OTTAWA, March 27, 2006 -- The Royal Canadian Mint (RCM) announced
today that it has entered into a sales and marketing agreement with Munich-
based Banknote and Security Printing Company, Giesecke & Devrient (G&D). After
examining potential partners, the RCM determined that G&D is the most suitable
partner to promote RCM products and services abroad.
In an effort to promote and sell its products and services in untapped
international markets, the RCM sought out a partner with relevant agencies and
sales representation where it does not currently have a presence. The
agreement with G&D will facilitate with the sale of RCM circulation blanks and
coins, tooling, numismatic coins, gold and bullion products as well as alloy
recovery into new markets with the overall goal of increasing international
sales.
The RCM is known around the world for its patented multi-ply plating
technology. In turn, G&D will leverage this technology to stimulate sales with
its international customer base which includes central banks and commercial
banks that use high volumes of coins or tokens, namely, casinos, retailers and
restaurants.
G&D is a global leader in both the Banknote (Banknote Paper and Printing
& Currency Automation Services) and Card (Cards and Solutions, Products and
Markets & Cards and Solutions and Operations) segments. Worldwide, G&D is
ranked first in high-volume banknote processing and second in banknotes. Their
presence in the international currency market will facilitate the flow of RCM
products into untapped markets. With sales offices strategically located in
Moscow, Johannesburg, Munich, Istanbul, New Delhi, Hong Kong, Seoul, Taipei
and Tokyo, G&D has developed long-term relationships with Central Banks,
Commercial Banks, Monetary Authorities and National Mints in these regions.
The Royal Canadian Mint, an ISO 9001-2000 certified company, is the Crown
corporation responsible for the minting and distribution of Canada's
circulation coins. The Royal Canadian Mint is recognized as one of the largest
and most versatile mints in the world, offering a wide range of specialized,
high quality coinage products and related services on an international scale
such as foreign circulation coins, numismatics, bullion and refinery services.
For more information on the Royal Canadian Mint, its products and services,
visit www.mint.ca.
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For further information:
Christine Aquino
Senior Manager
Corporate Communications
Tel.: (613) 993-9999
Tel.: (613) 991-5342
Fax: (613) 991-2628
Cell: (613) 797-9125
E-mail: aquino@mint.ca
