Backgrounder: Helping Halifax organizations launch new products, connect and grow
Backgrounder
The Government of Canada invests more than $1,000,000 in seven projects to support growth in Halifax.
| CLIENT NAME | PROJECT | TOTAL | MEDIA CONTACT |
| Novagevity Incorporated (operating as Sperri) |
Novagevity will market and increase sales channels for Sperri, Canada’s first plant-based meal replacement beverage. The startup’s easily digestible, organic formula has demonstrated anti-inflammatory properties for conditions such as gastrointestinal diseases, cancer and post-surgical recovery. The project aims to bring the product to medical facilities and additional markets through activities including supply chain optimization, digital marketing and a national advertising campaign. The project is expected to create 10 full-time jobs. | $350,000 (repayable) |
Gregg Curwin Co-founder and CEO Novagevity Incorporated 902-448-1191 gcurwin@novagevity.ca |
| Outcast Foods Inc. | Outcast Foods will implement a strategy to expand its health foods and supplements into retailers across the United States. The plant-based tech firm combats global food waste by upcycling less-than-perfect fruits and vegetables sourced from farmers, producers and retailers into high-value sports and nutrition products, such as protein powders and greens powder. The strategy will help the company rebuild and grow revenue following the pandemic, while maintaining four key employee roles and creating an additional five. | $250,000 (repayable) |
Dan McKeen CEO Outcast Foods Inc 902-225-8551 dan.mckeen@outcastfoods.com |
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BlueLight Analytics will expand its team as it develops a new software product for dentistry practices. The company will scale its customer base and grow its markets, supporting commercialization and expansion in health and life sciences, a key growth sector in Atlantic Canada. | $130,000 (repayable) |
Brad Rodgers President and CEO BlueLight Analytics Inc. 902-407-4242 rodgers@bluelightanalytics.com |
| Emagix Inc. | Emagix will develop and launch its RetiCad Ocular Analysis software in ophthalmology clinics. The firm will identify and reach prospective clients and work with hospitals, clinics and pharmaceutical companies to demonstrate the software’s ability to detect eye diseases. | $100,000 (repayable) |
Alon Friedman Founder Emagix Inc. 902-489-9064 alon.friedman@emagix.ca |
| Dormie Golf Workshop Inc. | Dormie Golf Workshop will expand its shop floor and manufacturing space, as well as acquire automated sewing and embroidery equipment. The project will accelerate operations, reduce downtime and prepare the company for growth in export markets with the capacity to take on larger orders. The specialized golf accessory manufacturer will create two new jobs through the project. | $100,000 (repayable) |
Jeff Bishop Co-Founder Dormie Golf Workshop Inc. 902-499-2364 jeff@dormieworkshop.com |
| Cove Kombucha Inc. | Cove Kombucha will implement a growth plan aimed at boosting brand awareness, increasing sales and exploring new markets at home and in the United States. As sales increase, the probiotic beverage company expects to create three new full-time positions. | $50,000 |
John MacLellan CEO Cove Kombucha Inc. 902-986-1794 john@covekombucha.com |
| Canadian Coalition of Women in Engineering, Science, Trades and Technology | The Coalition will host its 19th biennial conference, bringing together more than 300 international experts, employers, leaders, allies and women in Science, Engineering, Trades and Technology. The conference welcomes women at all stages of their careers to share knowledge and experiences through a series of presentations and forums. The event raises awareness of industry barriers, builds supportive environments and pathways and contributes to an inclusive and vibrant economy. | $40,000 (non-repayable) |
Tamara Franz-Odendaal Conference Co-Chair Canadian Coalition of Women in Engineering, Science, Trades and Technology 902-240-7372 Tamara.Franz-Odendaal@msvu.ca |
| Total | $1,020,000 |
Contacts
Marianne Blondin
Press Secretary
Office of the Minister of Official Languages and of the
Atlantic Canada Opportunities Agency
Marianne.Blondin@acoa-apeca.gc.ca
Chris Brooks
Communications Director
Atlantic Canada Opportunities Agency
902-830-3839
Chris.Brooks@acoa-apeca.gc.ca
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