providing resources and training to companies will lead to creative solutions, enhanced competitiveness and jobs in our vibrant rural communities.”
The Honourable Mélanie Joly, Minister of Economic Development and Official Languages and Minister responsible for ACOA

“Businesses in Cumberland County have demonstrated their agility, adapting quickly and successfully to the unforeseen changes caused by the pandemic. This one-on-one mentoring program will help local firms scale up and grow, increasing revenue, creating jobs and a robust future for the region.”
- Lenore Zann, Member of Parliament for Cumberland – Colchester 

“What is unique to this Accelerator Program is its blend of consulting support and a job coach.  One-on-one meetings every two or three weeks for 12- 18 months, help business owners address their immediate challenges while making progress on implementing strategic priorities.”
- Jonathan McClelland, Chief Executive Officer, Cumberland Business Connector

Quick facts

  • Formed in 2016, the Cumberland Business Connector, is a business-led, not-for-profit organization that fosters a strong business environment by removing barriers and connecting businesses with the resources they need to be successful.

  • The Cumberland Business Connector's Accelerator Program began in January 2021 and includes the six businesses from its 2019 pilot project, as well as six additional businesses who are new to the program. More businesses will be accepted to the program in July 2021.

  • The funding announced today is provided through the Atlantic Canada Opportunities Agency’s (ACOA) Innovative Communities Fund (ICF).


Catherine Mounier-Desrochers
Press Secretary
Office of the Minister of Economic
Development and Official Languages

Chris Brooks
Communications Director
Atlantic Canada Opportunities Agency

Jonathan McClelland
Chief Executive Officer
Cumberland Business Connector

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