February 1, 2005 Moncton, New Brunswick Is your company looking for a creative new way to communicate its image? Moncton-based Zoogee World Inc. today officially launched its innovative and unique promotional items, including slip-on button covers that have received national acclaim. Zoogee World's vision is to develop novel promotional tools that will give individuals and organizations alike the ability to communicate their image or product in a fun, exciting and interactive manner. The Atlantic Canada Opportunities Agency (ACOA) has supported this company with a $105,570 repayable contribution. Zoogee World Inc. employs 10 full-time people in the production of its products. "The Government of Canada, through ACOA, is proud to invest in creative and dynamic companies like Zoogee World," said the Honourable Claudette Bradshaw, MP for Moncton-Riverview- Dieppe, on behalf of the Honourable Joseph McGuire, Minister of ACOA. "Zoogee World is creating exciting new promotional products with enormous potential, and it is companies like these that help to diversify the New Brunswick economy and create new opportunities." Zoogee World's key products, the Lucky Button Cover and the Lucky Golf Ball Marker, incorporate an easy on and off one- piece design to slip on any business, casual, or golf shirt button. The Lucky Golf Ball Marker has been voted "Most Creative New Promotional Product of the Year" by the Promotional Product Association of Canada (PPAC), an award that the company will receive after the PPAC's annual convention and trade show in February 2005. The Zoogee World button cover was also the recipient of the best new promotional item of the year in 2004 at one of the top industry shows in the United States. "There are currently no button covers on the market especially with a customizable option," said Richard Ouellette, President of Zoogee World. "Without the assistance of the ACOA early in the development stages of our products, it's hard to say how far we would have made it - ACOA gave us the confidence to take the company to the next level." The Zoogee World button covers are new and previously unexploited items, making them attractive to the promotional products industry. The fact that the button cover lends itself well to production in large and small numbers, its flexibility and its versatility all add to its potential for commercialization. ACOA's repayable contribution under its Business Development Program assisted the Zoogee World Inc. team establish operations and create their innovative products. For more information on ACOA's programs, visit our web site at:www.acoa-apeca.gc.ca . - 30 - Valérie Poulin Director of Communications Office of the Honourable Joseph McGuire Minister of ACOA (613) 941-7241 Sharon Stanford-Rutter Communications ACOA NB (506) 452-3698 Richard Ouellette President, Zoogee World (506) 851-9970
