MAILLARDVILLE, British Columbia, February 12, 2010 — On behalf of the Honourable Tony Clement, Minister of Industry, the Honourable James Moore, Minister of Canadian Heritage and Official Languages, today announced that the Government of Canada, through the Marquee Tourism Events Program, is investing more than $100 000 to support Festival du Bois, an annual family event celebrating French-Canadian history.
“This is exciting news for all involved in Festival du Bois,” said Minister Moore. “The funding from our government's Marquee Tourism Events Program will help bolster tourism, create jobs and stimulate the local economy.”
Festival du Boisfeatures live music performances, workshops, children's activities, art exhibitions and a variety of traditional culinary offerings. The federal funding will help the festival become an established cultural and tourist attraction in the Greater Vancouver Area by enhancing marketing and promotional efforts to attract both domestic and international visitors to the event and surrounding areas.
“Festival du Bois greatly appreciates this support from the Marquee Tourism Events Program,” said Richard Soumis, President, Festival du Bois. “These funds will enable us to provide greater visibility for our event and demonstrate the dynamic Francophonie offerings of both our region and our province.”
Through the Marquee Tourism Events Program, the Government of Canada is investing $100 million over two years to support events across the country. The program will help organizers expand the reach of their events and promote Canada as a must-see tourist destination to visitors from around the globe.
The Marquee Tourism Events Program is one of several tourism-related programs announced in Canada's Economic Action Plan. These programs provide measures to support Canada's economy, stimulate the growth of tourism and contribute to the development of Canada's visitor economy over the long term. They include:
- $150 million over two years for national parks and historic sites; and
- $40 million over two years to the Canadian Tourism Commission for domestic and international marketing.
For more information on the Marquee Tourism Events Program, please visit the Canada's Economic Action Plan website.
For further information (media only), contact:
Lynn Meahan
Press Secretary
Office of the Honourable Tony Clement
Minister of Industry
613-995-9001
Media Relations
Industry Canada
613-943-2502
Canada's Economic Action Plan provides $100 million in funding over two years for marquee tourism events that draw a significant number of tourists to Canada.
Marquee tourism events provide significant cultural, sporting and recreational opportunities for Canadians and attract national and international audiences to all parts of the country. Support for these events contributes to Canada's visitor economy by sustaining or increasing the level of tourism and tourism-related spending that benefits hotels, restaurants and a variety of small and medium-sized businesses.
As a result, the Marquee Tourism Events Program will provide funding to support annually recurring, world-class events that generate significant levels of tourism and that aim to attract a significant amount of international media attention to Canada as a tourism destination. Events must be well-established and have a tradition of programming excellence.
The Government of Canada recognizes that tourism is an important driver of economic activity in all regions of Canada and that further expansion of Canada's tourism industry can increase tourism export revenues and provide stimulus to the economy at a critical time.
All interested applicants for the Marquee Tourism Events Program must demonstrate how their event will contribute to the objectives of the program to help events deliver enhanced world-class programs and experiences, thereby increasing or sustaining the number of tourists from within and outside Canada. If funding is provided, all applicants will be required to provide annual audited financial statements for the years in which funding is received and the two years following the completion of the proposed project. An independent study examining the economic impact of the funding is also required. Applicants will also be subject to monitoring and independent audits for the funds received.
The economic impact of the tourism industry is significant, representing 2 percent of Canada's gross domestic product, over 662 900 jobs in all regions across the country and $20 billion in government revenues.
Canada's Economic Action Plan is intended to stimulate the economy and invest in our long-term growth. The tourism initiatives in this plan lay out a framework for branding Canada as a tourism destination of choice for domestic and international visitors.
