What we do
The Assistant Deputy Minister of Public Affairs provides communications advice, guidance, services and products in support of the Government of Canada and its defence priorities.
Specific tasks
We are committed to leading and enhancing defence communications by:
- understanding the views of Canadians and defence stakeholders through public opinion research and consultations
- designing, developing and implementing strategic communications plans and products
- leading defence internal and external communications channels including the web and social media
- monitoring, analyzing and responding to the media
- implementing strategic marketing and advertising, including recruitment campaigns
- maintaining effective relationships with defence leadership, central agencies and other government departments
