Ottawa and Québec grant $4.7M to LOOP Mission to help optimize its production

From: Canada Economic Development for Quebec Regions

News release

In front of a food production line at the LOOP Mission plant, David Côté, co-founder of the company, shows a bottle of juice to ministers Eric Girard (shown from behind) and Pascale St-Onge. The people wear medical masks covering their noses and mouths.
Minister Pascale St-Onge visits the LOOP Mission plant.

Automation to accelerate growth

Boisbriand, Quebec, April 4, 2022 – The governments of Canada and Quebec are granting a total of $4.7 million in financial assistance to LOOP Mission, based in Boisbriand, in the Laurentides region. The business, which markets cold-pressed juices and smoothies as part of the circular economy, aims to purchase automated equipment for its manufacturing lines and adopt new processes to increase its production capacity and sustain an increase in demand. The project is valued at $11.2 million.

The Minister of Sport and Minister responsible for Canada Economic Development for Quebec Regions (CED), the Honourable Pascale St‑Onge, and the Minister of Finance and Member for Groulx, Eric Girard, on behalf of the Minister for the Economy, Lucie Lecours, made the announcement today.

To support LOOP Mission in implementing its project, the Government of Canada is granting the business a repayable contribution of $1.2 million under CED’s Regional Economic Growth through Innovation program. This assistance will enable LOOP Mission to acquire and install specialized cutting-edge equipment and implement a marketing strategy in the U.S.

For its part, the Government of Quebec is granting a loan of over $1.7 million through the ESSOR program, while Investissement Québec is providing a loan of over $1.7 million from its capital funds as part of the Productivité innovation initiative.

By acquiring new equipment, LOOP Mission will be able to increase its production capacity fivefold, as well as improve the yield on pressed food products. Adding other state-of-the-art equipment will enable it to obtain finished products with an extended shelf life without affecting their taste or nutritional value, ensuring they are ready for shipping locally and abroad. The business also aims to develop into the U.S. market.

Quotes

“The Government of Canada has made concrete commitments to demonstrate that a strong economy and a healthy environment go hand in hand. In addition to fostering industrial competitiveness and socio-economic growth, reducing our ecological footprint has a positive impact on our community. That is why we are providing our support to LOOP Mission, a young business whose success is raising the profile not just of the Greater Montréal area but also of the Canadian economy as a whole.”

The Honourable Pascale St-Onge, Member of Parliament for Brome–Missisquoi, Minister of Sport and Minister responsible for CED

“SMEs across all regions represent a major economic force for Quebec. The investment announced by LOOP Mission is important for Boisbriand and for the Laurentides region. We are proud to support a young SME that is investing today to be better prepared for the future!”

Eric Girard, Minister of Finance and Member for Groulx

“Accompanying promising businesses as they automate is one of our priorities. By acquiring this new equipment, LOOP Mission will become more productive and eco-friendly. Initiatives that combine wealth creation and the development of a more sustainable economy: This is what we want to support right across Quebec.”

Lucie Lecours, Minister for the Economy

“Our regional team is proud to support promising young entrepreneurs who, like Julie Poitras‑Saulnier and David Côté, are leveraging sustainable development, innovation, and the acquisition of technological equipment to increase their production capacity and meet the demand for their products. With the tools available through the Productivité innovation initiative, we are ready to accompany businesses that want to sustain their competitiveness and grow in Quebec and internationally.”

Guy LeBlanc, President and CEO, Investissement Québec

Quick facts

  • Founded in 2016, LOOP Mission occupies a specialized niche by manufacturing products from downgraded fruits and vegetables destined for composting. The juices and smoothies are bottled and marketed nationally. The pulp is recovered for use in dog treats and energy bars or processed into biomethane and essential oils. LOOP Mission’s products are available for purchase in grocery stores across Canada.
  • CED is a key federal partner in Quebec’s regional economic development. With its 12 regional business offices, CED accompanies businesses, supporting organizations and all regions across Quebec into tomorrow’s economy.
  • CED’s Regional Economic Growth through Innovation (REGI) program targets entrepreneurs leveraging innovation to grow their businesses and enhance their competitiveness, as well as regional economic stakeholders helping to create an entrepreneurial environment conducive to innovation and growth for all, across all regions.
  • The ESSOR program aims to support investments projects in Quebec with a view to enhancing competitiveness and productivity, creating jobs and ensuring sustainable development.
  • Investissement Québec has a mission to actively participate in Quebec’s economic development by stimulating business innovation, entrepreneurship, and investment and export growth across all Quebec regions.
  • The Productivité innovation initiative aims to propel competitiveness forward and accelerate growth among homegrown businesses through productivity and innovation. The aim is for more businesses to take action by leveraging all forms of innovation and technologies and processes such as automation, digitization, robotization, and artificial intelligence applications.

Stay connected

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CED on social media:

Sources

Ariane Joazard-Bélizaire
Press Secretary
Office of the Minister of Sport and Minister responsible for Canada Economic Development for Quebec Regions
Email: ariane.joazard-belizaire@pch.gc.ca

Fanny Beaudry-Campeau
Communications Director
Office of the Minister of Finance and Member for Groulx
Tel: 418-643-5270

Romane St-Laurent
Press Secretary
Office of the Minister for the Economy
Tel: 418-691-5650

Catherine Salvail
Advisor – Media and Government Affairs
Investissement Québec
Tel: 514-876-9600
Email: catherine.salvail@invest-quebec.com

Information

Media Relations
Canada Economic Development for Quebec Regions
Email: media@dec-ced.gc.ca

Jean-Pierre D’Auteuil
Head of Media Relations
Communications Branch
Ministère de l’Économie et de l’Innovation
Tel: 418-691-5698, ext. 4868
Cell: 418-559-0710

Isabelle Fontaine
Senior Director – Media and Government Affairs
Investissement Québec
Tel: 514-876-9359

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