KŌVspa Inc. will benefit from investments to help attract more visitors to the region
News release
August 25, 2022 · Bocabec, New Brunswick · Atlantic Canada Opportunities Agency (ACOA)
Canada has much to offer visitors: breathtaking landscapes and wide-open spaces, diverse and inclusive experiences, and welcoming people from coast to coast to coast who provide outstanding service. Combined with a strong focus on health and safety and high COVID-19 vaccination rates, Canada is among the most alluring and smartest destination choices.
The pandemic has had an undeniable impact on Canada’s tourism sector. The Government of Canada continues to help tourism businesses recover and position the industry for strong future growth.
Today, the Honourable Ginette Petitpas Taylor, Minister of Official Languages and Minister responsible for ACOA, announced an investment of $70,000 for KŌVspa Inc. through the Tourism Relief Fund (TRF).
This investment has helped KŌVspa Inc. purchase equipment and renovate buildings to establish a boutique Nordic-style spa and wellness retreat near Saint Andrews, New Brunswick. The new spa will complement existing tourism offerings in the area and help attract visitors to the region.
Launched in July 2021, the TRF was created to help organizations and businesses in the tourism sector adapt their operations to meet public health requirements, offer innovative products and services to visitors and prepare to welcome back travellers. Canada’s regional development agencies are delivering $485 million in TRF support.
Quotes
“As we recover from the pandemic, we are focused on being there for the tourism sector. With the support announced today, KŌVspa Inc. will be able to prepare for the future. This is an important step in the recovery effort as visitors rediscover the world-class tourism experiences Atlantic Canada has to offer.”
- The Honourable Ginette Petitpas Taylor, Minister of Official Languages and Minister responsible for ACOA
“The Canadian tourism sector continues to be one of the most affected by the COVID-19 pandemic. We are fully committed to supporting businesses and organizations through these challenging times, keeping safety as the top priority while ensuring they get support to quickly recover, innovate their products and services, and thrive. The Tourism Relief Fund will help businesses adapt, make improvements, and be ready to welcome back guests. It also feeds into a broader strategy to help the sector survive the pandemic, recover and grow. The Canadian economy will not fully recover until our tourism sector recovers.”
- The Honourable Randy Boissonnault, Minister of Tourism and Associate Minister of Finance
“With ACOA’s assistance, we have created a welcoming, peaceful space where guests can privately and safely immerse themselves in a hot- and cold-water cycle in nature. It’s a tranquil and intimate place to connect socially, while also supporting and improving physical and emotional well-being. We look forward to welcoming many visitors from all over and contributing to the local and provincial tourism economy.”
- Dawn Dunfield, Owner, KŌVspa Inc.
Quick facts
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Located just outside of Saint Andrews, KŌVspa Inc. is New Brunswick’s first private Nordic spa experience, allowing individuals or groups to book the facilities for their unique use.
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KŌVspa Inc. offers three-hour guided or unguided sessions with exclusive access to a wood-fired cedar barrel sauna, wood-fired cedar hot tub, jetted whirlpool hot tub, and cold plunge tubs.
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The Tourism Relief Fund is a $500-million national program to support the tourism sector in Canada, including $485 million for regional priorities administered by Canada’s regional development agencies and $15 million for national priorities administered by Innovation, Science and Economic Development Canada.
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A minimum of $50 million of the fund’s budget has been earmarked for Indigenous tourism projects. Indigenous communities that rely heavily on tourism have been disproportionately affected by the pandemic.
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$48.5 million from the Tourism Relief Fund has been allocated to the Atlantic Canada Opportunities Agency to administer in the Atlantic region.
Associated links
Contacts
Marianne Blondin
Press Secretary
Office of the Minister of Official Languages and of the
Atlantic Canada Opportunities Agency
Marianne.Blondin@acoa-apeca.gc.ca
Emilie Williams
Communications Officer
Atlantic Canada Opportunities Agency
Emilie.Williams@acoa-apeca.gc.ca
Dawn Dunfield
Owner
KŌVspa Inc.
info@kovspa.ca
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