K-W Oktoberfest and three tourism organizations in Waterloo Region receive over $2.4 million to enhance activities
Backgrounder
October 7, 2022
Today, the Honourable Filomena Tassi, Minister responsible for the Federal Economic Development Agency for Southern Ontario (FedDev Ontario), announced over $2.4 million through the Tourism Relief Fund (TRF), in support of K-W Oktoberfest and 3 projects in the Waterloo Region.
| Recipient Name | Project | Funding contribution |
|---|---|---|
K-W Oktoberfest Inc. |
Expand the event from 10 days to over a month, and add new youth, inclusive and culinary events, including Kidtoberfest and PRIDEtoberfest. In addition, funding will support a new stage, accessible bleachers, new vendor huts and improved signage. |
$1,000,000 |
Bingemans |
Enhance the annual Gift of Lights event, create Jingle Bell Rock (a new tourism experience), upgrade campsites and add energy-efficient upgrades to the conference centre. |
$500,000 |
Explore Waterloo Region |
Launch the leisure and recreational-focused ‘Accelerator’ tourism program, enhance digital mapping features and develop authentic tourism experiences with local Indigenous creators and businesses. |
$500,000 |
THEMUSEUM |
Upgrade the public entrance, expand the Art and Technology at Play Project, and add additional safety and accessibility features. |
$427,366 |
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