Video — Canada's Creative Export Strategy
This is a bilingual video; the narration is in both English and French.
Transcript — Canada's Creative Export Strategy
Video length: 00:02:26
[Lively string music plays as the Creative Export Strategy logo appears over footage of a city skyline. The words ‘Creative Export Strategy’ and ‘Create. Export. Thrive.’ appear over quick shots of different urban skylines and a paddleboarder on a calm river surrounded by forest as a female narrator speaks.]
Narrator: Your creativity has the power to travel.
[The text ‘Local ideas. Global impact.’ appears over a sweeping aerial shot of the Toronto skyline and iconic CN tower. As the narrator speaks, an aerial shot of the Peace Tower at the Canadian Parliament is shown, followed by quick shots of performers on stages, the interior of a company’s headquarters, pedestrians on a busy sidewalk, a man rock climbing, a poster with the title ‘Muslim Kids TV’, three corporately dressed individuals sitting in blue chairs, a wall in an office displaying a movie poster, and a man singing in a recording studio.]
Narrator: Creative entrepreneurs across Canada are turning their ideas into projects that shine on the global stage and strengthen our economy.
[A woman wearing glasses and a blazer sits in a recording studio. Her name and position appear: Elodie Lorrain-Martin, President, Pollen Records. She speaks in French.]
Elodie (translated from French to English): Canada wants to showcase its culture on the world stage. I think you really need to take advantage of this opportunity as a Canadian entrepreneur.
[Sweeping aerial shot of the Montreal Biosphere as text appears ‘Tailored Funding: Creative Export Canada’. Music intensifies and stops dramatically.]
[Black screen. Fade in to three flags blowing in the wind: Canada, Alberta, and the Union Jack. String music returns.]
[Quick shots of a glass building in a downtown core and a suited man speaking in a conference room.]
Narrator: At every stage, our flexible support adapts to your ambitions.
[A wall of screens displays the text ‘Producer.’ ‘Distributor.’ and ‘Channel Operator.’ A suited man leaning against a long table in a boardroom speaks as his name and title appear: Jamie Schouela, Chief Operation Officer, Blue Ant Media.]
Jamie: In areas like marketing, in hiring extra folks to work on the team to help us scale what we were doing.
[Quick shots of the interior of an office with ‘Torn Banner Studios’ written on a wall and an open-concept office space full of desks and computers.]
[A woman with long straight hair and a dark blazer sits in an open concept office. Her name and title appear on the screen: Melissa Melnychuk, Director of People & Culture, Torn Banner Studios.]
Melissa: Programs like the Creative Export Strategy can be game changers for any Canadian startup or entrepreneur.
[A succession of quick aerial shots of urban skylines as the lively music continues. The text ‘Access to Global Markets: Trade Mission’ appears over a busy street at night. Pedestrians walk down an urban street with stone buildings.]
Narrator: Trade missions open doors where opportunities come to life.
[Elodie sits in a recording studio. She speaks in French]
Elodie (translated from French to English): To help us forge new partnerships and meet key players.
[Still photos are shown in rapid succession of corporately dressed women and men wearing delegate badges posing for the camera in various interior and exterior locations.]
[A casually dressed man wearing glasses sits in the middle of a garage retrofitted into an office. His name and title appear: Ravi Jain, Co-Artistic Director, Founder, Why Not Theatre.]
Ravi: Those missions have started conversations that have directly resulted in touring to other venues.
[The text ‘Expert Guidance at Every Step’ appears over an arial shot of an urban skyline in winter as the narrator speaks.]
Narrator: With tailored guidance to help grow your ambitions.
[Several pieces of footage are shown in quick succession of a light rail train passing large buildings and a road on the outskirts of a city as the text ‘Real stories. Real results.’ appears.]
[A woman wearing a blazer, glasses and a hijab sits in an office. Her name and title appear: Flordeliza Dayrit, Chief Content Officer, Milo Productions Inc.]
[As Flordeliza speaks, quick shots of footage are shown of a small sign on a desk with the Milo Productions logo, Flordeliza working at a desk, two men working in a room decorated with posters of illustrated children.]
Flordeliza: That really made us competitive in the market and led to increase in subscription worldwide.
[Still shots of corporately dressed people posing for the camera or participating in meetings are rapidly shown as a woman speaks.]
Linda: 90% of our sales are now in the export market.
[A woman in a green short-sleeve shirt sits next to a suited man wearing glasses. Her name and title appear: Linda Weigl, Founder and publisher, Weigl Educational Publishing.]
Linda: We actually are in 52 countries and we publish in 17 languages.
[A woman wearing a burgundy long sleeve sits in a room backdropped by photos on a wall, their images blurred. Her name and title appear: Véronique Voyer, Vice President, Legal and Business Affairs, Pixcom.
[Véronique speaks in French as footage plays of her in a meeting with two other women, followed by her watching a video on a laptop.]
Véronique (translated from French to English): We were able to develop 7 new partnerships in 5 markets.
[Pieces of footage are rapidly shown of two casually dressed young women looking at a book on a desk, a hand drawing braziers in a sketchbook, and the two young women sitting next to one another in a large room with floor to ceiling windows. One of the women’s name and title appear: Jessica Miao, Cofounder & CEO, Appricotton.]
Jessica: Without the Creative Export Strategy, we wouldn’t be able to export to the level that we are at today.
[Drone footage flies over trees with fall-colored leaves and moves in on the Toronto skyline featuring the CN Tower as the text ‘Fuel Your Ambitions’.]
Narrator: Because exporting means sharing your vision and accelerating your growth.
[Jamie leans against a long table in a boardroom.]
Jamie: I do think the best analogy is the idea of gasoline on the fire.
[An aerial shot of the Ottawa skyline featuring parliament as the text ‘Take your creativity global’ appears. Several shots follow of the spines of books, the covers of several children's books, an award plaque with the title ‘DC Canada’s Story-Writing Award for Kids.’]
[A woman with short hair wearing glasses sits in a room surrounded by displays of children’s books. Her name and title appear: Meizhen Dang, Publishing Director, DC Canada Education Publishing. As she speaks, still shots are rapidly shown of corporately dressed women posing for photos taken at various locations at a book fair.]
Meizhen: If you are in the creative industry, this is the program to support you. This will increase your chance to find a new market, to go to the potential and to bring jobs to Canada, and to let the world discover the Canadian talent.
[A man wearing a dark sweater over a collared shirt sits in a dimly lit room. His name and title appear: Ugo Mongiat, General Manager, Silent Partners Studio. He speaks in French.]
Ugo (translated from French to English): This is a golden opportunity to go explore new countries and accelerate the growth of your company.
[A series of footage is rapidly shown of a man singing in a recording studio, several shots of corporately dressed men and women working in various office spaces, a man lighting a fire in a wooded area, two men blowing glass in a factory, three kayakers on choppy waters. The music grows faster and louder as the footage progresses.]
Narrator: See how far your creativity can take you.
[The music stops dramatically as a sunset is shown over an urban skyline. The text ‘canada.ca/creative-export-strategy’ appears.]
[Canadian Heritage logo followed by the Government of Canada logo, accompanied by a peppy four-note jingle.]