Offering Canadian consumers more affordable options for their wireless services


The Government of Canada has taken action to foster competition in the mobile services market and to improve choice and affordability for consumers. However, Canadians continue to express concerns that the prices for mobile services are too high.

To help Canadians get more affordable telecommunications services, Bell, TELUS and Rogers (across their brands) will be expected to lower their prices. For cellphone plans that offer 2 to 6 GB of data, the three national carriers are expected to lower their prices by 25 percent in the next two years.

The benchmark price, or the price to which the 25 percent reduction will apply, is based on prices advertised on company websites in early 2020 for post-paid, bring your own device (BYOD), unlimited talk and text plans in the 2 to 6 GB range.

With a 25 percent reduction, prices for the three national carriers could look like the following:

Prices for the three national telecommunications services carriers (25% reduction)
Benchmark With 25 Percent Reduction Illustrative Possible Savings for Family of 4
(for unlimited talk and text plans without devices)
Monthly Yearly Overall
2 GB $50.00 $37.50 $12.50 $150.00 up to $600.00
4 GB $55.00 $41.25 $13.75 $165.00 up to $660.00
6 GB $60.00 $45.00 $15.00 $180.00 up to $720.00

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