TORONTO, Ontario, October 30, 2009 — On behalf of the Honourable Tony Clement, Minister of Industry, the Honourable James Flaherty, Minister of Finance, today announced the Government of Canada’s investment of more than $1.4 million to support the Royal Agricultural Winter Fair as part of the Marquee Tourism Events Program.
“This is exciting news for all involved in the Royal Agricultural Winter Fair,” said Minister Flaherty. “The funding from our government’s Marquee Tourism Events Program will help bolster tourism, create jobs and stimulate the local economy.”
“The Marquee Tourism Events Program will enable the Royal Agricultural Winter Fair to enhance its programming, which will attract additional visitors as well as make up for corporate sponsorship shortfalls that have occurred as a result of the economic downturn,” said Bill Duron, CEO, Royal Agricultural Winter Fair. “We further anticipate that, as a result of introducing new programming with this event grant, we will continue these enhancements to the Fair well beyond the life of the program. The Royal Agricultural Winter Fair is the signature event of November, one of the worst months for tourism, and the tourism industry will benefit enormously from this program funding.”
The Royal Agricultural Winter Fair is an annual fair and international equestrian competition that showcases Canadian agriculture, food and equine excellence. The Fair features a broad spectrum of entertainment, including music, a rodeo and culinary competitions.
Funding from the Marquee Tourism Events Program will allow the Fair to enhance existing programming and create a new family entertainment feature called The Royal Family Theatre. Enhanced programming will be added to the Agri-Food Innovation showcase to display the newest innovations and products in agriculture. The Fair will also be able to increase its marketing and promotional efforts through additional print and online advertising aimed at attracting both domestic and international visitors to Toronto.
The Government of Canada’s Marquee Tourism Events Program is investing $100 million over two years to assist events such as this one across the country. This program will help organizers expand the reach of their events and promote Canada as a must-see tourist destination to visitors from around the globe.
The Marquee Tourism Events Program is one of several tourism-related programs announced in Canada’s Economic Action Plan. These programs provide measures to support Canada’s economy, stimulate the growth of tourism and contribute to the development of Canada’s visitor economy over the long term. They include the following:
- $150 million over two years for national parks and historic sites; and
- $40 million over two years to the Canadian Tourism Commission for domestic and international marketing.
For more information, please visit Canada’s Economic Action Plan website.
For further information (media only), contact:
Lynn Meahan
Press Secretary
Office of the Honourable Tony Clement
Minister of Industry
613-995-9001
Media Relations
Industry Canada
613-943-2502
Canada’s Economic Action Plan provides $100 million in funding over two years for marquee tourism events that draw a significant number of tourists to Canada.
Marquee tourism events provide significant cultural, sporting and recreational opportunities for Canadians and attract national and international audiences to all parts of the country. Support for these events contributes to Canada’s visitor economy by sustaining or increasing the level of tourism and tourism-related spending that benefits hotels, restaurants and a variety of small and medium-sized businesses.
As a result, the Marquee Tourism Events Program will provide funding to support annually recurring, world-class events that generate significant levels of tourism and that aim to attract a significant amount of international media attention to Canada as a tourism destination. Events must be well-established and have a tradition of programming excellence.
The Government of Canada recognizes that tourism is an important driver of economic activity in all regions of Canada and that further expansion of Canada’s tourism industry can increase tourism export revenues and provide stimulus to the economy at a critical time.
All interested applicants for the Marquee Tourism Events Program must demonstrate how their event will contribute to the objectives of the program to help events deliver enhanced world-class programs and experiences, thereby increasing or sustaining the number of tourists from within and outside Canada. If funding is provided, all applicants will be required to provide annual audited financial statements for the years in which funding is received and the two years following the completion of the proposed project. An independent study examining the economic impact of the funding is also required. Applicants will also be subject to monitoring and independent audits for the funds received.
The economic impact of the tourism industry is significant, representing 2 percent of Canada’s gross domestic product, over 662 900 jobs in all regions across the country and $20 billion in government revenues.
Canada’s Economic Action Plan is intended to stimulate the economy and invest in our long-term growth. The tourism initiatives in this plan lay out a framework for branding Canada as a tourism destination of choice for domestic and international visitors.
