Avalon Holographics leading the charge in innovation

News release

Government of Canada invests in advancing cutting-edge technology

March 13, 2025 · St. John’s, Newfoundland and Labrador · Atlantic Canada Opportunities Agency (ACOA)

Technology and innovation are crucial drivers of economic growth, job creation, and long-term prosperity in Atlantic Canada. By investing in cutting-edge technologies and supporting innovative businesses, the Government of Canada is helping Atlantic Canada harness its full potential, while creating high-quality jobs, driving regional competitiveness, and ensuring that Canadian innovation remains a global force.

Federal investment shaping future of economy and business

The Honourable Gudie Hutchings, Minister of Rural Economic Development and Minister responsible for ACOA, announced a repayable contribution of $1 million to assist Avalon Holographics with the deployment of its world-class NOVAC holographic display.

This investment will enable Avalon Holographics to deploy NOVAC, a groundbreaking 40-inch holographic display that delivers true-to-life, three-dimensional visualization in real time without the need for specialized equipment. This cutting-edge technology has the potential to transform industries such as defense and healthcare by revolutionizing decision-making, enhancing training, and improving operational planning.

Today’s announcement further demonstrates the Government of Canada’s committment to establishing the country as a global leader in innovation and technology. Through ACOA, the Government of Canada is driving high-quality job creation, boosting regional competitiveness, and shaping the future of Canadian business, ensuring long-term prosperity in the rapidly evolving global economy.

Quotes

“There is no shortage of skill and talent here in Newfoundland and Labrador! Your federal government is helping companies like Avalon Holographics bring cutting-edge tech to market, so we can create more good jobs and put our region on the global tech map.”

- The Honourable Gudie Hutchings, Minister of Rural Economic Development and Minister responsible for ACOA


“Supporting companies like Avalon Holographics is essential to Canada’s economic future. The NOVAC technology is a game-changer, and we are proud to help them take this step toward commercialization. This project will create high-quality jobs, stimulate economic growth in Atlantic Canada, and showcase Canadian ingenuity on the global stage."

-   The Honourable Seamus O’Regan, Member of Parliament for St. John’s South – Mount Pearl


“We sincerely appreciate the support provided by ACOA. This financial support is instrumental in advancing the adoption and commercialization of our NOVAC holographic display, while demonstrating the real-world impact of holographic solutions. We remain committed to delivering a high-quality outcome that not only advances Avalon’s growth but also creates lasting benefits for our province, and the country.”

- Wally Haas, Founder and President, Avalon Holographics

Quick facts

  • Avalon Holographics is a technology company based in St. John’s, Newfoundland and Labrador, specializing in holographic display technology. This company is leading the next wave of display technology with professional holographic displays that revolutionize the way people produce, view and understand visual content.

  • Today’s investment is delivered through the Regional Economic Growth through Innovation (REGI) program. Through REGI, the Atlantic Canada Opportunities Agency (ACOA) is helping businesses and non-profit organizations develop a strong, dynamic and inclusive economy while creating the right conditions to start and grow businesses in Atlantic Canada.

Associated links

Contacts

Connor Burton

Press Secretary

Office of the Minister of Rural Economic Development and of the Atlantic Canada Opportunities Agency

Connor.Burton@acoa-apeca.gc.ca


Julie Afonso 

(Acting) Director of Communications  

Atlantic Canada Opportunities Agency

709-743-5835

Julie.Afonso@acoa-apeca.gc.ca


Leon Chowdhury

Operations Manager

Avalon Holographics

leon.chowdhury@avalonholographics.com

Page details

2025-03-13