Consumers use labels on food products to determine whether the foods they buy come from Canada, including the Canadian ingredients in a product and/or if it was manufactured in Canada.

"Consumers want to know when their food has a significant amount of Canadian ingredients, so that they make informed decisions and support domestic food producers. This initiative is an important part of our Food Policy for Canada, and the Buy Canadian Promotion campaign, which will promote the great foods produced by our world-class farmers across the country, and build pride and confidence in our food system."

— Marie-Claude Bibeau, Minister of Agriculture and Agri-Food

• Amending the guidelines for "Product of Canada" and "Made in Canada" labelling claims would support the Government of Canada's commitment to enhance business growth and trade, as announced in November 2018

• The amendments will also support the $25 million Buy Canadian Promotion campaign outlined in Budget 2019 as part of the Food Policy for Canada, which aims to promote Canadian agricultural products through advertising and marketing

• The current guidelines for "Product of Canada" and "Made in Canada" labelling claims came into force in December 2008, following consultations with industry and consumers

• The guidelines promote compliance with the Food and Drug Act and Safe Food for Canadians Act, which prohibit false and misleading claims

• The use of "Product of Canada" and "Made in Canada" claims is voluntary

• The Canadian Food Inspection Agency provides guidance to industry on the use of the claims and enforces the guidelines

Associated links

• Guidelines for "Product of Canada" and "Made in Canada" claims
• Shopping for Canadian food

Justine Lesage
Press Secretary
Office of the Minister of Agriculture and Agri-Food
justine.lesage@canada.ca
Mobile: 613-404-1168

Media Relations
Canadian Food Inspection Agency
613-773-6600
cfia.media.acia@canada.ca